I am a Volvo Cars VP of Business Development and Community Engagement at Gothenburg Mobilisation, a strategic initiative by Volvo Cars that aims to create and implement new business models and solutions that support the green transformation of cities and the mobility needs of people and businesses. With over 30 years of global management experience in the highly competitive automotive industry, I have a proven track record of delivering results and driving innovation in marketing, sales, and business transformation.I am also a board director for several organizations across different sectors, where I leverage my expertise and network to foster collaboration and growth. Additionally, I am a co-founder of Nord C Yachts, a start-up company that offers sustainable and luxurious yachting experiences. I am passionate about entrepreneurship, purpose-based leadership, and environmental sustainability, and I constantly seek new opportunities and challenges that align with my values and goals. I hold a Master of Science in Business and Economics from the University of Gothenburg and a certificate in Entrepreneurship Development from MIT Sloan Executive Education.