Svp Marketing, Chief Revenue Officer, Marketing Leader
Austin, Tx
I led the marketing function for Assurant Mortgage Solutions (www.AssurantMortgageSolutions.com), a business unit of Assurant, Inc. AMS clients include mortgage originators, mortgage servicers, and institutional investors and its services include title products, appraisals, BPOs and field services. On a monthly basis, AMS provides over 260,000 services on properties across the US.I was responsible for the strategic positioning and branding, marketing, and demand generation for all the lines of business in AMS. During the formation of AMS, I led the executive team through the strategic positioning and visioning work that enabled the complete rebranding of all the disparate lines of business.Prior to Assurant's acquisition of my former company, Field Asset Services, as Chief Revenue Officer, I established an enterprise sales force focused on solutions selling, supported by revamped corporate positioning, demand generation processes, selling techniques and collateral. We increased deal velocity from 1.5 opportunities per quarter to 1.2 opportunities per week with a 10X growth in the pipeline in terms of deals and potential revenue. Under my leadership, we also launched multiple new products that were first of a kind in this industry.