I am an entrepreneur in the consumer product and medical device industry and an independent marketing and business startup consultant, with over 30 years of experience. As an entrepreneur I was a founding partner of TRG Accessories, a travel gear and accessories company that designed, developed, distributed and marketed products under licensing and OEM relationships in over 45 countries for Swiss Army Brands (Victorinox and Wenger), Timberland, Callaway Golf, Lands’ End, Target Stores, Wal-Mart, Federated Department Stores, Amazon and many others. TRG was sold to Centric Group in 2005. In 2005 I co-founded Verimetrix, an endoscope leak-testing technology company sold to Cantel Group (Steris) in 2007. Since 2008 I have been a marketing and startup business consultant for numerous individual companies and private equity groups (e.g. L Catterton) in both the medical device and consumer product industries. My areas of specialty include product development, branding, public relations, product naming, consumer promotion, marketing research, sales communication and website content development.Prior to my entrepreneurial ventures I was a regional director at Shandwick International (now WeberShandwick), a leading public relations firm owned by Interpublic Group. I began my career in brand management, first at General Mills in Minneapolis, Minnesota, then at Ralston Purina in St. Louis, Missouri.