Thais Wright Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

• Launch It Starts Now positioning and the Free product with the Global Marketing team, resulting in an increase in credit cards, accounts and clients;
• Implementation of the Louder Together project on the SMusic global platform, for brand rejuvenation and repositioning in the music territory;
• Development non-financial strategy and communication for culture, gastronomy and music territories in collaboration with the Sponsorships team;
• Management brand communication efforts across the Mass and Premium (B2C) and Corporate (B2B) segments;
• Management partners Design Bridge & Partners (Branding), Kantar and Winnin (Insights), BETC-Havas (Advertising), Mynd8 (Influence), Streetwise (OOH), CAPS-Haus (Social Media) and TikTok (Media);
• Leadership of 1 professional.

São Paulo, Brasil

• Ambev, AB-Inbev
• Led major awareness communication efforts, including #BotaOZéPraJogo (The Zé Theory) campaign during the 2022 FIFA World Cup 2022 (ATH orders) and BBB23 (highest brand awareness in Zé's history);
• Directed promotional projects such as ZÉca CBS - Zeca Pagodinho Chief of Beer & Snacks; Lar Cremoso Lar; Boletos ZÉrados and CarnaZÉ and led co-marketing initiatives with Ambev brands (Ama, Beats, Beck's, Bohemia.
• Managed Key Selling Moments communication for New Year's Eve, Summer, Carnival, Mother's and Father's Day, São João, Zé's Birthday, Black Friday and Christmas;
• Launched D2C ecosystem products, including Vinho do Zé, Zé Compensa, Cashback do Zé and Zé Express;
• Managed partners Future Brand (Branding), Kantar, Opinion Box and Winnin (Insights), Gut (Advertising), All Set (Brandformance), InPress (PR) and Califórnia (Live Marketing);

São Paulo, Brasil

• Holding Clube
• Provided marketing services, creating for brand activations, branded content and co-marketing for sponsorship fundraising in custom projects;
• Managed the N1 Platform, including Camarote N1 in Rio (with Ambev, Eudora and iFood) and Réveillon N1 Itacaré (with L'Oréal, Tinder and Trident);
• Supported the Path Festival (with Eisenbahn, iFood and Senac SP);
• Led 1 professional.

São Paulo, Brasil

• Provided marketing services, creating for advertising, brand activations, events and sponsorships;
• Managed the projects Skol at São Paulo Street Carnival, Fusion at Lollapalooza, Perrier- Jouët Spring and Natura Musical Festival (FMCG); Ford at the Car Show (Automotive); Itaú Leia para uma Criança at the Book Fair.
• Led 3 professionals.

São Paulo, Brasil

• Provided marketing services, creating for advertising, brand activations, branding, design, events and sponsorships;
• Managed the projects launch of BBlend Brastemp and AdoCão Fair for Pedigree (Consumer Goods); Vogue Carnival Ball, launch of L'Occitane Brasil's national operations and Nivea Viva o Samba Festival (Fashion and Beauty).

São Paulo, Brasil

• Interpublic Group
• Provided marketing services, creating for advertising, brand activations, events and sponsorships;
• Supported the International Consortium for the Rio 2016 Olympics open ceremony;
• Managed the projects Natura Tododia launch, Garnier Fructis at Rock in Rio and Baby Johnson's promotion (Personal Care); 65 years of Bombril and the sponsorship of Sadia Judo at the London 2012 Olympics (FMCG).

São Paulo, Brasil

• Provided marketing services, creating for brand activations, promotions and sponsorships;
• Managed the projects Baby Johnson's promotion (Personal Care); Doritos at Rock in Rio and Batavo Winning Refrigerator promotion (FMCG); Samsung Game at the TV promotion (Technology).

Post Graduation - Extension, State, Society And Public Politics, 10

Bachelor - Incomplete, Visual Arts

Bachelor, Social Communications - Advertising, 8.3