Thaiya Waronja Email & Phone Number

Nairobi County, Kenya

Creating technical documentation, such as manuals, guides, and tutorials, to help Product Managers understand complex concepts, tools, and frameworks.Developing and delivering training programs to help PMs stay up-to-date with the latest technologies, software development methodologies, and best practices.Assessing the skills of PMs to identify areas where they need improvement, including providing individualized training and guidance to improve their skills and knowledge.

Nairobi County, Kenya

🏆 Achievements:Successfully launched, onboarding 400 affiliates and 20 businesses to the platform as of March 2024.Product Strategy & Vision: Define and execute a robust product roadmap aligned with Kuzaplus' mission, incorporating market research, competitor analysis, and user feedback to drive continuous innovation.Cross-functional Leadership: Collaborate closely with engineering, design, marketing, and sales teams to ensure seamless integration of product initiatives, fostering a culture of collaboration and excellence.User-Centric Design: Champion a user-first approach, leveraging data-driven insights and UX/UI best practices to enhance platform usability, engagement, and overall user satisfaction.Feature Development & Prioritization: Led the ideation, prioritization, and implementation of new features and enhancements, balancing short-term objectives with long-term strategic goals.Performance Optimization: Continuously monitor key performance metrics and user analytics to identify opportunities for optimization, iterating on features and functionalities to maximize platform performance and ROI.Market Analysis & Trends: Stay abreast of industry trends, emerging technologies, and the competitive landscape, translating insights into actionable strategies to maintain Kuzaplus' competitive edge and drive sustained growth.

Nairobi County, Kenya

Strategic Vision and Roadmap: Creating and implementing acomprehensive product vision and annual roadmap, aligning withTerra's goal of empowering African businesses with seamless digitalwallet services.Innovative Payment Solutions: Managing Tap2Pay integration withNFC/RFID/QR-enabled payments, significantly enhancing customerconvenience and transaction efficiency across various sectors.Cross-functional Team Leadership: Directing cross-functional teamsof 6 developers and QA engineers to deliver high-quality productupdates and innovations.Stakeholder and Customer Engagement: Bridging technical andnon-technical stakeholders, ensuring seamless user onboarding andtraining, and integrating customer feedback to improve productusability and satisfaction.

Conducted extensive market research and identified a gap in thethe market for a mobile point-of-sale app targeting small retailers. Developed an MVP for the app with basic features such asproduct listing, inventory management, and payment processing. Established a waiting list of 30 small retailers interested in usingthe app for their business needs. Worked closely with the development team to refine the MVPand prepare for future development stages. Conducted user testing and incorporated feedback into thethe product development process for future iterations.

Nairobi, Kenya

Qualify leads Contacting prospective and current clientsStaying up to date with new services/products and plansAssigning the appropriate services/products to clientsPresenting information to clientsParticipating in sales meetingsMaintaining customer info and recordsSetting up meetings for clients and executivesReporting to the business development management when required Actions

Nairobi, Kenya

Build, plan and implement the overall digital marketing strategyManage the strategyStay up to date with the latest technology and best practicesManage and oversee different digital marketing channelsMeasure ROI and KPIsPrepare and manage digital marketing budgetOversee all the company's social media accountsMeasure and manage online contentBuild and inbound marketing planAnticipate sales performance trends Research competition, investigate benchmarks and provide suggestions for improvement

Nairobi, Kenya

Worked closely with cross-functional teams including marketing,legal, and customer support to ensure compliance with industryregulations, as well as effective communication of productfeatures and benefits to users. Developed and launched a functional prototype of a mobilewallet app with a team of developers and designers, meeting theinitial product vision and requirements with 100+ downloads. Led the development of key product features such as securepayment processing, budgeting, spending tracking, individualsavings and group savings which increased conversions amongstpotential users. Established relationships with external partners and vendors,negotiating favorable terms of services and features to enhancethe product offering

Nairobi, Kenya

Build the media and digital department from the ground up. In charge of creating online content & managing all social media pages.Photography & Photo Editing

Kenya

Developed an MVP for an e-commerce marketplace platform withbasic features such as product listings, shopping cart, and checkout. Conducted market research and identified potential suppliers andcustomers for the platform. Worked closely with the development team to ensure timelydelivery of the MVP and incorporate of user feedback in theproduct development process. Created and executed a marketing plan that attracted bothsuppliers and customers to the platform. Successfully onboarded 10 suppliers and achieved 50 transactionson the platform within the first month of launch.

Thika, Kenya

Was in charge of marketing the companies products, recruiting farmers to join the companies as sellers. Also in charge of following up with farmers as well as buying produce from the farmers.

Repaired Smart Phones, Feature Phones, and Computers.