Full P&L responsibility for profit center plastisol, LASD and wax business in Great China. Responsible for sales & marketing, R&D, procurement, supply & chain, operation, quality assurance, finance and HR, with USD 100m of annual revenue, ~200 employee and 3 plants operated in China.

Full P&L responsibility for automotive refinish coating business in Great China. Responsible for Key Account Management, sales, marketing, technical, supply chain, controlling, operation and HRKey Achievement: Rebuilt the business team and shape the business process in compliant manner after corporate audit in 2020. Successfully establish BASF's strong position in more than 20 top OEMs/MSOs and drive the commercial terms optimization, despite weak market demand under pandemic situation in the past 3 years- Develop & implement ECR China strategy and drive business mode, commercial terms optimization for sustainable and profitable growth- Strengthen BASF position in target OEMs and MSOs and explore business growth with franchised IDP - Drive the distribution channel optimization with systematic and compliant manner- Drive the sustainability and digitalization transformation in auto aftermarket- Develop the team’s capability for sustainable growth and commercial excellence

Responsible for automotive OEMs coating business for Chinese OEMs worldwide and Asian OEMs in China, operational responsibility in KAM, technical service, application labKey Achievement: Achieve CAGR +9% of revenue growth despite the slowdown market during 2017-2020. By on-site service mode change, successfully decouple selling cost increase from strong business growth and improve overall profitability significantly- Develop and implement Chinse OEMs account strategy, identify the high potential OEMs and build & maintain strong relationship with customers- Drive operational excellence by on-site technical service mode change and portfolio management for profitability improvement- Lead and coordinate internal resources across regions or countries to establish BASF position in Chinese OEMs global footprint, i.e., Geely-Belarus, SAIC-Thailand, etc- Drive digitalization project and partnership with GAC-AION- Develop the team’s capability and cultivate value-base-management mindset

Full P&L responsibility for polyamide & precursors business in China, operational responsibility in sales, marketing, supply chain, technical and controllingKey Achievement: Successful pre-marketing of PA6 extrusion polymer to ensure PA6 plant start-up in 2015, even though sluggish PA6 market.- Develop, implement SBU strategy in China and achieve aligned business target- Drive profitable growth and develop pricing strategy considering holistic factors incl RM development, supply demand balance, application know-hows and competitions - Build and maintain strong relationship with key customers - Lead new products development upgrading portfolio toward high valued grades (HV and COPA) and balance plant utilization

Responsible of SBR dispersion business development in China, with operational responsibility in product management, marketing, sales & technical service, supply chain management and procurement Key Achievement: Significantly improve the business performance of SBR dispersions in China through a new business model. Increased EBIT from $5 million in 2006 to $30 million in 2012 despite industry overcapacity and the 2008 economic crisis- Develop and implement SBU strategy in China and achieve the business targets - Build and maintain strong relationship with key customers to cover upper hierarchy level / key decision makers - Drive business excellence through business model changes with key customers, long-term formula pricing vs sporadic opportunistic negotiations- Establish long-term supply agreements with key raw material suppliers and ensure secure supply

- Lead the polyolefin team on medium and long-term market strategy- Lead market and industry analysis by building and maintaining a detailed industry database, incl PE/PP producers, new projects, imports & exports & output statistics, downstream industries - Price trend analysis with holistic factors, raw material development, supply demand balance, etc- Lead market survey and work with technical community for new product development - Lead marketing communication events, i.e annual customer event, Chinaplas, etc

- Establish comprehensive marketing intelligence for China chemical fiber industry, incl new investment projects, technology trend, etc - Work closely with sales team to track projects win/loss and competition intelligence- Support global R&D to conduct market survey for new technology development- Identify Spandex market as high growth potential market in 2004