Commercial Officer
CurrentFor the last years I have in close collaboration with Business Sweden coordinating the platform Team Sweden in Colombia, a network of government authorities, agencies and companies to promote and increase Swedish exports to Colombia. In Colombia, we are using the demand-driven promotional program High Potential Opportunities (HPO). The program has played a crucial role in generating new business opportunities by coordinated public support efforts, this to increase the chances to close HPO business deals. Swedish companies have been very successful in using this promotional program and have during the last four years closed business deals worth several billion SEK in Colombia.I have been promoting Swedish concepts and solutions in Colombia in many sectors, for example: creative industries (video game industry), infrastructure (airports and road safety), mining industry and smart cities (public transport, renewable energy, smart mobility and waste management).I have in several occasions at high-level meetings, in expert panels as well in national media had the opportunity to talk about the Swedish concept of innovation (triple helix) and sustainibility, and its importance for the Swedish development, our industry, export and economic growth. I want to encourage the Colombian public, private and academic sector to join forces with us, to innovate for a sustainable future.I am managing the Swedish corporate social responsibility network in Colombia, doing business in a sustainable way is an important part how I promote Sweden in Colombia. Together with Swedish companies, Business Sweden and the Embassy we signed an anticorruption pact with the Colombian government in 2015. Preparation of the Embassy yearly export promotion strategy (incl. budget planning, executing, monitoring, controlling, and closing of projects) and management of high-level incoming and outgoing government and business delegations in Colombia and Sweden is also part of my job.
