Wade Shier Email & Phone Number

London, Ontario, Canada

Responsible for developing and growing share/volume for the Molson Coors brand portfolio within Southwestern Ontario.• Increased territory sales volume and market share within region• Achieved all sales targets and KPI’s, including sales volume and distribution• Category team leader for ON grocery channel• Executed National brand strategies for the Molson Coors Beverage portfolio• Allocated all funds associated with territory budget and market spend for region• Winner of Coors seltzer launch speed to market execution contest

London, Ontario, Canada

Responsible for maximizing the company’s competitive advantage at point-of-sale for both retail (LCBO) and on-premise accounts within Southwestern Ontario.• Increased territory sales volume continuously year-over-year • Achieved all sales targets and KPI’s, including distribution, shelving, display, pricing and promotion• Competed in all sales contests and promotions, including successfully winning the Negroni Week trip to Italy twice, and the Appleton Estate incentive trip to Jamaica• Coached and mentored team members on new sales software and fact-based selling techniques• Developed and enhanced key relationships with both new and existing customers• Facilitated ongoing brand education programs within the territory• Deployed effective and efficient budget management control practices

London, Ontario, Canada

Responsible for achieving the direct sales budget and expense plan through effective management, training and motivation of route sales representatives and distributors.• Managed a direct sales team of 14 route sales representatives• Provided coaching and feedback to the sales team based on performance and individual motivators• Designed and implemented a detailed growth plan for the Southwestern Ontario market• Identified opportunities to increase sales and develop key relationships with customers• Educated customers on new products and sales incentive programs• Increased Old Dutch market penetration in the territory• Facilitated all aspects of merchandising, promotion, distribution and space management for district

Mississauga, Ontario, Canada

Responsible for developing and strengthening customer relationships, managing and growing both MLFPF and customer's business and bringing category management knowledge and expertise to customers.• Assisted in creating, developing and executing selling strategies for various national accounts• Developed and enhanced key relationships with customers• Supervised the Direct Broker Execution at headquarters and retail• Managed all volume forecasting and promotional spending for accounts• Designed and implemented sales tools for field team to use at the store level to improve inventory control and facilitate promotional execution

Brampton, Ontario, Canada

Responsible for managing major national retail accounts while identifying growth opportunities in new strategic market segments.• Established and maintained key relationships with executive level management within major national accounts• Prepared detailed RFP responses to attract new business• Identified key synergies between customers and other Transcontinental subsidiaries to capitalize on potential business opportunities, which included actualized cross-sell of more than $1M• Facilitated a 3-year contract generating new business worth $4.5M per year

Mississauga, Ontario, Canada

Responsible for the planning, implementation and execution of all retail strategies, concepts and promotions for the Campbell product portfolio at Walmart Canada.• Designed and implemented a new electronic sales data tool for Territory Managers to use at the store level to improve inventory control and facilitate promotional execution• Instrumental in training Territory Managers in the use of fact-based selling and category management practices to influence account decision-makers and achieve increased share growth• Designed an integrated retail plan to achieve in-store presence and meet company growth objectives• Maintained strong relationships with key retail personnel in areas of merchandising, advertising and in-store promotions• Conducted regular store checks to ensure that all promotional plans were executed effectively

Mississauga, Ontario, Canada

Responsible for generating sales strategies to maximize Campbell’s presence and growth in the marketplace.• Developed and implemented action plans to increase sales of Campbell’s brand products• Established and maintained relationships with key customers to ensure satisfaction• Surpassed annual sales targets by more than 25 percent for 2005 and 30 percent for 2006• Overachieved on all distribution and speed to market targets• Managed and allocated all funds associated with a retail spending budget for the territory• Instrumental in training new sales representatives on company policies and practices• Designed innovative grassroots initiatives to support local community events and charities