Tessa Keller Email & Phone Number

Hong Kong Sar

Hong Kong Sar

Hong Kong Sar

Hong Kong Sar

- Perform quantitative and statistical analysis using Python to evaluate impact of business decisions and implement experiments (incentive schemes, marketing campaigns…) and uncover actionable insights and recommend feasible solution.- Write SQL queries to process data in Postgres/MySQL databases and AWS Athena and build dashboards with Apache Superset to visualize data and monitor KPI for the different business units (operation, finance, marketing...).- Create and maintain ETL jobs to pre-process data from various sources for analytics purpose.

Geneva Area, Switzerland

- Organised and cleaned data sources from different divisions, collaborating with several teams (sales, marketing, finance...).- Delivered regular analytic updates and insights through user-friendly dashboards (using Spotfire, PowerBI) to enable lead teams to track the performance or the pocket of growth opportunities of the different business units, countries, channels... - Engineered an innovative tool which integrates sales data but also user inputs (real-time in-store data), to allow the sales force to easily track key business drivers' compliance down to store-level information and highlight main opportunities.- Developed a tool, to compute the opportunity cost for a complex categories of products, using machine learning (clustering, predictions).

Kuala Lumpur, Malaysia

Created Analytics to advertise (electronic billboards) the right ads to specific drivers, using Machine-Learning. - Generated and automated reports from raw data collected from multiple very noisy data sources (beacons, google distance matrix, twitter ... ).- Identified corrupt values by anomaly detection, predicted missing/corrupt data from noisy sources using ML methods.- Clustered drivers in groups (sklearn), predicted traffic, analyzed data to provide demographic and psychographic insights to our clients (Shell, Netflix, Friso) using Tableau and CartoDB.

Région De Lille, France

Support with the development and implementation of business strategies (products and ranges development). - Managed a product portfolio: 120 products - 3 ranges - 2 distribution channels;- Performed Data Analysis and predictions on Competition Intelligence and Innovations, and on monthly sales over thousands of products;- Managed shortfall risks on final products and raw materials;- Developed 3 products (from the product specifications to the market) and mix-marketing optimizations in synergy with regulatory, R&D and purchasing departments; - Trained the sales force: workshops, seminars...

Master Of Science In Management, Health Management

Activities and Societies: Project Manager at TEDxKEDGEBS 2017, Development officer at Clepsydre KedgeStudies of the fundamentals.

University Degree In Health Biotechnologies, Biotechnology

Acquired and developed complementary skills in the field of biotechnologies applied to health and medicine : - Stem cells and cellular.

Statistical Learning, Certificate Obtained With Distinction

Classification, Re-Sampling methods, Linear Model Selection and Regularization, Non-Linear Models, Tree-Based Methods, Support Vector.

Two-Year Technical Diploma In Marketing Techniques, International Business, Marketing, Sales