Terry Stapleton Email & Phone Number

London, England, Gb

Charleston, South Carolina, Us

Lead a team of marketing automation, operations and data experts to support the global marketing organisation Work closely and collaboratively with wider business functions, supporting the overall business by delivering outcomes which align to its overall goalsDrive and deliver operational strategy, efficiencies and establish processes to support analytics, performance and ROI reportingReview influence and help shape marketing strategy and decision making, ensuring my team can activate and execute effectivelyManage marketing technology including vendor selection, implementations and ongoing optimisationsMaintain and manage vendor relationships, financial administrative budget allocation and spend

London, England, Gb

Leading client accounts within the agency, specifically the Marketing Automation function, with overall responsibility for the client/agency relationshipSenior consultant across marketing automation projects, including lead scoring, lifecycle models, nurture programs, and additional functionality within MA platformsCollaborating with internal teams to ensure client briefs are met in an effective way, and work is delivered for the clientDriving the strategy for client accounts and project deliverablesEnsuring the profitability and growth of client accountsIdentifying, developing and converting new business opportunities and growing existing client accountsManaging the work, performance and professional development of team membersFinancial management, reporting and tracking of work delivered, including planning and resourcing requirements

London, England, Gb

London, England, Gb

Managing deployments and implementations of Marketo through ‘out the box’ CRM connectors (Salesforce/Dynamics), as well as custom API solutions and integrations for various clients, including Financial Services and Enterprise accounts Working with key stakeholders, advising on marketing strategies and best practice solutions in order to execute multi-channel automated marketing programs Developing and building campaigns end-to-end, from data segmentation to post-campaign reporting and analysis - (Email, Batch & Blast, Triggered, Drip, Nurture, Events/Webinars) Training of clients' staff for "MCE-readiness", from beginners to advanced user groups Implementing GDPR-compliant preference centre solutions for marketing communications Ensuring industry best practices are aligned across clients' Marketo instances and all marketing operations Digital marketing reporting tracking, including UTM capturing through Marketo, lead source attribution and conversions Connecting third party applications such as AdWords, LinkedIn and targeted ads through Marketo’s ‘Launchpoint’ services Expanding ‘Marketo-maturity’ to various business lines through use of dynamic content, ContentAI & advanced Marketo features Building comprehensive lead scoring models Managing a small, yet hardworking and dedicated, team to achieve goals and targets, driving success for our clients

London, England, Gb

As a Freelance Creative, I consulted and worked with a variety of brands, non-profits, public personalities and start-up organisations developing their creative presence in the digital space and assisting with digital marketing efforts.Tasks and responsibilities included:Assisting with the design and development of websites or where necessary building sites from scratch through user-friendly development platforms such as Wix or WordpressWriting copy and digital content for web pages, blog posts and any other relevant pagesConsulting on branding and assisting with the development of logo design, including working closely with design teamsEstablishing brand identities and key messaging, brainstorming product names, slogans and taglinesAssisting bloggers and start-ups with their visual image (logos, font choices, layouts, themes, colour schemes etc.)Working with YouTubers on digital content, production ideas and scriptsEstablishing clients' social media presence and developing their social image to the consumerEvent organisation such as invites, theme ideas and activitiesAdvertising and Public Relation campaigns, launches and press stuntsEmail marketing and automation campaign buildingWith my background in PR, I have also been responsible for writing and issuing press releases to local and international media as part of my consultancy duties.

Organising office systemsPreparing payrollManaging company accounts using Sage 50/Sage Instant AccountsMonthly Bank ReconciliationRaising and Issuing Sales InvoicingHandling general and professional enquiriesDiary managementWeekly & Monthly SalariesBooking travel and accommodation for business meetings and eventsOrganising employee trainingManaging and updating internal databasesCollating presentations and job filesCreating advertisements for print magazine

With a keen interest in fashion and men's grooming, I sought out to create my own personal blog where I'd review products from 'up and coming' brands as well as established favourites.I've reviewed and written about international travel destinations, restaurants, events with the likes of GQ and Huawei, as well as compiling my own style diaries.It's also led me to write about men's fashion from high-street favourites such as Topman, ASOS and Zara, as well as working with heavyweights from the male grooming industry such as Ted Baker's "Ted's Grooming Room" and MR. by Jamie Stevens.This venture, as an overall, allows me to explore my interest in writing, as well as photography and product styling. www.boyandbrand.com

London, Uk, Gb

Assisting MD, AM & AE on all client accountsGenerating press coverage for Fashion, Beauty, Lifestyle & Consumer clients across all media platforms (National press, editorial, TV & Radio)Collating press books for clientsCreating monthly account reports on press progress to help prioritize and increase coverage Maintaining press clippingsManaging sample send-outs and returnsAdmin assistant to teamAssisting on press days and launch eventsEvent Co-ordination - journalist and celebrity invites, managing guestlist, event set-upCelebrity liaison for client giftingManaging in-house social media and client social media accounts

London, Uk, Gb

Assisting MD, AM & AE on all client accountsGenerating press coverage for Fashion, Beauty, Lifestyle & Consumer clients across all media platforms (National press, editorial, TV & Radio)Collating press books for clientsCreating monthly account reports on press progress to help prioritize and increase coverage Maintaining press clippingsManaging sample send-outs and returnsAdmin assistant to teamAssisting on press days and launch eventsCelebrity liaison for client giftingManaging in-house social media and client social media accounts