As Communications Manager at Outward Bound Canada (OBC), I'm committed to promoting diversity, equity and inclusion, ensuring effective communications in line with our mission, and fostering inclusive growth in our community to help OBC develop youth into socially competent, environmentally conscious leaders.I led the redesign of the OBC website, planning the information architecture, gathering input from cross-functional teams, and rewriting all content to ensure it was on-brand and user-friendly. I managed the project in collaboration with a web designer, overseeing the timeline and ensuring a smooth, strategic launch in May 2024.As the main point of contact for communications support, I provide strategic direction and lead communications projects across all teams to ensure consistency and effectiveness. I also:- Lead the development and implementation of communications strategies to support OBC's goals ensuring a brand narrative that aligns with the organization’s vision, mission and values.- Oversee the integrated content calendar coordinating the creation, review and timely delivery of various content such as annual reports, newsletters, email marketing and press releases to ensure a high standard of quality and alignment with the brand.- Build and maintain relationships with the media. Manage media outreach and requests to promote positive engagement and visibility of the OBC brand on various platforms.- Manage the communications budget to ensure spending is aligned with the organization’s financial objectives.- Monitor and evaluate the effectiveness of communications campaigns by compiling metrics and insights, sharing results with internal stakeholders and using the data to refine strategies for continuous improvement.- Work with external consultants, agencies and stakeholders to manage communications projects to ensure they align with organizational goals and foster partnerships that advance OBC’s mission.

- Responsible for planning, developing and implementing the company's content strategy for North America.- Created marketing content such as articles, white papers, blogs, press releases, email marketing messages, case studies, survey reports, and web copy.- Worked with Sales, Data Services and Customer Success teams to determine goals and appropriate content to reach specific prospects.- Kept up-to-date with the latest industry developments, challenges and customer stories to develop creative content ideas.- Edited team-created content, conceptualized projects, and oversaw development and editing prior to publication.- Created and maintained an editorial calendar and continuously measured and improved content performance using website and social media analytics tools.- Worked closely with data analysts to develop effective data storytelling that appropriately and creatively presented Eco-Counter's key benefits.

- Created and evaluated campaign briefs, issues notes and key messages to positively position Ecojustice's strategic priorities in the court of public opinion.- Wrote and distributed press releases and statements.- Wrote copy for numerous assets and channels such as the website, email marketing, media relations, etc. - Crafted timely opinion pieces and got them placed in news outlets.- Maintained clear communications with clients, partners and allies and coordinated with them to align messages, negotiate strategies and joint actions, or provide tactical advice.- Prepared spokespeople for media appearances and providing feedback on their performance.- Assessed risks and opportunities to identify where and when strategic communications initiatives could impact results. - Monitored media and took advantage of potential news hooks and opportunities to advance Ecojustice's work.

Health Quality BC advises the Ministry of Health on quality of care and patient safety issues, and supports initiatives that encourage collaboration and coordination from health system stakeholders throughout British Columbia. One of those initiatives, which I supported, was the Patient Voices Network (PVN), a community of patients, families and caregivers working with health care partners to improve BC’s health care system. Some of my activities:• Deliver and implement PVN’s annual communications plan, which encompasses social media content and advertising, SEO strategy, website updates, blogging, creating new marketing materials and campaigns, newsletters, and event promotion.• Manage the community of over 1,300+ volunteers and 44 health care partners, having partnered with them on 35 storytelling projects• Develop website content and manage updatesSome results:• Designed and implemented the initial communications plan for the Network, which included the new website content and launching Twitter and Facebook profiles• Wrote copy and worked with designers to create 25+ digital and print publications, including brochures, reports and guides• Sent over 50 bi-weekly newsletters to an audience of 1,400+ stakeholders, with average open and click rates of 45% and 12%

Viajadora is a travel and lifestyle blog for Portuguese-speaking audiences, focused on travel tips, motherhood and the immigration experience in Canada. I created it in 2013 and am one of the co-authors, along with a childhood friend who is a communications professional too.Some of the results:• Wrote over 200 blog posts about travel destinations, life in Canada and motherhood, with an average of 100 likes and ten comments per post• Designed SEO strategy that resulted in dozens of pages on the first page of Google search, with a total of 950,000+ pageviews and 548,000+ users (in April 2019)• Facebook and Instagram strategies, with 25,000+ followers• Affiliate and content marketing partnerships with six companies in tourism, travel gear, international education, and visa and immigration services

Immigration company offering a full range of visa and immigration services to individuals, families and businesses. I was responsible for the communications strategy to reach current and prospective clients. Part-time work while pursuing post-graduation.Some results and activities:• Monitored and evaluated trends in travel and immigration and liaised with clients to understand their needs and create content accordingly• Established user personas, evaluated frequent questions and created answer templates to streamline processes• Wrote copy and worked with designers to create 20 digital materials, including ebooks, tutorials, and blog posts

Content marketing & public relations agency I founded with two partners, where I was responsible for designing and supervising the deployment of communications strategies for clients. I quit the partnership in friendly terms in 2014 to immigrate to Canada.Some activities and results:• Designed and managed communications, content marketing and public relations strategies for three companies in education and technology and 20 clinics and health care professionals, including nutritionists, neurologists and plastic surgeons• Monitored the clients’ reputation online, gathering, organizing and analyzing information to craft detailed monthly reports• Lead bi-weekly and monthly meetings with clients to report and review results, discuss business goals and plan the next steps• Successfully planned, organized and promoted events for the media and the general public in hospitals and medical clinics• Simplified complicated topics and narratives in technology and health care into easy-to-digest information for journalists and the public• Directed projects in collaboration with reporters, photographers, designers and freelance writers• Trained, mentored and guided staff into becoming strong writers and communications professionals• Demonstrated flexibility and openness to the opinions and contributions of everyone in the team, regardless of hierarchic position

Boutique public relations agency focused on clients in health care, nutrition, architecture and technology.Some results:• Successfully deployed communications strategies, creating press releases, media kits, website content and reports for clients.• Built professional relationships with reporters and other communications professionals, pitching stories, scheduling and overviewing interviews with clients and providing extra information as needed• Planned, organized and attended meetings and social functions with clients, media and the general public• Responsible for the public relations strategy for the IV International Congress of Clinical Nutrition and the III Brazilian Congress of Functional Sports Nutrition, which took place in Sao Paulo in 2008. It resulted in over 70 positive mentions in the Brazilian media

Brasif is one of the leading distributors of heavy machinery in the Brazilian market.As an intern during my undergrad in communications, I was responsible for the news clipping and administrative organization of the company's communications department.

I was one of the four students in my high school selected to become an apprentice at O Globo, the main newspaper in Brazil. The project's name was Reporter do Futuro ("Reporter of The Future"), and the goal was to prepare teenagers for careers in communications.The apprenticeship consisted of writing and photography lessons and mentorship by experienced journalists. Our news articles and photos were published in the newspaper during the project.