Terri Lane Email & Phone Number

Portsmouth, New Hampshire

Create and manage the design of all digital, social media, and print marketing material to transform marketing goals into compelling visual solutions. Drive and evolve the corporate look and feel to align with strategic initiatives and brand growth. Develop methods to ensure streamlining of marketing projects and corporate deliverables. Collaborate with others in marketing (copywriters, developers/IT, PR, and analysts) and sales executives to provide visual design leadership to deliverables: emails, direct mail, sales sheets, websites, social media, brochures, presentations, displays, trade show exhibits, client training documents, and infographics. Collect and analyze market trends and data to strategize and enhance marketing success.

Portsmouth, New Hampshire

Create and manage all print and digital marketing/communications for the Chamber, its events, and its destination marketing initiatives. Responsibilities include planning, writing, and designing of newsletters, print and digital advertisements, posters, signage, postcards, brochures, press releases, websites, and email campaigns. Also responsible for event marketing and assisting with the logistics and operations of those events including Restaurant Week Portsmouth and the Seacoast, Fire & Ice, Hit the Decks, and Shop Portsmouth.

Greater Boston Area

Worked closely with clients to strategize, conceptualize and create advertising, marketing collateral, brand identity, direct mail, and other marketing pieces for print and digital marketing.Clients included Toyota Tsusho America, Harvard University, Jenn David Design, and TAC Worldwide Companies.

Greater Boston Area

Directed and managed the marketing of 5-10 yearly international conferences focused on agribusiness and agriculture while also supporting the consultancy branch of the company. Worked collaboratively with marketing, sales, operations, sponsors, and partners to create strategic, compelling, and engaging marketing collateral.Responsible for strategizing, conceptualizing, designing, managing, and producing marketing, branding, and corporate communications pieces across all print and digital media. Supervised graphic design, copywriting, public relations, and production. Led the marketing team to deliver globally relevant marketing pieces under tight deadlines and small budgets. Marketing pieces created included comprehensive event branding items, logos, advertisements, emails, banner ads, brochures, postcards, white papers, conference guides, newsletters, event signage, and trade show displays.

Greater Boston Area

Responsible for the direction, management, and supervision of the creative department and its team of copywriters and designers. Drove the idea creation of advertising and marketing campaigns. Worked with and mentored the team to inspire innovative design and copywriting solutions on tight deadlines. Responsible for project management, employee and freelance management, client interaction, vendor liaison, print buying, and equipment/systems management.Clients included Freeport-McMoRan Copper and Gold, TD Bank, Bentley College, Harvard Vanguard, and Lahey Clinic.

Greater Boston Area

Partner in running a marketing agency focused on the music and consumer electronics industry. Worked closely with clients to create original advertising and marketing pieces for print and digital media, created advertising and collateral for various media, magazines (Stereophile, Modern Drummer), and trade shows (NAMM & CES). Other responsibilities included day-to-day operations, supervising staff and freelance personnel, production management and scheduling, coordinating outside vendors, print buying, and project management of all deliverables such as Manny's Mailbox, a 104 page/1000+ product direct mail catalog.Clients included Panasonic, Celestion Industries, NAD Electronics, KEF Electronics, B&W Loudspeakers, Manny's Music, Vater Percussion, and Blue Cross Blue Shield of Maine.

Masters Certificate, Web Design And Management

Studies included: HTML, user interface design, web design, web developing, content creation and project management.

Continuing Education, Internet And Social Media Marketing And Web Development

Continuing Education: Digital Marketing, Social Media Marketing, Copywriting, and Web Development (CSS, HTML)

Bfa Studies, Graphic Design

Studies focused on color, design, typography, user Interface, web design and multimedia design.

A.S., Graphic And Visual Communications

Studies included: illustration, typography, painting, drawing, color, and design techniques.

Mass Communications - Journalism