Terry Morrison Email & Phone Number

Chicago, IL, US

Kenosha, WI

Leading senior level undergraduate and adult education courses in Business-to-Business Marketing and Integrated Marketing Communications.

Racine, WI

• Directed shared services integrated channel activities for all brands under the CNH Industrial umbrella.
• Designed and managed integrated marketing communications strategies and program road maps for all financial products and services.
• Generated 80% of North American sales leads through comprehensive multi-channel customer and prospect engagement strategy.
• Core team member for enterprise-wide Marketing Automation and CRM system implementation.
• Maintained and mentored a high performance, extended team including Project Managers and Marketing Intelligence Analysts.
• Full budget and P & L responsibility.

Lake Forest, Illinois

• Analyzed market conditions/opportunities and delivered business and offline/online marketing strategies and multi-channel product/program solutions for business partners and key customers representing five key Grainger.
• Provided overall marketing strategy direction and leadership for the fourteen customer sub-segments of the GIS Commercial team representing 41% of Grainger US sales.
• Team leader in an evolving in-house agency model; including coaching, training and team building.
• Built an end-to-end acquisition and lifetime value market stream strategy and program implementation model for corporate and major accounts.

Greater Chicagoland Area

• Provided business and integrated marketing solutions for technology, financial and professional services clientele.
• Intensive experience in cultivating long-term internal and external partner, vendor and stakeholder relationships Managed all aspects of program/project management team development and oversight.
• Awarded master consulting contract with largest client, one of top five largest national financial institutions.
• Achieved 82% response on an electronic lead generation campaign.
• Secured $2 million in unpaid media program support for a single campaign.Contributed significant time doing pro bono coaching and strategic planning helping women in Lake and Cook counties start up their own businesses.

Greater Chicago Area

• Integrated marketing management strategist and implementation leader for all branch, retail and commercial marketing programs, community event and outreach initiatives.
• Served on the executive committee and as the new product development consultant, team development and employee training leader.
• Helped streamline marketing and business operations.
• Established a brand and communication hierarchy providing consistency to all internal and external marketing and communications initiatives.
• Consistently developed and delivered lead generation and marketing programs that returned double digit response and offline to online conversion rates.
• Established new vendor/supplier selection and management procedures and policies to improve quality control.

• An Integrated Marketing Communications agency specializing in business-to-business clientele. Hired to build the.com and Financial services practice areas. Primary client: BancOne.
• Managed the most successful campaign work in the history of the agency through the market launch of EFTPS On-Line for the U.S.
• Department of the Treasury, the Office of Management and Budget and the Internal Revenue Service.
• Achieved the highest client and team satisfaction ratings among all agency leaders.

Chicago, Illinois

• Grew the B2B client revenue base by 250% in less than a year.
• Recruited to Slack Barshinger to oversee their high tech and financial services client practice areas.

Lincolnwood, IL

• High-end specialty printing for the hospitality and party planning industries.
• 50% increase in sales the first six months.
• Double digit growth in 8 of 10 subsequent fiscal quarters.

Chicago, Illinois

An award-winning, world-wide consumer agency providing account planning, brand strategy, design, and media planning. Primary client: Ameritech.

International promotional agency. Now part of Publicis Group. Primary client: Motorola Cellular - Now Motorola Mobility.

Master Of Science, Medill School Of Journalism, Integrated Marketing Communications

Northwestern University’s recipient of the Buck Buchanan Award. This award is presented by the Medill faculty to the student who they.

Bachelor Of Science, Business And Marketing

Adjunct Professor: Integrated Marketing Communications