Thais Coelho Aquino Email & Phone Number

Canadá

Jobber is a SaaS business management platform for small home service businesses.- Conduct research to identify new paid media channels with the potential for scalable and cost-effective customer acquisition.- Develop testing frameworks and conduct A/B testing to evaluate different variables, measure key performance indicators (KPIs) and gather actionable insights.- Plan, monitor, measure, and report on campaign performance and budget allocation, conducting analysis to refine strategies and optimize results.- Utilize data analysis to assess the effectiveness of media buying strategies, focusing on key performance indicators such as Customer Lifetime Value (LTV), Monthly Recurring Revenue (MRR), Customer Acquisition Cost (CAC), and Average Selling Price (ASP).- Execute campaigns across a diverse range of platforms, including Reddit, TikTok, Lead Generation, Taboola, Criteo, Amazon DSP, App DSP, Connected TV and Podcast.

São Paulo, São Paulo

Itaú Unibanco is the Largest Banking institution in Brazil and Latin America.As a Digital Growth Manager, I was responsible for:- Led the Acquisition Strategy of new customers for the Checking Account product, utilizing Growth and Performance Media Strategies to drive impactful results. - Oversaw Strategic and Tactical Media planning, ensuring alignment with business objectives and optimizing campaign performance. - Conducted comprehensive Market Studies and Data Analysis to inform decision-making and drive strategic initiatives.- Conceptualized and managed a project for Google Ads in collaboration with the Data team, resulting in +40% increase in client qualification for the bank. This project was a benchmark for other paid media operations across the marketing team.- Managed campaigns on APP DSPs, Google Ads, Facebook Ad and Programmatic Advertising.- Managed a team of 3 individuals, focusing on nurturing their personal and professional development.

São Paulo E Região, Brasil

- Conducted strategic planning, negotiation, and execution of digital media initiatives with a keen focus on performance and ROI optimization.- Optimized and managed client paid advertising campaigns across multiple platforms, including Google Search and Display, Facebook, Instagram - Managed key client relationships, including Microsoft, Accor Hotels, Cielo, Adidas, and Reebok, ensuring successful campaign delivery and alignment with client objectives.- Oversaw the management of the media team consisting of 10 individuals.

São Paulo

Team management (3 people), elaboration, negotiation and execution of Online and Offline media strategies. Clients: Heineken; Kimberly-Clark; Sanofi and Grupo Alliar (labs).

São Paulo

Media Supervisor: apr/2014 – apr/2016Media Coordinator: mar/2012 – nov/2013Responsible for media planning (online &offline) of Abbott, Monsanto, Sony Mobile, Philadelphia, Clight, Locaweb, L’Óreal, Pepsico, Disney, Google, Johnson’s, Santander, Webmotors, Castrol and Syngenta.Team management. Elaboration, negotiation and execution of Online & Offline media strategies, including Open Tv, Paytv, Programmatic Media, Display Media, Content Projects, Facebook Ads and Google Adwords.Working with studies of target behavior, market, audience and competition for both TV and Digital. Monitoring results and presenting them to clients.

São Paulo E Região, Brasil

Responsible for Digital Media campaigns of the brands Sony and Faber Castell.Strategical and Tactical Media plannings. Monitoring and analysis of campaign results.

São Paulo E Região, Brasil

Clients: Nokia, Vivo, Land Rover, Danoneand Xerox.Campaign implementation, Monitoring and analysis of campaign results; optimizations; reports.

Post Graduation - Specialization, Big Data & Marketing

Bachelor In Advertising & Marketing