Terry Murphy Email and Phone Number

Key responsibilities:Budgeting and Strategy- Devising and managing six-figure marketing budget for international group of companies- Creating and delivering marketing strategy across range of channels- Creating and implementing content strategy across on- and off-line channels- Creating and delivering PR strategy to position brand and individuals as industry experts- Measurement of RoI and other KPIsContent Creation- In line with content strategy… Show more Key responsibilities:Budgeting and Strategy- Devising and managing six-figure marketing budget for international group of companies- Creating and delivering marketing strategy across range of channels- Creating and implementing content strategy across on- and off-line channels- Creating and delivering PR strategy to position brand and individuals as industry experts- Measurement of RoI and other KPIsContent Creation- In line with content strategy, delivering:-- targeted blog content to engage customers and enhance search engine optimisation-- targeted video content to deliver key messages, including product reviews, educational videos, test/sample footage, corporate promos, vlogs and post-sale testimonials -- end-to-end multi-channel campaigns to promote company’s services and product portfolio-- targeted presentation materials for all levels of organisation-- up-to-date content across multiple websites, positioning company’s brand and expertise in-line with marketing strategy-- press and PR articles including news stories, feature articles and expert opinion piecesEvents- Planning and marketing trade show exhibits, including stand design, brand positioning, budget management, technical concepts and live demo planning- Planning and marketing exclusive launches for new products- Face-to-face marketing at product demos and workshopsDigital/E-commerce- Planning and delivery of new web and e-commerce platforms- Delivering new content areas and functionality- Maintaining online product catalogue- Measurement and analysis of KPIsBranding- Development of branding strategy and corporate identity- Management of several group brands including geographically diverse brandsCollateral- Design and production of marketing collateral, including regional versionsLine Management and Working Relationships- Management of marketing assistant, interns- Working with sales director and sales manager to devise strategy across multiple vertical markets Show less

Key responsibilities:Budgeting and Strategy- Creating and implementing content strategy across on- and off-line channels- Creating and delivering PR strategy to position brand and individuals as industry expertsContent Creation- In line with content strategy, delivering:-- targeted blog content to engage customers and enhance search engine optimisation-- targeted video content to deliver key messages, including product reviews, educational videos, test/sample… Show more Key responsibilities:Budgeting and Strategy- Creating and implementing content strategy across on- and off-line channels- Creating and delivering PR strategy to position brand and individuals as industry expertsContent Creation- In line with content strategy, delivering:-- targeted blog content to engage customers and enhance search engine optimisation-- targeted video content to deliver key messages, including product reviews, educational videos, test/sample footage, corporate promos, vlogs and post-sale testimonials -- end-to-end multi-channel campaigns to promote company’s services and product portfolio-- PR content: press releases, expert opinion pieces, contributions to discussions on industry trends, bespoke case studies and product features for specific target markets, both traditional broadcast/production and new markets-- targeted presentation materials for all levels of organisation-- up-to-date content across multiple websites, positioning company’s brand and expertise in-line with marketing strategyEvents- Planning and marketing trade show exhibits, including stand design, brand positioning, budget management, technical concepts and live demo planning- Planning and marketing exclusive launches for new products- Face-to-face marketing at product demos and workshopsDigital/E-commerce- Planning and delivery of new web and e-commerce platforms- Delivering new content areas and functionality- Measurement and analysis of KPIsLine Management and Working Relationships- Nurturing relationships with key industry contacts to identify and leverage content marketing opportunities such as articles about industry trends, ask the expert features and product focus pieces- Developing relationships with key contacts in new (non-broadcast) markets to increase brand recognition and to reach new customer bases- Working with sales director and sales manager to devise strategy across multiple vertical markets Show less

