Responsible for global demand generation and top of funnel sales development to create strong engagement with prospects and customers to create meetings to build pipeline and ultimately drive revenue. Responsible for managing the company's overall Demand Generation "Factory." This includes the strong alignment with sales, marketing, channels, customer service and executive leadership. Key focus areas include go-to-market programs, Account Based Selling/Marketing, Field Marketing/Events & global business development both in house and 3rd Party. Metrics based & data led across all functions with key focus on SFDC CRM and Marketing Automation platforms. On track for consistently keeping company at 4X pipeline targets for new business.

Leader of growth marketing, demand generation and "top of funnel" sales development to build pipeline and drive revenue. Veza came out of stealth mode (formerly called Cookie.ai) and my team created and built out the company's first ever Demand Generation platform and processes. This included marketing automation and lead lifecycle via Marketo/Marketo RCE, lead management, meeting creation via BDRs (in-house & 3rd Party). Worked hand in hand with sales, leadership and operations to drive meetings and pipeline. Consistently drove 4x Pipeline quarter over quarter and company was at 400% YoY growth. In addition to the platform, created from scratch field marketing & first ever tradeshow event Go-to-Market while the team built out the rest of the organization. Worked very closely with alliances and channels and helped kick start strong alignment with AWS, AWS Marketplace and co-sell activities.

Global leader of growth marketing, demand generation and "top of funnel" sales development to build pipeline and revenue. Joined the team which included multiple C-Level executives from our earlier successful acquisition ThreatMetrix. Helped build and launch a new Fraud, Risk and Identity specific division of RSA named Outseer which launched in June 2021. Working very closely with sales, leadership and operations, built an account based go-to-market/sales model to help drive predictable pipeline. Consistently helped company achieve QoQ and YoY Growth targets and 3X pipeline targets. Received significant yearly company bonus for reaching new company revenue goals. Tightly aligned sales, sales development and growth marketing around updated processes and account based lead lifecycles in SFDC and Marketing Automation (Marketo). Built out systems and tools with a growing enterprise-class technology stack of modern selling/marketing technologies.

NOTE: In Jan 2021, Venafi was acquired by P/E Firm Thoma Bravo for $1.15B!Global responsibility for the strategy, development and execution of the company’s “top of the funnel” demand generation/integrated marketing and sales development activities to accelerate global pipeline, revenue growth and profitability. Helped move the company to an account based go-to-market model tightly aligning sales, sales development and integrated marketing all through a coordinated enterprise-class technology stack including SFDC, Marketo, DemandBase, LeanData, Outreach and other modern selling/marketing technologies. Expanded out the worldwide sales development representative team with a mixture of 3rd Party and FTE SDRs to over 15 FTEs + 3rd Party. Ultimately helped company drive growth from $60M ARR to $100M ARR. Upon the $100M ARR goal, company was acquired by Thoma Bravo.

Note: ThreatMetrix was acquired by LexisNexis Risk Solutions for $840M in 2018!Reported to the CMO and worked directly with Global Sales & Executive Leadership to fine tune the company’s Top of Funnel & Sales Operations processes for a very fast growing software company in the Fraud & Security space. Partnered directly with Executive Leadership, Field Sales & Channel Sales to streamline and execute Account Based Selling/Marketing processes along with successful go-to-market/demand generation campaigns, programs and events to increase sales pipeline and ultimately help drive closed sales. In addition to demand generation, grew and managed a global BDR team and consistenly achieved or exceeded quarterly meeting targets. YoY, company has exceeded its quarterly and yearly sales targets for multiple consecutive quarters and set record sales numbers. Pipeline-wise consistently ensured 3X pipeline goals. In addition to executing key demand generation programs, consistently measured and improved programs and processes to ensure growth and predictability. Strong usage of Marketo RCE and other related tools to ensure detailed tracking and attribution of programs and go-to-market efforts. Currently oversee a strong sales/marketing stack of tools including SFDC, MKTO, LeanData, Outreach and ConnectandSell.

Reporting to the CMO and working directly with the Chief Revenue Officer and his direct reports along with the Executive team (CEO, CFO), helped update and streamline the company’s demand generation platform (Marketo, LeanData & SFDC) and Sales Development process for a well-established software start up in a fast growing DevOps Release Automation market. Recently, Electric Cloud was named a leader in the Gartner Magic Quadrant report for Application Release Automation. Partnering directly with Field sales teams and using predictive analytics platforms (i.e. EverString, etc.) and intent-based data (The Big Willow), helped establish key Account Based Marketing (ABM) and selling processes along with targeting and implementing very successful go-to-market/demand generation programs and campaigns to increase sales pipeline and ultimately help drive closed sales. Year over year, helped set record amounts of Inside Sales Development “first meetings” and Marketing Automation Qualified Leads (i.e. MQLs) and then helped create and maintain very strong sales pipelines (3-4X revenues). Company has exceeded its quarterly targets and set record sales numbers. In addition to executing key demand generation programs, consistently measure and improve the programs and processes with sales and sales executive leadership to ensure growth and predictability. Strong usage of Marketo RCE and other related tools to ensure detailed tracking and attribution of programs and go-to-market efforts.

