Marketing Executive (Games)
Current🎮 Spearheaded user acquisition & development strategies and growth plans for mobile apps and games.🎮 Analyzed data using tools such as Data.ai, Sensor Tower, App Tweak, and App Brain to make informed marketing decisions.🎮 Managed publishing and store management for app listings on Huawei App Gallery, iOS App Store, Google Play Store, Xiaomi GetApps, and Amazon App Store.🎮 Implemented ASO techniques to drive app and game acquisition growth through optimized app store listings.🎮 Improved app and game creatives and conversion rates across all acquisition channels.🎮 Set up and utilized monetization networks, including Google AdMob, Meta, AppLovin, LiftOff, IronSource, Unity Ads, and Pangle, to maximize revenue opportunities.🎮 Implemented in-app purchase strategies for better in-purchasing results.🎮 Led user acquisition campaigns across Google Ads and Meta.🎮 Led a team for game development, incorporating multiple trending and unique features.