Thaís Camargo Email & Phone Number

Porto Alegre, Rs, Br

Porto Alegre, Rio Grande Do Sul, Brazil

Brasil

Lead generation strategy; content plan and copywrite for webinars, blog and social media; creation of campaigns to launch new products; email marketing strategy such as newsletter, onboarding, trial period, sales workflow; creating landing pages; training marketing teams to increase demand generation. More than 10 clients have already been served in various segments and sizes such as Education, Digital Signage, Government. Main results:- 15% increased in leads from online events for a national start up in the Digital Signage segment;- More than 20 presentations given to Marketing, Sales, CS, HR and Growth teams

Belo Horizonte, Minas Gerais, Brazil

Lead the marketing strategy and demand funnel goaling new leads; manage the high performance team; collaborate with Sales and Customer Success teams; show marketing results in high level to the direct board.

Belo Horizonte, Minas Gerais, Brazil

Manage and lead the marketing strategies.

Vancouver, British Columbia, Canada

Planning and execution of the quarterly marketing calendar; construction, distribution and analysis of the monthly newsletter for leads and customer base; launch of new products and features according to the product team's roadmap; adaptation of global campaigns for the Brazilian market, production of customer stories and content for the blog; dissemination of online events; brand activation at face-to-face events. Main results: - Increased 10% newsletter open rate (from 20% to 30%) in 60 days- Increased 5% newsletter clickthrough rate at the same period.

Belo Horizonte E Região, Brasil

Planning and execution of the marketing strategy; management of a team of 4 people (performance, content, design, social media) + partner agencies (PR, prospecting); budget management; support for SEO, paid traffic and content strategies; approval all team deliveries; definition and monitoring of OKRs; follow-up of feedback and PDI meetings; HR support in actions to strengthen the brand; organization and hosting of online events; monitoring of the team's main indicators (visitors, MQL, SQL, CAC, ROI, etc.), reporting results directly to the Commercial Board. Main results:- 30% increased in the conversion rate of the new website after 90 days of launch;- +95% approval with the company's new brand, according to a survey carried out among the main customers;- Co-participation in the project to improve the onboarding process that increased the NPS rate by 25% in one quarter.

Belo Horizonte, Minas Gerais

Planning and execution of the marketing strategy; management of a team of 2 people (content, design) + outsourced agency (paid traffic); monitoring of the budget with the board; brand activation and lead acquisition at face-to-face events; creation and execution of webinar calendar; briefing and writing for blog content; approval of content for social networks Main results:- 20% MQL increased from events;- 10% growth in website conversion rate

Uberaba E Região, Brasil

Creation of advertising campaigns; offline and online media planning; creation of advertising texts for the most diverse channels such as TV, radio, magazines and social media. Main results:- Sale of 70% of the units at the launch of the Villa Nova condominium to Construtora Carthago;- 15% savings on Carthago client's media negotiations;- Schedules 100% occupied, for 3 consecutive months, in the "Laser Day" campaign for the client Sthetic Clinic;- Growth of 80% in Bonsallito's social networks.

Uberaba, Minas Gerais, Brasil

Planning and execution of the marketing and sales strategy; budget management; partner management (copywritter, designer, video maker, programmer) and stakeholders (communication vehicles, graphics); generation of new businesses and partnerships. Main results:- Revenue quintupled in the 2 years of my management - from R$20k to R$100k MMR- The number of atendees increased from 70 to 120 per week- The mix of products offered has tripled - from 10 to 30 available treatments- The number of employees increased by 60%

Agile Coach Post Graduation, It Projects

Digital Marketing Post Graduation, Marketing

Bachelor’S Degree In Social Communication, With Emphasis In Advertising, Humanities