Tess Mcfadden Email and Phone Number

Developed 45 products from ideation to completion, including Shake Chocolate Porter which won the Gold Award at World Beer Cup, opened a new consumer segment, and became the #1 product at 51% of revenueCreated product packaging and sales materials, delivering content that achieved brand messaging. This earned Global Packaging Design Awards for Hazed & Infused and Mojo IPASuccessfully launched Hazed & Infused, the first marketed Dry-Hopped Ale. It became the flagship brand and revenue leader from 2004 - 2014Oversaw a full brand refresh that hit the market in 2018, working with Boulder agency Moxie Sozo. New packaging saw a trend swing of +48% in Colorado shipmentsManaged all aspects of the website, including site redesign, gaining proficiency in the Squarespace platformOriginated company email marketing strategy using both MailChimp and ZenReach automation toolsDesigned brewery ad campaigns for print, digital, social media, outdoor, and radioComposed and presented company press releases through compelling storytelling and relationship buildingQualified event sponsorships and musical artist collaborations, reaching new audiencesConceptualized and directed all signature events, including the inaugural 2019 St. Patrick's Day Puppy Parade which was the brewpub's top grossing revenue day of the yearActed as company Sustainability Coordinator, spearheading projects meant to reduce energy use and impact on the Earth. In 2010 this led to a 14% reduction in facility gas and energy useWorked with the City of Boulder to achieve PACE Certification (Partners for A Cleaner Environment)Managed marketing budget to achieve profit and loss objectivesCreated financial models for new product development to determine ROIGrew revenue of branded apparel and merchandise through eCommerce and retail sales, driving traffic through email and social campaignsWon 2002 Employee of the Year "14er Award" for demonstrating outstanding leadership and dedication

Acted as ASM for OR, WA, and NC from 2010 - 2012, concurrent with Marketing Director role. Territory reflected 5% of total company salesNegotiated distributor discounts, created sales plans, forecasted revenue, managed sales budgetsCreated and executed Go to Market launch in NC with six distribution partners growing company revenue by $100k within first year. Accomplished through market research and boots on the ground interactions

Provided sales support through market surveys and designing custom point of sale items for accountsManaged brewery tour program – Conducted tours, trained new tour guides, created a best practices training document, marketed the tours, resulting in growth to see an average of 10K visitors annuallyPromoted within two years to Director of Marketing as a result of strong performance and leadership potential

Represented company at all customer facing events -- brewery tours, festivals, fundraisers, retail promotionsManaged marketing inventory and fulfilled distributor orders, including packing, shipping, and invoicing