• Account management for enterprise Beauty, Sports & Tech retailers, piloting projects focused on profitability and demand generation;• Creation of forward-thinking, data-driven analyses and consultative recommendations that align with customer goals;• Quantify high-impact opportunities to customers;• Act as a liaison with customers regarding product launches and advertising opportunities;• Cross-functional project management with internal and external stakeholders to ensure workflows and projects are completed on time to a high standard;• Interface with Sales, Products, Technology, Insights and Finance teams.

• Account management for SMB clients (brands, agencies, affiliates, arbitrageurs, e-commerces);• Drive advertiser success by onboarding, educating and consulting;• Provide client support on product adoption, performance and tagging;• Identify upsell opportunities and provide strategic recommendations for native advertising campaigns;• Campaign optimization and troubleshooting;• Market analysis and insight generation for existing clients and prospects;• Interface with Product and Sales teams.

• Account management for top publishers, advertising agencies and ad networks (Clients: Google, TV Globo, Editora Globo, Globo.com, Globosat, ESPN, SBT, Viacom, Yahoo!, Denstu Group, IPG Group, etc) building relationship with c-level executives;• Client support on methodology, audience measurement, metrics, data inquires and tagging (web/app/video); • Insight generation and best practices on current digital ecosystem and trends;• Responsible to conduct advanced trainings of digital audience, digital planning and measurement;• Identify upsell opportunities based on client’s needs;• Interface with Product, Sales and Finance teams.

As a member of the IAB Committee, I participated in industry discussions about video advertising standards, best practices and trends. I held this position during my tenure at Comscore.

• Optimization of On-Air campaigns, maximizing the impact of promotions through the use of Media Metrics on GRiP It! EMS;• Monitoring of weekly, monthly, and quarterly planning for promotional strategy aligned with network priorities for Discovery Home & Health and TLC;• Interface with On-Air, Media Ops, Marketing, Programming, Traffic and Research & Insights teams

• Development of innovative & strategic multiplatform special projects and media kits for Grupo Folha (Folha de S.Paulo, Agora, sãopaulo magazine, Serafina magazine and Folha Digital);• Audience analysis utilizing Ipsos Marplan EGM (Tom Micro and Sisem), Kantar Ibope TGI (Target Group Index), Comscore, Adobe Analytics, Google Analytics and Navegg;• Advertising and Media reports;• Development of custom presentations, videos and e-mail marketings for clients and advertising agencies;• Interface with Marketing, Sales and Editorial teams to brainstorm, pitch and execute customized ad integrations.

• Development of communication materials;• Responsible for the communication strategy & implementation of the On-boarding,In-boarding, Outstanding Yahoo! Employee Award and Quality of Life projects in the Latin America offices;• Regional point of contact for global projects with close relationship with international HR & Communications teams from Sunnyvalle-CA and Miami-FL.

• Digital project planning and reporting;• Management of search engine marketing campaigns (Google Ads).

• Marketing strategy planning and execution for AnaMaria, Viva!Mais, Tititi, Minha Novela, Sou Mais Eu! and Máxima magazine (online & offline);• Audience analysis (Marplan – SisEM, Google Analytics);• Market share and competitor analysis;• Briefing development / alignment with advertising agencies;• Participation in the process of marketing, advertising, merchandising, trade marketing, e-commerce and endomarketing.

• Development of communication materials

2-year exchange in the USA (South Kingstown-RI, Boston-MA and Los Angeles-CA).While working as an Au Pair, I studied Business Communication at Harvard University Extension School and Digital Marketing at UCLA Extension School.