Head Of Email Marketing
CurrentEmail Marketing Strategy and Planning, Client Services, Design and Development, Deliverbility and Compliance, Platform Innovation and Development. Working in platforms such as Asana, Litmus, Emails on Acid, Anonymous Visitor, Mailchimp, Hubspot, and so much more!• Increasing ROI and strategic value for our clients' email marketing programs.• Keen eye for detail and a commitment to the flawless execution of our email deployments• Maintains a current understanding of email… Show more Email Marketing Strategy and Planning, Client Services, Design and Development, Deliverbility and Compliance, Platform Innovation and Development. Working in platforms such as Asana, Litmus, Emails on Acid, Anonymous Visitor, Mailchimp, Hubspot, and so much more!• Increasing ROI and strategic value for our clients' email marketing programs.• Keen eye for detail and a commitment to the flawless execution of our email deployments• Maintains a current understanding of email marketing best practices and strategy and assist with strategy sessions• Ensures email campaign execution and production including creative, development, quality assurance and deployment • Supports strategic email marketing campaigns leveraging best practices that drive revenue growth for launches, promotions, newsletters and automations for B2B and B2C campaigns • Manages the email QA process including, but not limited to, links, subject line, preheader, creative, legal, and CANSPAM• Supports the agency Client Services team and our clients by proactively reporting campaign results as well as answering questions regarding production status, platform issues, or campaign insights • Works with Clients to build campaigns with Custom designs and HTML/CSS with email best practices and responsive layouts for high quality and optimal performance • Works with Head of Business Development to generate innovative ideas and plan to ensure operational capacity and a streamlined workflow to execute planned campaigns • Manages email campaign reporting process in an efficient manner, including monthly, quarterly, and ad hoc, cpm, roi, and matchback reporting requests• Improves clients' and agency's email marketing program by crafting and improving email marketing strategies and best practices • Head of Project Management, design, development, and content to create attention-grabbing emails • Constantly seeks to simplify and improve process and efficiencies and provides mentorship to junior team members Show less
