Tess Herrmann Email & Phone Number

San Francisco, Ca, Us

Sunnyvale, California, Us

• Directed a transformative corporate rebrand, reimagining the company’s identity, narrative, and culture while building a world-class team that consistently demonstrate success in both internal and external communications in direct collaboration with cross-functional teams.• Excelled in navigating organizations through rapid growth and transitions, quickly scaling functions, and securing market leadership using data-informed strategies.• Pitched ELT creative solutions to increase and build brand affinity, loyalty and improve awareness.• Crafted transformative programs that shape compelling narratives, amplify brand visibility, and champion thought leadership through creative activations and innovative storytelling.• Hands-on leader with a player-coach approach. Results-driven, empathetic, and inclusive.• Recognized as a thought leader, strategist, and trusted advisor who blends visionary strategy with meticulous execution.• Combined high emotional intelligence with a data-driven mindset and a perfectionist attitude.• Managed multiple agencies for competitive analysis, market research and brand surveys.• Guided visuals and project planning for ELT communications externally, leading thought leadership through media, social, blogs, podcasts; and internally translates complex business concepts into digestible and actionable messages for employees.• Transformed a siloed team into a fully functioning in-house agency within 90 days and reduced dependencies and external contractors, expanding support to additional internal teams and programs.• Created career development frameworks and mentorship for direct reports and Corporate Marketing team to identify goals and areas of growth to ensure the team worked with confidence, felt empowered and challenged, collaborated on internship program for designers to manage.

Los Gatos, California, Us

UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. With UserTesting, product teams, marketers, digital and customer experience executives, designers and UX researchers confidently and quickly create the right experiences for all target audiences, increasing brand loyalty and revenue.

New York, Ny, Us

New York, Ny, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

Menlo Park, Ca, Us

New York, Us

Primary responsibilities include ensuring ALM branding across multiple platforms while managing and directing a team of seven designers for print and web• Partner with sales and marketing department to plan and launch new media campaigns to establish product identity to the direct marketing audience• Design and manage all print related collateral and advertising campaigns• Facilitate the digital portion of editorial content and integrated subscription programs in order to attract, maintain and increase advertising revenue across a variety of categories for multiple brands• Work closely with designers to extend design approach across all deliverables including emails, campaign sub-sites, online promotional tiles, and various print-based collateral• Manage, in partnership with web development team, creative production of elements including ad units, online video, rich media, web site redesigns and blog• Act as liaison with multiple stakeholders to explore possible site additions, sponsorable elements, and the maintenance of editorial standards as well as establish and maintain design protocols• Manage multiple projects that include developing timelines, monitoring budgets, and overseeing vendor relationships, negotiating contract terms and ensuring on-time project delivery• Recognized as a dedicated manager who consistently delivers peak performance and demonstrates a strong commitment to client service.

Designed corporate identity programs and promotional print collateral, outdoor signage and catalogs.Produced retail catalogs, tradeshow signage and annual reports. Clients include: Norton, Visa, Discovery.com