Tessa Crawford Email and Phone Number
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• I am not afraid to take initiative to create more effective ways to complete tasks that could be streamlined to save time. This allows me to work creatively with internal partners and/or vendors to provide a customizable way for brands to connect with new and repeat customers• My aptitude toward organization and attention to detail is seen in my ability to gracefully manage multiple projects at a time and meet deadlines efficiently. I find that there is never just one project on my plate, staying organized and knowing what work to prioritize as I go is a skill I have honed over the years. I enjoy working with my team and using clear communication to get everything done quickly.• I analyze and communicate business results at weekly stand ups in order to effectively identify priority projects. This dialogue allows for the development of marketing strategies, which I communicate to cross-functional teams and vendors in order to drive sales. This communication allows me to maintain and nurture vendor relationships in order to source premier brands my customer will love.• I support test and react strategies in a fast-paced environment to drive sales and remain trend focused. I consistently research the product landscape to keep current with industry trends and pricing dynamics in the e-commerce space. This allows me to serve my customer with the best online assortment for every season and occasion.Specialties: Communication and Influence, Training Facilitation, Merchandising, Data Analysis, Problem Solver, Negotiation, Curious, Attention to Detail, Time Management, Self-Starter, Continuous Improvement, Collaborative, Customer Obsessed, and Trend Focused.
The Kraft Heinz Company
View- Website:
- kraftheinzcompany.com
- Employees:
- 17637
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Customer Planning ManagerThe Kraft Heinz Company Jul 2023 - Present -
Senior E-Commerce AnalystLowe'S Companies, Inc. Oct 2022 - Jul 2023• Analyzed key metrics to identify opportunities to manage and optimize the online experience within a $4B business in 2022• Strategized to increase online sales, digital penetration, and conversion by identifying improvement opportunities regarding online content, browse behavior, and fulfillment for the #1 brand on Lowes.com resulting in 2023 Q1 sales +14% vs LY• Managed ongoing brand projects simultaneously while owning partnership and all communication with cross-functional teams and vendor to drive growth, Q1 Collections Expansion Project +$500K sales in Q1 2023• Built reports and provided reporting insights across digital channels related to content, data integrity, assortment, and competitive gaps by utilizing Power BI, Adobe, DART, Bazaar Voice, and proprietary software -
Senior Analyst, Online Objectives & InsightsLowe'S Companies, Inc. Oct 2021 - Oct 2022• Stood up Online Advocacy Initiative to cultivate an enterprise of digital advocates to support the omnichannel mindset internally by initiating a new process to launch the first internal Online Sentiment Survey for enterprise-wide audience• Exceeded Subscription program growth plans by creating and implementing new education for merchants resulting in +102% subscription items available online in Q1 2022• Developed educational content utilizing Canva and direct partnership with the Learning & Development Team to facilitate monthly trainings for omnichannel merchants, increased engagement +38% in less than 6 months• Functioned as the online communication mechanism by implementing a new workflow for an audience of +2K members weekly -
Brand & Marketing LeadIndigo Wild Jun 2020 - Oct 2021Kansas City Metropolitan Area• Develops digital coupon and media strategies to increase revenue in both direct and retail channels to meet and exceed monthly sales goals• Manages collateral for Amazon marketing via product detail pages, brand storefront, Amazon posts and copy, product videos, and promotions to manage warehouse inventory and increase sales• Drives shopper marketing strategies by working closely with the Sales Team to create shelf sets, displays, and current branding to drive sales and create memorable customer interactions in store• Manages collateral for Sales Team in regard to sell sheets, catalogs, sampling, and submission decks for conventional supermarkets, natural grocery stores, independents, and authorized online resellers • Provides retail store support and wholesale promotion communication via monthly emails to both retail buyers and in-store consumers -
Associate BuyerGroupon Jul 2019 - Jun 2020Greater Chicago Area• Maintains vendor relationships in order to source and solidify premier brands to curate relevant products online that customers will love while managing a $5.1M business in 2019• Works creatively with internal partners and vendors within the Home Improvement space to provide a customizable way for brands to connect with new and repeat customers• Negotiates item cost and vendor funded marketing to maximize email placement and promotional performance, Q4 2019 Black Friday promotions +37% YoY by including earlier pre-order windows and new bundles within the negotiation• Uses SQL to generate category specific reports to analyze business performance for weekly recaps, YoY analysis, and deep dives into vendor specific performance• Uses Salesforce and proprietary software to manage assortment and PO’s for bought inventory• Works directly with the Editorial Team to manage product deal pages to ensure effective customer shopping experience to increase conversion• Consistently researches product landscape to keep current with industry trends and pricing dynamics in the e-commerce space -
