Lead generation strategy; content plan and copywrite for webinars, blog and social media; creation of campaigns to launch new products; email marketing strategy such as newsletter, onboarding, trial period, sales workflow; creating landing pages; training marketing teams to increase demand generation. More than 10 clients have already been served in various segments and sizes such as Education, Digital Signage, Government. Main results:- 15% increased in leads from online events for a national start up in the Digital Signage segment;- More than 20 presentations given to Marketing, Sales, CS, HR and Growth teams

Lead the marketing strategy and demand funnel goaling new leads; manage the high performance team; collaborate with Sales and Customer Success teams; show marketing results in high level to the direct board.

Manage and lead the marketing strategies.

Planning and execution of the quarterly marketing calendar; construction, distribution and analysis of the monthly newsletter for leads and customer base; launch of new products and features according to the product team's roadmap; adaptation of global campaigns for the Brazilian market, production of customer stories and content for the blog; dissemination of online events; brand activation at face-to-face events. Main results: - Increased 10% newsletter open rate (from 20% to 30%) in 60 days- Increased 5% newsletter clickthrough rate at the same period.

Planning and execution of the marketing strategy; management of a team of 4 people (performance, content, design, social media) + partner agencies (PR, prospecting); budget management; support for SEO, paid traffic and content strategies; approval all team deliveries; definition and monitoring of OKRs; follow-up of feedback and PDI meetings; HR support in actions to strengthen the brand; organization and hosting of online events; monitoring of the team's main indicators (visitors, MQL, SQL, CAC, ROI, etc.), reporting results directly to the Commercial Board. Main results:- 30% increased in the conversion rate of the new website after 90 days of launch;- +95% approval with the company's new brand, according to a survey carried out among the main customers;- Co-participation in the project to improve the onboarding process that increased the NPS rate by 25% in one quarter.

Planning and execution of the marketing strategy; management of a team of 2 people (content, design) + outsourced agency (paid traffic); monitoring of the budget with the board; brand activation and lead acquisition at face-to-face events; creation and execution of webinar calendar; briefing and writing for blog content; approval of content for social networks Main results:- 20% MQL increased from events;- 10% growth in website conversion rate

Creation of advertising campaigns; offline and online media planning; creation of advertising texts for the most diverse channels such as TV, radio, magazines and social media. Main results:- Sale of 70% of the units at the launch of the Villa Nova condominium to Construtora Carthago;- 15% savings on Carthago client's media negotiations;- Schedules 100% occupied, for 3 consecutive months, in the "Laser Day" campaign for the client Sthetic Clinic;- Growth of 80% in Bonsallito's social networks.

Planning and execution of the marketing and sales strategy; budget management; partner management (copywritter, designer, video maker, programmer) and stakeholders (communication vehicles, graphics); generation of new businesses and partnerships. Main results:- Revenue quintupled in the 2 years of my management - from R$20k to R$100k MMR- The number of atendees increased from 70 to 120 per week- The mix of products offered has tripled - from 10 to 30 available treatments- The number of employees increased by 60%