Responsible for the planning, development, implementation and measurement of strategic customer communications that support corporate objectives and improve the customer experience. Serve as the lead customer marketing communications manager for Duke Energy's Midwest operations.

Provide daily account management and oversight for a Fortune 100 advertising account. Responsibilities include: establishing and maintaining relationships with 40+ clients at all levels of the organization; managing the development of a comprehensive range of marketing materials for the client’s US & Global Marketing groups, its Professional Education division and its Meetings & Conventions team; establishing collaborative working relationships with other advertising agencies to ensure creative continuity across campaigns; managing vendors as needed; aligning all materials with core strategies and brand identity standards; managing and reporting monthly financials; identifying and instituting process improvements; and managing one direct report.

Managed the development and implementation of strategic marketing programs targeting healthcare professionals and their patients; cultivated relationships with and managed eight ad agencies, a call center and a fulfillment vendor (including management of agency/vendor deliverables such as creative briefs, budgets, timelines and creative executions); and provided oversight for a $3.5MM creative budget and a $20MM media budget.Significant Achievements:• Managed the development and execution of two national integrated campaigns which featuredDirect Response Television (DRTV) commercials, a campaign-specific website, social media(YouTube and Facebook pages), CRM programs, public relations, internal communications andcollateral material development. Collaborated on metrics used to evaluate the campaign,including weekly campaign analysis and optimization reports. Drove 70,000+ qualified leads (33%higher than projected) and assisted in exceeding sales forecast.• Developed the strategy and communications plan for two online patient-related privacy breaches.Successful implementation prevented strict, long-term penalties from the FDA.• Led the development of a Patient Ambassador Program which was used to effectively conveypatient experiences to others considering similar surgical procedures.• Managed and produced a patient video library for use with online marketing initiatives.• Delivered $340,000 annual cost savings through effective management of advertising agencies.

Developed and managed a variety of holistic public relations and marketing communications programs for the agency’s key accounts. Work encompassed strategy development, website development, media relations and media training, advertising, direct marketing, copywriting, employee and corporate communications, event planning and business development.

Supervised the agency’s largest healthcare account. Responsibilities included managing the creative concepting, research, and development of a mass media, multi-channel national advertising campaign. Campaign materials developed included: website; print and digital banner ads; outdoor billboards; direct mail; and national Direct Response Television (DRTV) commercials. Also developed education tools and managed the overhaul of our client’s trade show booth and related convention materials. Supervised two direct reports.

Served as a marketing communications consultant managing projects and/or programs for a variety of businesses, advertising agencies and their clients. Projects included: research, planning, lead generation, new product launches, brand positioning, copywriting (employee communications, brochures, newsletters, direct mail, video scripts, ads, and Web copy), media relations, employee communications, special events and crisis communications. Presented on the topic of crisis communications planning at the 2003 and 2004 Ohio Hospital Association conferences.

Managed and implemented a broad range of public relations and marketing communications programs for a variety of clients. Experience included strategic planning, special events planning, media relations, employee/corporate communications and crisis communications.

Managed and implemented a broad range of public relations and marketing communications programs for a variety of clients. Experience included strategic planning, special events planning, media relations and crisis communications.

Managed and implemented a broad range of public relations and marketing communications programs for a variety of clients. Experience included strategic planning, special events planning, media relations and crisis communications.