Thai-Ha Pham Email & Phone Number

Hanoi, Vn

Hanoi, Hanoi, Vietnam

We are Aurora – a boutique consultant agency in Vietnam with an agile, lean and innovative model. Aurora is a gathering spot of talented people who always keep burning passions for works and curiosities to explore the world. We attempt to strive for the best solutions and long-term results.Turning ambitious brands into market leaders is our mission. We believe that, in the competitive, noisy and unstable world; only those brands with the courage to see things in different ways can create the astonishing light for a brighter future.

Hanoi

Not only in charge of all marketing aspect for VinFast Automotive but also support & consult for VinFast Escooter marketing activities. 1. Brand Guidelines, Brand & Marketing Standards2. Marketing Strategy & Planning3. Creative & Communication4. Control Implementation & Quality of Marketing activities5. In collaboration with Sales team for Trade MarketingDirect report to VinFast CEO.Some highlight projects: - Re-branding Project for VinFast, including: Marketing & Communication Strategy, Brand Visual Identity, Store Concept, Brand TVC, Product Photo Set & Brochure. Implement new Store Concept for 40 stores within 3 months. - "Cảm ơn đã tin yêu" Campaign - "Đổi cũ lấy mới" Campaign - "An tâm trọn vẹn" Campaign - Trade Marketing Campaign: 4 triệu rinh xe hàng hiệu (Fadil), 8 triệu mỗi tháng sở hữu xe sang (Lux), Siêu ưu đãi tháng 5, Trước bạ 0 đồng, Tin yêu Lan toả- VinFast President Campaign (Planning only)Awarded with the title of ‘Excellent Staff/ Exellent Leader’ for 6 consecutive years (From 2014 to 2019; 2019 award at Vingroup Corporate-Level).

In charge of all marketing aspect for 79 shopping malls at 43 provinces and cities, Landmark 81 SkyView Observatory, Vincom Ice Rink under Vincom Retail’s brand (Update 31st Dec, 2019): 1. Brand Guideline, Brand & Marketing Standards, Marketing Management Procedure2. Marketing Strategy & Planning3. Creative & Communication4. Control Implementation & Quality of Marketing activities (Decor, POSM, Trade Marketing, Event & Activitation)5. In collaboration with Leasing team for Marketing Leasing6. Corporate Marketing with tenants & retailers’ brandsDirect report to Vincom Retail CEO.Some highlight projects: - Develop "Vietnam's Heart - Vietnam's Pride" to become not only a Marketing & Communication Strategy but also a Service Strategy for Vincom brand. As a leader of this project, I work closely with HR team, Training team, Operation team and Sales team to develop service standards and how to apply it not only to Vincom Staffs but also Tenants Staffs. - Grand Opening for Vincom malls. Vincom Center Landmark 81 (Jul, 2018) - Top 1 Event Campaign, Top 2 Social Campaign by BuzzMetric. Lately, Vincom Center Landmark 81 won "Best Retail Development Awards" at the Asia Pacific Property Awards 2019 in Bangkok and "Best Retail Development Awards" at the Internatioinal Property Awards 2019 in London. - Vincom Christmas 2017, 2018, 2019 Campaign: The Land of Christmas (2017: 25% foofall & 30% revenue growth) - Vincom Black Friday 2017, 2018, 2019 Campaign (2017: 163% revenue growth) - Vincom Mid-Autumn Festival 2018 & 2019 Campaign: The Story of Tit & Mit (2018: 22% footfall & 25% revenue growth, 2019: ) - Vincom Summer 2018, 2019 Campaign (2018: Top 2 Social Campaign by BuzzMetric; 2019: )- Vincom Lunar New Year 2018, 2019 Campaign (2018: 15% footfall & 36% revenue growth)

In charge of planning & communication for Vingroup’s retail brand such as: Vincom Retail, VinMart, VinMart+, VinPro, VinDS... At the same time, in charge of Trade Marketing for Vincom, VinMart, VinPro. Some highlight project: Vincom Summer Sale (01.07 – 09.07): 22% revenue growth

Vietnam

In charge of all general marketing aspects for Vincom Brands (operation & up-coming projects) including: Strategic Planning, Communication, Event/Décor/Trade Promotion, Signage & Wayfinding. Handle at the same time 32 shopping malls marketing activities (updated April, 2017).Direct report to Vincom Retail CEO.Some highlight projects: • Tet Ket Noi: 20% footfall & 28,3% revenue growth• Danh Thuc Xuc Cam Phai Dep: 18% footfall & 23% revenue growth• Brand Communication Ideas for Vincom: Mon Qua Cuoc SongAwarded with the title of ‘Excellent Staff’ for 3 consecutive years

Vietnam

Have responsibility to connect marketing & communication plan of all retail brands under Vingroup Corporation, including: Vincom, VinMart, VinPro, VinDS, Index Living Mall, Vingroup Card/ VinID. Manage digital activities including Content strategy & development, Media booking, PR… for retail brands (over 30 Fan pages).Interestingly, I also had a chance to work on wayfinding strategy for Royal City and had learnt a lot from international consultants. Direct report to Vingroup Vice-Chairwoman.Some highlight projects: • Dai Hy Xuan 2017: By far the biggest Loyalty Campaign in Vietnam. 540 millions reach; 4,6 millions engagement. Top 10 event campaigns for Q1/2017.• Christmas Campaign (Giang Sinh The Gioi), Moon Festival Campaign (Ket Noi Se Chia)• Wayfinding Strategy for Vincom Mega Mall Royal City

For nearly 3 consecutive years, I worked as the key person who is in charge of planning for Vincom marketing activities. Therefore, I gained my experience in marketing strategy & planning. Learning from real experience, I developed good ability to control things happened.Direct report to Vingroup Vice-Chairwoman.

Master'S Degree, Marketing/Marketing Management, General, Distinction

Activities and Societies: Big Clear Out (supporting charities and helping to reduce waste sent to landfill)

Bachelor'S Degree, External Economics, Merit