Terry Zhang Email and Phone Number

• Led a product team of 3 for building digitalization products from the ground up to empower business decision-making with data insights, including Customer Data Platform, Data Analytics Platform, A/B Testing Platform, etc.• Created personalization strategies across the site by leveraging both recommendation algorithms and business analysis to boost conversation rate by 10+% year over year on the homepage and 30+% on ad banners across the site (specifically over 300 million RMB revenue increase)• Designed a Consumer Data Platform with hundreds of millions of customer data that enables the marketing team to personalize online and mobile marketing campaigns, reducing campaign creation time from weeks to hours• Led product design of A/B Testing Platform that allows the product team to efficiently set up site experiments and monitor key metrics for constantly site optimization• Worked with cross-function teams including site developers, designers, data scientists, and marketing team to drive projects forward with effective communication

• Integrated multichannel marketing data into CRM tools from Email, SMS, App Push, Google Ads, Facebook Ads, Twitter Ads, and website campaigns and built analytical plans to constantly monitor and refine marketing strategy• Created Tableau dashboards and presented business analysis projects for the Executive, Marketing, Site Merchandising, and Technology Teams, which provided insights to make business decisions and drive new multichannel initiatives• Documented data tracking specs for website (including mobile & tablet optimized) and mobile app Google Analytics tracking tags and coordinated implementation with front-end software engineers/developers• Developed data automatic processing by R, SQL, and Python to aggregate data from Redshift, BigQuery, Hive, and MySQL to improve reporting efficiency and bring timely insights

• Created marketing attribution models by R programming to evaluate the effects of offline and digital media on search impressions increase and provided recommendations on media budget allocation for clients• Present model results to clients with statistics interpretation, business insights, and recommendations• Performed keyword research by using Keyword Planner in Google AdWords and analyzing traffic of landing pages• Conducted event tagging by utilizing Google Tag Manager to support account management

• Data mined and analyzed Ameren Illinois’ Customer Service System (CSS), customer segmentation information, and other resources for insights on the web using habits of Ameren Illinois’ customers• Identified customer segments with a propensity to adopt self services through web portal and generated recommendations on marketing strategy to increase web portal users• Conducted weekly meetings with the Directors in Ameren Illinois and presented final findings to the President and Chief Information Officer in Ameren Illinois

• Developed forecasting models to predict quarterly revenue of Viacom&Yahoo!, resulting in an average error of 2% for Viacom and of 5% for Yahoo!• Presented weekly analysis results to SMI senior executives, and delivered final results to the CEO