Terri Smith Ryan, Mba Email & Phone Number

Norristown, Pa, Us

Author and curator of public-facing insights including the Video Monetization Report, Signature Insights, and other internal/external reports and blog posts about the digital media industry. FreeWheel helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. FreeWheel's solutions are used by companies like ABC, AOL, Inc., DIRECTV, ESPN, NBCUniversal, BSkyB, Turner Broadcasting System, and Viacom, Inc. to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices.

Instruct an undergraduate brand strategy and research advertising course in Klein School of Media & Communication of up to 40 students; one class per semester. Students will:• Gain understanding and curation of their personal brand• Develop an awareness of how brands successfully connect and enage consumers• Understand how to build brand equity through positiningand how digital video advertising is changing the way consumers interact with brands• Learn to guide and inspire advertising campaigns through creative brief, strategy documents and good practices• Explore processes for gathering research and interpreting data• Learn the fundamentals of media planning to achieve effective communication goals

Conshohocken, Pennsylvania

Support the local and regional sales teams in Philadelphia market with interpretation and analysis of market, industry, and competitive media for purpose of gaining and retaining advertising clients. Charged with fulfillment of Effectv’s go-to-market strategy of communicating our value proposition successfully.• Telling stories with Comcast 1st party data w/2nd and 3rd party data overlays for over 50 account executives, Sales managers and Directors of Sales selling local cable and digital video in the Philadelphia market.• Analyze 3rd party data via Nielsen ratings, competitive media spending and market information• Optimize client campaigns through partnership with outside vendor to show digital media attribution of advertising campaign• Work closely with cross-functional teams and department leadership to create cohesive campaigns and presentations for clients• Served on legacy Diversity & Inclusion committee, currently serve on DE&I committee in DI&I vertical and serve as the lead for Measurement & Insights in Northeast for Comcast RISE program

National sales account executive for Radiology Today magazine generating new business, managing, and growing existing accounts. Position required developing client relationships, preparing, and presenting proposals, and closing business in print and digital magazines to meet and exceed sales goals.• Increased issue ad sales of Radiology Today magazine by over 340%• Achieved highest overall product sales in the history of the magazine• Utilized media planning skills to create sales proposals to win new business and steward existing clients• Utilized client presentation skills to develop aesthetically-pleasing proposals• Activated interpersonal skills to effectively present proposals to clients and gain approvals to run advertising• Displayed negotiating skills to arrive at mutually beneficial ad rates for the client and the magazine

Lead print buyer for numerous accounts with budgets surpassing $400 million dollars. Planned and negotiated advertising rates with top national consumer magazines for clients of Grey Advertising and Zenith direct clients• Maintained budgets for efficiency seeking clients by negotiating at an average of 35% off rate card• Met with consumer and trade print sales reps to assess media suitability for client’s marketing objectives• Negotiated added value• Planned and presented campaigns with reach and frequency goals internally and to client

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Delta Sigma Theta Sorority, Inc.

Mba, Marketing