⚡ Than R. Email & Phone Number

Minneapolis, MN, US

• Moved the revenue team into HubSpot and automated sales and marketing processes across the board
• Reconfigured sales funnel for improved flow and tracking
• Led creation of new brand positioning including content pillars and the development of new meeting structures in the sales funnel
• Produced sales and marketing forecasting using multiple models
• Transitioned into Sales Ops role after acquisition by ITA Group

• Developed growth strategy plans and timelines for my book of clients and oversaw their execution
• Crafted reporting and other back-end assets for client teams to understand their marketing efforts
• Guided short and long-term media-buying strategies as well as resource allocation across channels
• Worked with clients across industries including B2B SaaS, Retail, Credit/Banking, Health & Wellness, etc.

Remote

• Coordinated internal and client project planning & execution
• Built and rolled out project workflows across 4 working groups
• Developed paid media strategy for 10+ clients
• Onboarded new clients into our ecosystem (Notion, Figma, Slack, etc.) and managed their requests

Remote

• Planned, tested, and maintained Facebook/Instagram and LinkedIn campaigns for multiple clients, focusing on lead gen and install campaigns for app/SaaS startups
• Etc: Ad account reporting and recommendations, competitor analysis, new tool implementation and training, copy editing, contractor management, onboarding clients and new hires, minor video/creative editing

Remote

• Planned and led Business English coaching sessions for South Korean sales and marketing professionals.
• Created individualized lessons for expanding vocabulary, jargon, idiomatic speech, presentation skills, etc.

Remote

• Led development and copy editing of a user help center with 4,000+ monthly visitors by governing multiple cross-functional workstreams
• Project management for new tool implementation and net-new resources for users
• Established remote workflows in customer request portal and managed workloads for a team of 4 across US and India offices

Chicago, IL / Remote

• Drove user acquisition strategy with $1M+ in Facebook ad spending, resulting in a 109% click rate increase and 79% conversion rate increase
• Executed prioritized requests for customer feedback collection to support Sales and Customer Success teams

Chicago, IL

• Piloted and optimized Sponsored InMail as a targeted marketing approach for collecting feedback from prioritized customers
• Developed strategy, copy, and creative for all social ad channels

Chicago, IL

• First responder and fire-chaser for user responses and moderation issues
• Supported copy updates and messaging requirements

Minneapolis, MN