Responsible for creating a world-class digital marketing strategy that provides a great customer experience for our clients and brings in leads and revenue for Experian.Also responsible for creating the analytics that allow us to measure marketing success.Manage internal and external resources in order to accomplish these goals. Scope of digital marketing channels under my management include our website, blog, social media profiles, email marketing, reviews and more.

Work across sales, product and go-to-market teams to understand market opportunities and create marketing and sales strategies that drive revenue, resulting in millions of dollars in directly influenced pipeline for Experian in less than a year.Develop and oversee integrated marketing strategy that includes SEO, advertising, events, PR, industry partners, ABM, sales enablement, email, social and more. Manage internal and external resources to execute marketing plan.

Manage paid search and social, website development, SEO, digital ABM strategies and marketing analytics.Work with sales team to improve lead routing processes to turn marketing leads into millions of dollars of directly influenced pipeline and sales.Key project: completed refresh of Experian’s North America B2B website — a 14-month company-wide initiative that united 9 business units and produced a multi-million-dollar lead generation engine.Ongoing marketing learning:Google Ads CertificationGoogleFacebook Go Program (Ads)FacebookGoogle Analytics CourseWME TrainingSocial Media Marketing CertificationHootsuiteDigital Summit Phoenix 2018American Marketing Association Speaker 2019 & 2021Leads Con Las Vegas 2019MozCon Virtual 2020LinkedIn Marketing Solutions Fundamentals Certification 2022Semrush SEO Fundamentals 2022

Responsible for the strategy behind Loan Simple's marketing initiatives including digital advertising campaigns, loan officer CRM/email marketing, corporate and loan officer social media marketing, WordPress website management and local SEO and reputation management.Some Position Highlights:- Expanding Loan Simple's digital marketing footprint following rebrand.- Launching marketing automation for Loan Simple and their loan officers using the Total Expert CRM.- Developing lead generation and remarketing campaigns that resulted in millions of dollars obtained in mortgages including high conversion refinance campaigns to Loan Simple's existing clients and servicing portfolio.

Managed their corporate digital marketing strategy, email marketing, social media marketing, advertising and reporting.Also worked to promote company and partner events and identify PR/local news segment opportunities to build brand in specific markets.My biggest accomplishment during this time was rolling out VIP's first website designed for lead generation that generated leads from both paid and organic traffic and pulled the lead source information into their Salesforce CRM instance for continuous marketing campaigns.I also introduced VIP Mortgage to the world of digital advertising. These ad campaigns spanned website retargeting, Facebook custom audience targeting, mortgage and real estate lead generation on search and social and even recruiting campaigns.

Zion & Zion has been voted the #1 Public Relations Agency in Phoenix, the #1 Social Media Firm and the #1 Best Place to Work by the Phoenix Business Journal.Managed almost 50 active client's paid search campaigns, with a focus on conversion optimization. This includes market and competitor research, A/B ad copy testing and keyword selection. I managed these initiatives through Google Ads, Bing/Microsoft Ads, Google Analytics and Call Cap.Position Highlights:- Actively managed a budget of about $400,000 per month or $4,800,000 per year.-Worked across multiple industries, all with very different business and marketing goals. Some of the PPC clients I worked with include ARS Rescue Rooter, Classy Closets, Goodwill, Barro’s Pizza, Norterra Family Medicine and Paradise Medspa.-Created custom weekly reports using Excel to provide projections and opportunities for future growth.--Launched campaigns with advanced features at the time such as Google Retargeting, Mobile Preferred, Call-only, Display and YouTube TrueView.-Google Ads certified.

As a marketing compliance specialist, my role was to create marketing material that was persuasive while adhering to heavy industry regulations.Position highlights:-Worked in platforms such as Marketo, MailChimp and Salesforce. Trained coworkers on Salesforce, going so far as to write the Salesforce procedures as an intern. -Created On Q Financial's first brand standards manual.-Trained the mortgage consultants on compliant social media marketing for Facebook, Twitter and LinkedIn.-Co-Branded with Real Estate Agents on print and digital collateral.-Calculated payments and APR's from interest rates for weekly rate flyers.-Supported On Q Financial's multimedia recruiting efforts.

As the VP of Career Development I worked closely with company recruiters nationwide to organize speaker presentations, help AMA members land internships and create workshops to perfect our members' professional skills. During this time, I partnered with companies such as Yelp, PepsiCo, Vanguard, Stryker and Google.

Tegna, formerly G/O Digital, is the digital marketing branch of media giant Gannett. This served as my first genuine experience in the corporate work environment. As a lead generation intern, I generated leads online and passed to sales. I was awarded multiple times for having the highest amount of qualified leads that closed into thousand dollar deals.

I worked with The Link Group, an independent market research company based out of Atlanta, doing market research for retail giant, Walgreens. Specifically, we conducted interviews with consumers to test brand awareness and individual product success after the introduction of Walgreens' Boots beauty brand. Certain Phoenix store locations were also used to test a new design layout of Walgreens' beauty and personal care section.