Terri Westgate Email & Phone Number

Norwich, England, United Kingdom

I develop and optimise digital marketing campaigns across industries, utilising PPC, display and social media strategies. I am strongly analytical, with a love of numbers and data, and I work with our dynamic team to exceed client forecasts and deliver success.

Norwich, United Kingdom

Delivering customer feedback solutions through web, email, SMS and IVR solutions. Working with key clients including Lloyds Banking Group, Anglian Home Improvements and Simply Heath. Managing the relationship with all levels of customer, working with internal teams to ensure delivery of projects and providing analysis and insight to improve the company offering.

Bircham Newton, Norfolk

Using my strong project management, analytical and stakeholder management skills I have ensured that all of the campaigns I have worked on remained on time and within budget, whilst also providing quality insight and recommendations to continually improve performance. In addition to my day-to-day role I also manage the design agency framework, to ensure we have engaged, efficient and quality design work to support marketing and communications. In 2015 I ran the CITB Apprenticeship employer digital campaign, from the planning stage to review, which supported and promoted apprenticeships and our managing agency who provide them. In 2014 and 2015 I was part of the delivery team for the CITB Managing Agency Apprenticeship Awards, which recognises the achievements of construction apprentices and employers who support the scheme. In 2013 I delivered the high profile CITB Positive Image campaign; attracting talent to the construction industry by improving awareness and attitudes among young people. Developing a diverse workforce to meet the industry's needs. The "Construct Your Future" creative has been nominated for both Transform and Marketing Design awards.Delivering for the CITB Industry Engagement and Charitable Trading strategies; enabling construction companies to be efficient and effective, and supports the industry by developing and delivering skills, training products and services.

Norwich, United Kingdom

• Working exclusively on RAC membership campaigns• Developing marketing materials for existing customers, to improve retention of business.• Worked across email, website and direct mail.• Co-ordinated projects across internal departments and with creative agencies• Collated and analysed data to review campaign performance.

Assisted the European Marketing Manager to develop and implement promotional programs for PR, advertising, direct mail, exhibitions, special promotions and seminars across the UK and Ireland. Liaised with the Marketing department of Fluke Europe and media production departments to ensure materials are supplied correctly and on time. Responsible for in-house generation of custom sales literature for distributors and wholesalers.Responsible for the sales lead process via the CRM system, forwarding leads and assigning to distributors, and producing weekly reports.Responsible for local web page content and updating and maintaining third party web portals.Locate venues and generate interest for seminars.Organised the 2009 UK Distributor Conference, a two day event of lectures and team building.

Working on shared ownership schemes in Norfolk and Suffolk, for housing association.Dealt with enquiries, sending out literature and arranging site visitsUpdated in-house website and reviewed media adverts

Managed the marketing on several insurance accounts, building relationships with internal and external partners. Responsibility for new customer acquisition, customer retention, documentation and compliance, working to demanding sales and claims targets.Developed marketing strategies to react to market trendsWrote marketing briefs and dealt with media agencies. Presented marketing results to partner at monthly review meetingsDeveloped the first PPC campaign for Ford Insure,Arranged monthly team lunches and team building days.

Technical referral point within a busy motor insurance virtual call centre. Made underwriting decisions and dealt with complaint calls. Monitored calls taken by Advisors for regulatory compliance and soft skills, and provided effective feedback. Responsibility for shift rotas and holiday logs for all supervisorsLiaised with our staff to ensure consistent underwriting approach Arranged social events for team and departmentTrained new Supervisors as well as Customer Service Advisors

Set up collections for Insurance policies, dealt with customer queries and banking issues as well as assisted underwriting brokers. Worked with correspondence, internal reports as well as providing call centre support.Liaised with NatWest and HSBC banks to improve Customer ServiceWorked as part of the department process improvement groupDeveloped and produced the department newsletter for staffPersonally responsible for improved procedures for dealing with banks

Created and amended regular payments to and from customers' accounts, resolving queries, and claiming refunds from debiting companies. Responsible for personal and business customers from four local branches

Created and developed motor and household insurance policies by analysing information and with reference to manuals, colleagues and own initiative. Built relationships with important brokers to help ensure businessDealt with 100+ incoming telephone queries a day in a busy office

Processed new insurance applications, updating details onto databaseSetting up payments for policies and amending cover as requested