Terry Trail Email & Phone Number

Boston, Massachusetts, United States

Leading the Onboarding team that brings our customers from Sales to fully live users.

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Program Manager for Global Ecommerce Martech development at ASICS Digital

Greater Boston Area

Burlington, Vermont Area

Owned the Marketing Cloud product line, one of three Inntopia products, by establishing a deep understanding of the travel marketing landscape, interviewing clients, working with internal and external stakeholders to clearly define a prioritized roadmap, and working with every internal department to follow new features from conception to launchOversaw new feature creation from idea through definition, prioritization, development, and launch Identified prioritization of new feature development through executive strategic meetings, Account Management discussion, client input, and market researchWorked with internal team members to define requirements into a Product Requirement DocumentWorked with internal development team to convey understanding of the requirements for feature developmentServed as the SME and Admin for Aha platformPromote and teach Product Management methodology internally and externally

Burlington, Vermont Area

Owned the Marketing Cloud product line, one of three Inntopia products, by establishing a deep understanding of the travel marketing landscape, interviewing clients, working with internal and external stakeholders to clearly define a prioritized roadmap, and working with every internal department to follow new features from conception to launch.

Boston, Ma

Built out the team, toolset, and processes for working directly with key fitness brands to launch custom integrations and unique campaigns. As Agile Coach for the Media Development team, I ensured the team followed Agile methodologies and facilitated cross-team work for development and app release coordination.Managed the Campaign execution team and oversaw Direct Sold Partner campaignsManaged Internal Program Management team which coordinated cross-team feature development, ensured agile process implementation, and oversaw all translations and localization for the app, web, and campaigns.Program Management of large feature releases from idea phase through design, development, launch, and media promotion. Launched the Runkeeper Audience Network with new DMP and DSP tools and executed the first Audience Network campaign. Continued support of Runkeeper Audience Network, including managing dedicated resources, working with vendors, selling campaigns, and launching campaigns.Coordinated and launched in-store and eCommerce purchase consideration-driven campaigns with Key Fitness Brand Clients with a focus on purchase conversion and measured increased brand awarenessManaged development and use of Ad Technology tools for selling and launching advertising in the app and web. Supported Direct Sales efforts with feasibility and user experience assessmentEnsured user experience was top priority - monitored quality of creative and copy, created experiences our users wanted and were motivated by, and demonstrated marked success through increased user engagement, positive user feedback, and repeated participation across campaigns

Boston, Ma

Managed execution of all brand partner campaigns in the Runkeeper app from pre-sale campaign conception support through planning, building, launch, metrics monitoring, and wrap-up. Served as Agile Coach and Program Manager for the Brand Partners engineering team.Oversaw development of new featuresIdentified, built, and implemented new processes into the growing team for scalability and improved efficiency within the team.

Boston, Ma

Built out and managed the White Label Accounts Project Management team through hiring, creation of internal and external processes, and excellent client relationships.

As a Senior Project Manager, I actively managed 8-12 Implementations at a time following Project Management Institute and Agile standards. This included developing and holding to Project Plans, maintaining project budgets and scope, communication with the Client Project Manager, Business Analysis, Client Workflow Analysis, and facilitating strong teamwork. I was responsible for managing project teams including Software & Quality Engineers, Business Analysts, Solutions Architects, Trainers, Third-Party Partners, Technical Support, and Consultants. As a Senior member, I also trained new employees.

Boston, Ma