Thais L. Email & Phone Number

São Paulo, Brasil

• Account management for enterprise Beauty, Sports & Tech retailers, piloting projects focused on profitability and demand generation;
• Creation of forward-thinking, data-driven analyses and consultative recommendations that align with customer goals;
• Quantify high-impact opportunities to customers;
• Act as a liaison with customers regarding product launches and advertising opportunities;
• Cross-functional project management with internal and external stakeholders to ensure workflows and projects are completed on time to a high standard;
• Interface with Sales, Products, Technology, Insights and Finance teams.

• Account management for SMB clients (brands, agencies, affiliates, arbitrageurs, e-commerces);
• Drive advertiser success by onboarding, educating and consulting;
• Provide client support on product adoption, performance and tagging;
• Identify upsell opportunities and provide strategic recommendations for native advertising campaigns;
• Campaign optimization and troubleshooting;
• Market analysis and insight generation for existing clients and prospects;

São Paulo E Região, Brasil

• Account management for top publishers, advertising agencies and ad networks (Clients: Google, TV Globo, Editora Globo, Globo.com, Globosat, ESPN, SBT, Viacom, Yahoo!, Denstu Group, IPG Group, etc) building relationship.
• Client support on methodology, audience measurement, metrics, data inquires and tagging (web/app/video);
• Insight generation and best practices on current digital ecosystem and trends;
• Responsible to conduct advanced trainings of digital audience, digital planning and measurement;
• Identify upsell opportunities based on client’s needs;
• Interface with Product, Sales and Finance teams.

São Paulo

As a member of the IAB Committee, I participated in industry discussions about video advertising standards, best practices and trends. I held this position during my tenure at Comscore.

São Paulo Area, Brazil

• Optimization of On-Air campaigns, maximizing the impact of promotions through the use of Media Metrics on GRiP It! EMS;
• Monitoring of weekly, monthly, and quarterly planning for promotional strategy aligned with network priorities for Discovery Home & Health and TLC;
• Interface with On-Air, Media Ops, Marketing, Programming, Traffic and Research & Insights teams

São Paulo Area, Brazil

• Development of innovative & strategic multiplatform special projects and media kits for Grupo Folha (Folha de S.Paulo, Agora, sãopaulo magazine, Serafina magazine and Folha Digital);
• Audience analysis utilizing Ipsos Marplan EGM (Tom Micro and Sisem), Kantar Ibope TGI (Target Group Index), Comscore, Adobe Analytics, Google Analytics and Navegg;
• Advertising and Media reports;
• Development of custom presentations, videos and e-mail marketings for clients and advertising agencies;
• Interface with Marketing, Sales and Editorial teams to brainstorm, pitch and execute customized ad integrations.

São Paulo Area, Brazil

• Development of communication materials;
• Responsible for the communication strategy & implementation of the On-boarding,In-boarding, Outstanding Yahoo! Employee Award and Quality of Life projects in the Latin America offices;
• Regional point of contact for global projects with close relationship with international HR & Communications teams from Sunnyvalle-CA and Miami-FL.

São Paulo Area, Brazil

• Digital project planning and reporting;
• Management of search engine marketing campaigns (Google Ads).

São Paulo Area, Brazil

• Marketing strategy planning and execution for AnaMaria, Viva!Mais, Tititi, Minha Novela, Sou Mais Eu! and Máxima magazine (online & offline);
• Audience analysis (Marplan – SisEM, Google Analytics);
• Market share and competitor analysis;
• Briefing development / alignment with advertising agencies;
• Participation in the process of marketing, advertising, merchandising, trade marketing, e-commerce and endomarketing.

São Paulo Area, Brazil

• Development of communication materials

United States

2-year exchange in the USA (South Kingstown-RI, Boston-MA and Los Angeles-CA).While working as an Au Pair, I studied Business Communication at Harvard University Extension School and Digital Marketing at UCLA Extension School.

Post-Graduation, Communications Market Research

Field of study: Media Research / Media convergence / Second-screen / Multi-screen media consumption Thesis topic: Multi-Screen Media.

Graduation, Marketing

Extension, Business Communication

Extension, Digital Marketing