Recruited out of Symantec to create and build the company’s demand generation platform and Inside Sales Development process for a highly visible Big Data Analytics start up in Menlo Park. ClearStory Data is backed by top tier VCs including Andressen Horowitz, Kleiner Perkins, Khosla Ventures & Google Ventures. Worked directly with the CEO and EVP of WW Sales to create from scratch the demand generation process, Marketing/Sales systems (SFDC & Marketo) and jump start the Account Based Marketing/Selling strategy. Left the company to join former colleagues from Precise Software who lead Electric Cloud Software.

Selected by the EVP of Brand, Digital and Advertising to help lead the global marketing transformation of our sales/marketing systems with specific focus on implementing and running Oracle/Eloqua with our CRM/SFDC. Dotted line reporting to the CMO, managed the global demand center which was comprised of demand center leaders and teams from each Geo (NAM, LAM, EMEA, APJ). In addition, led a bi-weekly cross functional steering committee that included the CMO, CIO, VP of Data and VP of Sales/Marketing Operations to make sure worldwide implementation of the new systems were on track. By implementing new Oracle/Eloqua systems, this allowed us to sunset other related products and save the company over $5M in the first year. Implemented and globally trained worldwide teams on the new processes, procedures, reporting and tracking across sales and marketing.

Promoted to lead Enterprise Segment Integrated Marketing Team (largest revenue unit in the company) as part of the large corporate restructure under the new CEO. Built a global team and helped transform the go-to-market infrastructure and how all of the global teams work together in the new corporate reorganization. Responsible for the global buyer framework journey and creating the right content, to say to the right person at the right time in the sales cycle (awareness, consideration, purchase, retention) across all routes to market- direct, to channel and through channel. In addition to driving the processes globally, played a key role in the global team that ultimately replaced our legacy demand generation systems Aprimo and Responsys with Marketo and ultimately Oracle/Eloqua.

Recruited by the Vice President of Strategic Marketing to lead and manage the global campaigns and promotions team for the new SMB/.Cloud division within Symantec. Created global campaign infrastructure for the newly formed division, including infrastructure for the front end CRM and reporting tools (SFDC) as well as the back end Document Asset Repository systems (Aprimo/Atlantis). Worked directly with global cross functional teams including Product Marketing, Product Management, Marcoms and Creative teams to drive, develop and execute assets, go-to-market materials and collaterals for Demand Generation and sales efforts worldwide. These efforts include- to channel, thru-channel and direct end user. In addition, managed the product communications process for all products within SMB &.Cloud. Duties also included managing the promotions budgets and global promotions for end user and thru channel. • Partnered with global teams to increase total # of marketing leads and sales opportunities.• Directed fiscal year planning across global regions to drive growth• Improved organization’s efficiency through process development, planning, hiring and communications

Responsible for all Field Marketing Demand Generation Programs and Inside Sales. Work directly with Field Sales teams to drive qualified meetings, build sales pipelines and most importantly close deals.

Created, defined & implemented market strategy and successful go-to-market/demand generation programs for a re-emerging company in an established market.• Created successful Demand Generation campaigns in the Application Performance Monitoring Market• Implemented and revamped CRM system Salesforce.com to successfully track leads, opportunitys and pipeline as well as executive dashboards for reporting.• Formulated marketing and communications strategy to address key vertical markets and specific applications• Worked with established partners to create programs to drive and close deals

Created, defined & implemented market strategy and successful marketing programs for a Supply Chain Management Software-as-a-Service Company in an emerging market.• Created successful Go to Market/Lead Generation campaigns with Partners and Customers (Boeing, Vodafone, Hitachi, PRTM, Aberdeen, etc.)• Formulated marketing and communications strategy to address key vertical markets.• Worked with established partners: IBM, Oracle, SAP to create visible public announcements around Supply Chain Management and Software-as-a-Service.

Created, defined & implemented market strategy and successful marketing programs for a Data Protection and encryption company in an emerging market. • Created successful Go to Market/Demand Generation campaigns with Partners and Customers. Helped company revenue double year over year.• Formulated marketing and communications strategy to address key vertical target markets such as retail and the Payment Card Industry (PCI DSS).• Worked with established partners: IBM, Oracle, Symantec to create visible public announcements.• Retooled and implemented Channel Partner Program which ultimately led to more than 50% of quarterly company revenue.