With over a decade of dedicated experience in the digital media landscape, I have a robust background in Demand Generation and Paid Media. Specializing in Lead Campaigns, Conversion Optimization, and App-driven strategies, I excel in optimizing key performance metrics such as CPA, CPL, ROAS, and Appinstall. Proficient across various industry-leading platforms, such as Google Ads, Google Analytics, Facebook Ads Manager, DV360, Google Campaign Manager, Linkedin Ads, Tiktok Ads, Twitter Ads, Adjust, and Appsflyer.My professional journey encompasses 5+ years of driving tangible business results within marketing departments, coupled with 7+ years of agency experience serving esteemed global brands in Finance, CPG, and Technology sectors. This diverse background has equipped me with a comprehensive understanding of industry nuances and a proven track record of delivering impactful campaigns that resonate with target results.I thrive on challenges and am passionate about leveraging technology and data to drive business objectives. With a keen eye for detail and a strategic mindset, I am dedicated to leveraging media and technology to achieve business objectives and drive sustainable growth. I am eager to connect and explore potential partnerships that could lead to transformative collaborations in the dynamic realm of digital media.
Listed skills include Digital Marketing, Digital Strategy, Strategic Planning, Microsoft Office, and 26 others.