Tim Gorham Email & Phone Number

Montreal, Canada Area

As the marketing lead in the most impactful region in the world, in two distinct B2C industries (gaming & music hardware), I've collaborated with an international team of gifted experts to develop and manage marketing initiatives to launch products, develop and maintain brand awareness, drive traffic to etail/retail, nurture strategic business partnerships and community/media/influencer relationships, and plan/execute consumer events in the US/Canada regions. Working with annual regional budgets over a million, I have grown my local team from one to six members, managed influencer sponsorships with many of the biggest names in gaming, been the lead planner of multiple six-figure budgeted events, and created dozens of creatively cool content campaigns that convert. The result? Market share dominance and sales growth exceeding 250% in all categories in just five years.Brands: Thrustmaster Gaming Hardware and Hercules DJ Controllers.

Montreal, Canada Area

Developed a company-wide communications strategy that helped find prospects, engage leads, drive conversions and maintain a satisfied client base. Defined brand positioning, editorial tone and creative campaigns for multiple channels. Actively managed a content calendar to support strategy, objectives and tactics. Monitored industry news and lead discussions with internal subject matter experts to gather raw content ideas. Evolved complex technical language into compelling business copy for product collateral, presentations, case studies, website, blog posts, social media, videos and press releases. Played a major role in developing SEO strategy and SEM campaigns: maintained keyword lists, metatags and descriptions, display ads, backlinking, more. Ensured SEO best practices were being applied across the web. Monitored and analyzed ROI on communication tactics and website performance, adjusted as needed in a constant drive for results.

Montreal, Canada Area

Managing a team of three, we planned the content and communications for Mega Bloks across all digital channels. I was responsible for the digital communication strategy, content planning, publishing, analytics and paid media for all social media channels and official websites.We communicated daily with sophisticated toy collectors, mothers of pre-schoolers, and boys & girls of all ages. We planned and launched videos, visual content, games, contests, fan polls, and more across multiple social media channels and websites. I managed the schedules and content for regular blog posts and newsletters using internal and third-party resources.I always kept an eye on digital analytics and campaign results, as it was my duty to advise company stakeholders of the wins and losses across all digital platforms regularly.

Montreal, Canada Area

As the sole voice of all social media channels, the company blog and other online portals, I was responsible for communicating with fans of all product lines in the Mega Bloks family. In the same day I communicated with sophisticated toy collectors, mothers of pre-schoolers, and boys and girls of all ages. I planned, created and published daily content including contests, videos, and more. I always had an eye on analytics, as it was my duty to advise company stakeholders of the wins and losses in any given time period.I wrote blog posts and newsletters, managed mailing lists and message boards, and determined the brand's tone of voice and visual identity to online communities across multiple channels.

Vancouver, Canada Area

As the overseer of day-to-day business for most of Watershed's clientele, I am expected to be well-organized and a problem-solver. I am the primary contact point between strategy, client, creative and production. It's my job to help keep all teams on-time, on-budget and on-brand.I have overseen strategic and creative development for countless marketing, branding and online projects for prominent West Coast companies including Island Savings, Encorp Pacific, Fountain Tire and De Dutch Restaurants. I have overseen the planning for numerous types of projects. Examples include marketing planning and brand strategy; logo and identity development; traditional media design and planning; point-of-sale design and production; social media strategy, design and implementation; website design and development; and corporate sales and presentation materials.

Day-to-day business contact between clients, creative and production. Managing projects from start to finish through the agency ensuring that projects run smoothly.Promoted from Intern to Account Executive to Account Supervisor within 3 years.

Diploma With Honours, Marketing Communications

Bachelor’S Degree, English Language And Literature, General