Terri Smith Ryan, Mba Email & Phone Number

Norristown, PA, US

Author and curator of public-facing insights including the Video Monetization Report, Signature Insights, and other internal/external reports and blog posts about the digital media industry. FreeWheel helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management.

• Instruct an undergraduate brand strategy and research advertising course in Klein School of Media & Communication of up to 40 students; one class per semester. Students will:
• Gain understanding and curation of their personal brand
• Develop an awareness of how brands successfully connect and enage consumers
• Understand how to build brand equity through positiningand how digital video advertising is changing the way consumers interact with brands
• Learn to guide and inspire advertising campaigns through creative brief, strategy documents and good practices
• Explore processes for gathering research and interpreting data

Conshohocken, Pennsylvania

• Support the local and regional sales teams in Philadelphia market with interpretation and analysis of market, industry, and competitive media for purpose of gaining and retaining advertising clients. Charged with.
• Telling stories with Comcast 1st party data w/2nd and 3rd party data overlays for over 50 account executives, Sales managers and Directors of Sales selling local cable and digital video in the Philadelphia market.
• Analyze 3rd party data via Nielsen ratings, competitive media spending and market information
• Optimize client campaigns through partnership with outside vendor to show digital media attribution of advertising campaign
• Work closely with cross-functional teams and department leadership to create cohesive campaigns and presentations for clients
• Served on legacy Diversity & Inclusion committee, currently serve on DE&I committee in DI&I vertical and serve as the lead for Measurement & Insights in Northeast for Comcast RISE program

• National sales account executive for Radiology Today magazine generating new business, managing, and growing existing accounts. Position required developing client relationships, preparing, and presenting proposals.
• Increased issue ad sales of Radiology Today magazine by over 340%
• Achieved highest overall product sales in the history of the magazine
• Utilized media planning skills to create sales proposals to win new business and steward existing clients
• Utilized client presentation skills to develop aesthetically-pleasing proposals
• Activated interpersonal skills to effectively present proposals to clients and gain approvals to run advertising

• Lead print buyer for numerous accounts with budgets surpassing $400 million dollars. Planned and negotiated advertising rates with top national consumer magazines for clients of Grey Advertising and Zenith direct clients
• Maintained budgets for efficiency seeking clients by negotiating at an average of 35% off rate card
• Met with consumer and trade print sales reps to assess media suitability for client’s marketing objectives
• Negotiated added value
• Planned and presented campaigns with reach and frequency goals internally and to client

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Delta Sigma Theta Sorority, Inc.

Mba, Marketing