Thomas Flechet Email & Phone Number

New York, Ny, Us

• Responsible for Botify content strategy and positioning with a focus on search and AI• In charge of Botify's website performance and as such led its redesign and migration to position Botify as the leader in AI-powered search optimization• Responsible for Botify communication strategy

New York, Ny, Us

Led multiple strategic go-to-markets as well as the development of key partnerships, including:• Botify’s most successful integration: I worked closely with the product and marketing teams to address customers’ challenges and execute a successful launch. Year one results:> High adoption from customers> 1.4x deal close rate when the integration is involved• Led the go-to-market of Botify’s new consulting offering, Botify Advantage. I partnered with the services and sales team to rebrand, package, and position the service, and create impactful campaigns.> 150%+ sales target achievement quarter after quarter

New York, Ny, Us

Led the marketing revenue team on several strategic projects:• Responsible for Botify's email and webinar strategy leading to the creation of our most successful thought leadership engine.> 40% open rate and 9% click-through rate emails> 1k+ webinar regitrants• Rolled out behavioral data strategies, enabling sales and marketing teams to connect with prospects faster.> Marketing sourced pipeline grew by 10 percentage points> Close rate increased by 2 percentage points.• Led and executed Botify’s most successful flagship event, Botify Crawl2Convert, allowing the account team to exceed their renewal and upsell targets.

New York, Ny, Us

• Built, rolled out, and managed our Ideal Customer Profile to unlock efficiency between sales and marketing teams resulting in greater qualified pipeline and better-performing marketing channels.• Created processes and best practices to scale the performances of the marketing team.

New York, Ny, Us

Responsible for planning, executing, and delivering B2B marketing campaigns:• Captured qualified leads through social, syndication, digital advertising, webinars, and events.• Automated the marketing funnel for better and faster handover of leads.• Implemented dashboards to identify opportunities to scale campaigns and optimize CPL.

New York, Ny, Us

Redmond, Washington, Us

As part of the pilot team in charge of landing Marketing Automation in the French subsidiary, I was first in charge of testing, executing and managing local campaigns. As the project grew, thanks to great performances, I was given the responsibility to build documentation and best practices and set processes to onboard all marketing stakeholders:• Built and managed lead acquisition and lead nurturing campaigns for Microsoft Cloud to improve direct marketing performances• Tested, analyzed and optimized funnel conversions, emails and landing pages• In charge of optimizing Marketing Automation processes to smooth its progressive implementation at Microsoft France.• Training and onboarding Microsoft Office teams as Marketo was being deployed in their Business Unit.• Managed email campaigns pacing on technical audiences (IT Professional and Developers) to avoid spamming one of Microsoft most valuable audience.

Redmond, Washington, Us

As a MarCom intern at Microsoft I was responsible for optimizing paid media campaigns performances on Microsoft Dynamics, as well as managing media partners for Microsoft Azure:• Built and managed search campaigns for Microsoft Dynamics by leading biweekly meeting, setting and prioritizing SEO and SEA projects with Microsoft partner.• Worked closely with French publishers, Microsoft partners, to promote Microsoft Azure League, Microsoft project to support Startups using Azure.• Executed marketing campaigns targeted at Open Source communities and managed the dedicated website.• Managed the creation of an internal online calendar aiming at gathering all events Microsoft was sponsoring in a single place.

New Brunswick, Nj, Us

• Lead, managed and launched Actifedbox, Actifed’s e-learning tool. Worked closely with dev and IT teams to build the e-learning website, created communication materials for health professional, gathered insight from pharmacist and shot a promotional video• Managed the rebranding of the brand through the creation of a new TV ad and logos to modernize the brand • Managed marketing collaterals for sales representative to help them pitch the product to pharmacist.Produced monthly analysis of the OTC market to follow product sells, competitors performances and external factors to provide best in class recommendation to my managers.

London, England, Gb

• Managed and organized all CHANEL’s openings, closings and remodelings in beauty store (Sephora, Marionnaud, Nocibe…) in France.• In charge of making all merchandising guidelines for make-up, fragrance and skincare for each campaign to help store manager optimize CHANEL’s visibility.• Worked closely with sales representatives on the field to solve our partners’ problems as quickly and efficiently as possible to maintain CHANEL’s quality standards.• Managed furniture stock and orders with CHANEL’s partner to ensure each opening and closing was a success.

Wimdu is an online marketplace for private accommodation, one of Airbnb’s competitors. I was in charge of finding partners willing to either promote the brand or write an article on their travel website about their experience with Wimdu to increase the brand’s visibility and its rankings in the SERPs.

Master Of Management, Marketing, Product Management

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Ecs