Associate Category ManagerGroupon Jun 2018 - Jul 2019Greater Chicago Area• Actively managed multiple categories through reporting, business trends, and fact-based analysis to ensure relevant products were consistently available while managing a $3.1M business in 2018• Identified and developed relationships with high quality merchants to onboard to Marketplace and develop their product catalogs• Owned the negotiation process including pricing, assortment, and sales performance to coordinate merchant marketing campaigns and promotions on our e-commerce platform• Partnered with peers to develop new tools and streamline processes internally and externally• Prepared weekly business reviews with cross-functional teams to communicate wins, pains, and actions of the business• Collaborated with cross-functional teams to understand drivers between marketing, customers, and supply for both channels -
Merchandise AnalystNordstrom Jul 2016 - Jun 2018Greater Seattle Area• Responsible for all item set up and supplier communication pertaining to set up• Executed markdowns and RTVs per inventory management• Managed all promotional activity while maintaining margin• Analyzed business results in order to communicate wins and opportunities to buying office during weekly business reviews • Managed Drop Ship business by maintaining margin, communicating PO edits, and curating creative assortments• Partnered with the E-commerce Team to publish items and successfully execute featured item strategies and promotional events• Collaborated with my team to meet deadlines, maximize item selling, and work resourcefully to streamline processes and eliminate waste• Maintained successful relationships with more than 60 suppliers• Outstanding attention to detail while managing a variety of ongoing projects and independently prioritizing tasks -
Merchandise CoordinatorNordstrom Aug 2015 - Jul 2016Seattle, Wa• Provided support to multiple buying offices, including Designer Handbags & Infant Apparel• Managed shipping report of purchase orders for both US and Canada• Executed PO edits and approval, item maintenances, and price changes• Worked resourcefully to streamline processes, and eliminate waste• Created deliverables to share and mentor my peers on new processes• Provided exceptional customer service to multiple vendors• Solved a variety of Distribution Center issues• Worked gracefully and efficiently under pressure -
Subc Facilitator & Beauty Studio CoordinatorSephora Nov 2011 - Jul 2015• Managed the schedule and employees at the hub of the business• Developed employees to become class Facilitators• Managed, planned, taught, and supervised customer classes• Promoted store events and customer classes, to increase class attendance and customer loyalty• Educated and delivered feedback to both employees and customers• Drove sales, UPT, and ADS in a fast paced environment to meet daily sales goals and achieved top 5 score in the company for both ADS and UPT in less than 6 months• Provided exemplary customer service and successfully opened a new store location -
Assistant Manager/Event CoordinatorRiver Market Event Place May 2013 - May 2014Kansas City Metropolitan Area• Gave tours of the event space and promptly responded to inquires to book the space• Coordinated events with multiple vendors, while working to plan and execute memorable experiences for clients• Created custom floor plans and creatively problem solved• Worked efficiently in a high stress environment
Tessa Crawford Skills
Tessa Crawford Education Details
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Business, Entertainment Management
Frequently Asked Questions about Tessa Crawford
What company does Tessa Crawford work for?
Tessa Crawford works for The Kraft Heinz Company
What is Tessa Crawford's role at the current company?
Tessa Crawford's current role is Customer Planning Manager.
What is Tessa Crawford's email address?
Tessa Crawford's email address is tm****@****ail.com
What schools did Tessa Crawford attend?
Tessa Crawford attended Missouri State University.
What skills is Tessa Crawford known for?
Tessa Crawford has skills like Leadership, Visual Merchandising, Public Speaking, Room Flips, Coordination, Retail, Sales, Trade Shows, Microsoft Powerpoint, Event Planning, Communication, Negotiation.
Who are Tessa Crawford's colleagues?
Tessa Crawford's colleagues are Alex (Jungeun) Koo, Michael Patrick Conahan, Bill Hodgetts, Juliana Breda, Yolanda Bumpers, Mohamed Ibrahim, Sama Abbas.
Not the Tessa Crawford you were looking for?
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2 +131737XXXXX
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Teresa Crawford
Washington, Dc6yahoo.com, gmail.com, counterpart.org, speakeasy.net, ipkofoundation.org, outlook.com7 +191787XXXXX
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Tessa Crawford
Wendell, Nc
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