Integrated marketing business development leader offering wide-ranging capabilities managing user experiences at every touchpoint along the customer journey. Excel at generating revenue streams and containing costs through practiced skills in the following areas: • Integrated marketing strategy, program design and implementation• Multi-channel lead generation and conversion• Market analysis and assessment• Change management / continuous improvement• Training• Marketing sourcing / procurement• Problem solving• Sales / channel partner engagement and support• Consensus and relationship building• Team mentoring and building• Cost containment and budget management• Vendor and agency managementKey Areas of Contribution:Marketing Leadership: Track record for generating impressive product/service sales and demand through development of multi-channel marketing strategies that leverage online and offline opportunities. Operations Expertise: Ability to create / lead world class marketing organizations by building and motivating high performing multi-dimensional teams using participatory and collaborative management and decision making approaches. Proficient in managing budgets / costs. Collaboration Proficiency: Dynamic communicator with gift for cultivating productive, trustful relationships with internal and external stakeholders. Ability to negotiate and manage favorable working partnerships with agencies and vendors.