Key responsibilities:Budgeting and Strategy- Managing six-figure marketing budget for international group of companies- Delivering marketing strategy across range of channels- Creating and implementing content strategy across on- and off-line channels- Creating and delivering PR strategy to position brand and individuals as industry experts- Measurement of RoI and other KPIsContent Creation- In line with content strategy, delivering:-- targeted blog… Show more Key responsibilities:Budgeting and Strategy- Managing six-figure marketing budget for international group of companies- Delivering marketing strategy across range of channels- Creating and implementing content strategy across on- and off-line channels- Creating and delivering PR strategy to position brand and individuals as industry experts- Measurement of RoI and other KPIsContent Creation- In line with content strategy, delivering:-- targeted blog content to engage customers and enhance search engine optimisation-- targeted video content to deliver key messages, including product reviews, educational videos, test/sample footage, corporate promos, vlogs and post-sale testimonials -- end-to-end multi-channel campaigns to promote company’s services and product portfolio-- targeted presentation materials for all levels of organisation-- up-to-date content across multiple websites, positioning company’s brand and expertise in-line with marketing strategy-- press and PR articles including news stories, feature articles and expert opinion piecesEvents- Planning and marketing trade show exhibits, including stand design, brand positioning, budget management, technical concepts and live demo planning- Planning and marketing exclusive launches for new products- Face-to-face marketing at product demos and workshopsDigital/E-commerce- Planning and delivery of new web and e-commerce platforms- Delivering new content areas and functionality- Maintaining online product catalogue- Measurement and analysis of KPIsBranding- Development of branding strategy and corporate identity- Management of several group brands including geographically diverse brandsCollateral- Design and production of marketing collateral, including regional versionsLine Management and Working Relationships- Management of marketing assistant, interns- Working with sales director and sales manager to devise strategy across multiple vertical markets Show less

Key responsibilities:Budgets and Strategy- Development and implementation of comprehensive on- and off-line communications and content strategy in line with the charity’s overall goals, budgets and timescales- Planning and delivering integrated fundraising campaigns encompassing web, direct marketing and digital marketing utilising a range of traditional and new mediaDirect marketing- Management of intensive direct marketing programme (10 campaigns per year) –… Show more Key responsibilities:Budgets and Strategy- Development and implementation of comprehensive on- and off-line communications and content strategy in line with the charity’s overall goals, budgets and timescales- Planning and delivering integrated fundraising campaigns encompassing web, direct marketing and digital marketing utilising a range of traditional and new mediaDirect marketing- Management of intensive direct marketing programme (10 campaigns per year) – commissioning, planning and writing/editing content, print and distribution management- Data interrogation and segmentation for direct mail campaignsContent Creation- Authoring of wide range of fundraising content for printed fundraising collateral, digital and e-commerce, email, social media, and press- Recording and editing in-house video and audio content for online distribution- Commissioning of overseas video footage from partner TV channel- Graphic design for print and web media- Digital coverage of donor-facing events, including overseeing filming and audio recordingDigital/E-commerce- Planning and project-managing all website developments, including ensuring compatibility with business processes, allocating staff resources, briefing developers and achieving targets within budgetLine Management- Management of New Media team (Fundraising and Marketing Officer and regular volunteers) Show less

Key responsibilities:Direct marketing- Management of intensive direct marketing programme (10 campaigns per year) – commissioning, planning and writing/editing content, print and distribution management- Data interrogation and segmentation for direct mail campaignsContent Creation- Authoring of wide range of fundraising content for printed fundraising collateral, digital and e-commerce, email, social media, and press- Graphic design for print and web… Show more Key responsibilities:Direct marketing- Management of intensive direct marketing programme (10 campaigns per year) – commissioning, planning and writing/editing content, print and distribution management- Data interrogation and segmentation for direct mail campaignsContent Creation- Authoring of wide range of fundraising content for printed fundraising collateral, digital and e-commerce, email, social media, and press- Graphic design for print and web mediaDigital/E-commerce- Planning and project-managing all website developments, including ensuring compatibility with business processes, allocating staff resources, briefing developers and achieving targets within budget Show less

Key responsibilities:Press and PR- Researching, writing and distributing press releases, feature articles and interviews to grow the charity's public profile- Designing and booking print advertising in key publicationsContent Creation- Authoring range of fundraising content for printed and digital fundraising collateral- Graphic design for print and web media- Editing and proof-reading of publications, from fundraising collateral to booksDirect… Show more Key responsibilities:Press and PR- Researching, writing and distributing press releases, feature articles and interviews to grow the charity's public profile- Designing and booking print advertising in key publicationsContent Creation- Authoring range of fundraising content for printed and digital fundraising collateral- Graphic design for print and web media- Editing and proof-reading of publications, from fundraising collateral to booksDirect marketing- Management of intensive direct marketing programme (10 campaigns per year) – commissioning, planning and writing/editing content, print and distribution managementDigital/E-commerce- Maintaining up-to-date web content and product catalogue Show less

Maintenance of client accounts; client liaison and customer service

Writing editorial content for a busy Catholic weekly newspaper

Understanding, auditing and reporting on client financial reporting systems