Disha Thakkar Email & Phone Number

India

🚀 Leading critical and most important launches for three Tier-1 and five Tier-2 in six months with ZERO spending. 🚩 Messaging and positioning: Responsible for clear messaging and positioning of the platform, solutions (Customer Experience, Employee Experience), modules (NLP, Product-led growth, Analytics)🚩 Go-to-market: Getting things done, firefighting at times and definitely burning nights!🚩 Sales enablement: Training Sales and SDR teams on Generative AI and product value proposition, helping them with crisp decks and updating collaterals based on feedback🚩 Driving demand-gen and ABM campaigns: Leading campaign execution - Banners, Landing Pages, eBooks, nurture emails, and social media for the “Customer Experience” campaign (https://yellow.ai/campaign/smartestbot/)🚩 Performance and Feedback: Continuously monitoring and measuring the performance of various launches and campaigns to report to the SVP - Marketing 🚩 Customer Marketing: Supporting customer marketing activities - case studies, video storytelling, testimonials🚩 Webinars and event support

🚀 Responsible for clear messaging and positioning through effective content and campaigns (Website content, blogs, whitepaper, factsheet, case studies, infographics, videos, press release) 🚩 Go-to-market: Strategy creation, implementation, KPIs, tracking the outcome 🚩 Content Marketing: Strategy, creation, promotion, analytics, organic traffic 🚩 Webinars: Created a standardized template and process to organize and execute internal webinars. Experience of handling TechWell webinars. 🚩 Events: Creating exciting abstracts and submitting topics to various events such as STARWEST, STARWEST, EuroStar, Atlassian Summit, Agile + DevOps and more. Experience of participating in these events and generating leads, brand awareness, and competitive analysis. 🚩 Sales and partner enablement through collaterals such as proposal presentations, product portfolio, Sales battlecard, competitive analysis, SWOT analysis, Use cases, User personas, Training videos🚩 Communication and collaboration with customers, partners, and outsourcing vendors. Sales, Product Support team, Customer Success, Engineering team, giving weekly status reports to CEO and Head – Marketing🚩 Create case studies, video testimonials, quotes, reviews, partner marketing campaigns, and training partners. 🚩 Managing collaboration with Eridium (3rd party company to create SEO and backlinking), G2, and Gartner Peer Insights for reviews, content freelancers, design freelancers, and video-making companies

Ahmedabad Area, India

Ahmedabad Area, India

Coordinating projects and pre-sales activities, working as a liaison between Business Development and Executing Team.Role – Prepare sales pitch on technical solution - Analyzing and designing of complex solutions for clients in domains – Retail, Travel and Hospitality, BFSI, Event Management, e-commerce and many othersRole – Understanding requirement and preparing proposal - Information gathering & requirement analysis, Converting business requirement into functional requirement, - Involve at various stage of SDLC to assist the development, QA teams and client. * Estimation for projects in coordination with Execution Team * Respond to RFP/RFI * Creating Wireframes

Ahmedabad Area, India

Mumbai Area, India

Globally implemented version upgrade from Murex 2.11 to 3.1 project - Active part of team involved in the version upgrade project for ICICI's critical treasury application - Murex.Business analyst in Murex 3.1 ( Front to Back Treasury Application ) in modules such as Murex Limit Controller (MLC), Value at Risk (VaR), Market DataMurex Limit Controller: Has hands on experience in configuring risksalong with running reset and LRB reports Murex Limits Controller (MLC)Value at Risk: Has hands on experience in configuring Murex Value at RiskMarket Data Connectivity: Has done connectivity between Murex and Market Data connectivity (Reuters terminal and Bloomberg terminal)Obtained Direct Vendor (Murex) training for the modules - MLC, VaR, Market Data Connectivity and Pre-trade rules and is currently involved in the Version Upgrade (Global implementation )from Murex 2.11 to 3.1 project Communicate and understand the customer requirements ( Traders / Backoffice / Middleoffice), agree on deliverables and deliver solutions in consultation with Vendors ( Murex Singapore)Prepare configuration documents, Business requirement documents , Issue logging and tracking, Job Cards

Project : HR Help Desk;In L&T-MHI, any request, queries or complaints to HR by the employee tends to be through email or through informal communication.Thus, IT team of L&T-MHI decided to create an application known as HR Help Desk which would keep track of all these requests as well different information linked with that request.Project: Active Directory and LDAP Authentication;There were many IT applications for which users have to do login remembering many different usernames and passwords.Thus, IT team decided to enforce uniform enterprise authentication and thereby providing more security across the enterprise.Project: Canteen and Attendance Management System;Canteen and Attendance Management System is an application which will be accessed by the HR personnel and canteen supervisor. It will generate various reports based on the requirements as well as there will be User Interface to manage various things.Project: Automatic Bank Reconciliation System (BRS);Accountants used to do manual reconciliation which was very tedious, time consuming and prone to making many errors. Thus an automatic BRS software was designed which removes the above disadvantages.

Mba

B.E

Diploma