Thang Phan Email & Phone Number

Ho Chi Minh City, Ho Chi Minh City, Vn

Digital channel growth strategist Marketing performance & optimization to drive share of the digital sale

Consumer Acquisition- Planning and co-operate with digital team & offline channel sales to recruit the mom into Meadjohnson database]- Manage content & visual that deliver the acquisition message for relevant channels (digital, trade, NC…)Engagement & Extension- Build up the consumer journey via Saleforce marketing tool to enhance the consumer care at best via the own channels (digital, edm, call center…) - Support the telephone call sale team to deliver the target sale… Show more Consumer Acquisition- Planning and co-operate with digital team & offline channel sales to recruit the mom into Meadjohnson database]- Manage content & visual that deliver the acquisition message for relevant channels (digital, trade, NC…)Engagement & Extension- Build up the consumer journey via Saleforce marketing tool to enhance the consumer care at best via the own channels (digital, edm, call center…) - Support the telephone call sale team to deliver the target sale by providing the relevant segmentation and qualified data- Co-operate with regionals to build the data centralization system to enhance the utilization of data via cross function digital/sales/brand/field- Build up the data partnership with the relevant brands Website management & App production- Manage Enfa website, UI/UX enhancement, SEO & SEM to maintain the kw ranking & traffics - Co-operate with regionals to launch the Enfa Mom & baby app – 1:1 interact platform exclusive for Enfa Moms Show less

For driver/rider engagement SOW- In charge of managing the in-app communication and engagement activities to maintain the online hours of driver/rider, to create the bonding with app, customize the message communication to increase the performance measurement: engagement rate, conversion rate, quality lead converted, retention rate, chunk rate, win-back rate…- Study and analyze the behavior of driver/rider on app to propose tactics for cross teams to engage more with driver.- Create… Show more For driver/rider engagement SOW- In charge of managing the in-app communication and engagement activities to maintain the online hours of driver/rider, to create the bonding with app, customize the message communication to increase the performance measurement: engagement rate, conversion rate, quality lead converted, retention rate, chunk rate, win-back rate…- Study and analyze the behavior of driver/rider on app to propose tactics for cross teams to engage more with driver.- Create interactive driver/rider flow from first contact with app to maintain and convert them to revenue. Manage digital media budget and scheme budget to define the cost for retaining the rider next trip and driver next trip.CRM SOW- Collect the cross functional team objective and process to build up the automated journey via SaleForces system to help driver/rider related teams saving time with manual task setup.- Collect data to build up dashboard and case study to define the standard engagement level scale of driver/rider so that other team can have more reference idea for their campaign.- Build up the driver/rider life cycle to observe, manage and optimize the cycle with better outcomes.- Research and implement the campaign tactics to manage the retention rate of rider/drivers- Co-operate with product and technical team to figure and try new app functions to improve the app online for both driver and rider- Implement new CRM system to improve the process working. Current best practices is with Saleforce marketing cloud. Show less

Ecommerce- Work with Pure players, online retailers and other partners for marketing support to sell-in and sell-out- Manage brand visibility share onsite cross pure players, retailers online siteCRM- Conception, development, and communication of strategies, ideas, and campaigns to improve and grow the existing business- Reporting on weekly business performance to C-level stakeholders- Conception, setup, launch, monitoring and optimization of new CRM campaigns- Work… Show more Ecommerce- Work with Pure players, online retailers and other partners for marketing support to sell-in and sell-out- Manage brand visibility share onsite cross pure players, retailers online siteCRM- Conception, development, and communication of strategies, ideas, and campaigns to improve and grow the existing business- Reporting on weekly business performance to C-level stakeholders- Conception, setup, launch, monitoring and optimization of new CRM campaigns- Work with product teams to develop and execute online strategies to increase customer acquisition and retention.- Hands-on analysis and manipulation of data to continuously improve conversion and ROI Show less

- Meet with stakeholders to determine brand objectives and strategies- Research markets and study the company’s brand- Present and execute creative ideas for marketing activities- Help develop and optimize marketing campaigns (product launching and promotion)- Coordinate sales, product development and other teams- Track budgets with an eye towards maximizing gains and reducing costs- Analyze industry, competition and market trends- Prepare reports on brand… Show more - Meet with stakeholders to determine brand objectives and strategies- Research markets and study the company’s brand- Present and execute creative ideas for marketing activities- Help develop and optimize marketing campaigns (product launching and promotion)- Coordinate sales, product development and other teams- Track budgets with an eye towards maximizing gains and reducing costs- Analyze industry, competition and market trends- Prepare reports on brand performance and sales Show less

Scope of work: - Assist digital manager to develope and manage all digital marketing campaigns aligning to regional framework and taking into account local needs.- Under the guideline of digital manager, devise strategies to drive online traffic to the brand site via SEO/SEM and other channels- Overseeing the social media strategy for the Dulux, Dulux Professionals (B2B)- Managing and promoting Dulux Visualizer (using Augmented Reality) as the pioneer tool to… Show more Scope of work: - Assist digital manager to develope and manage all digital marketing campaigns aligning to regional framework and taking into account local needs.- Under the guideline of digital manager, devise strategies to drive online traffic to the brand site via SEO/SEM and other channels- Overseeing the social media strategy for the Dulux, Dulux Professionals (B2B)- Managing and promoting Dulux Visualizer (using Augmented Reality) as the pioneer tool to change the perception of painting: painting is easy and fun- Review new technologies and keep the company at the forefront of developments in digital marketing- Assist digital manager in planning and budgetary control of all digital marketing activities Show less

Vincom Center, 72 Lê Thánh Tôn St., Ben Nghe Ward, Dist. 1, Hcmc, Vietnam

Scope of works- Manage a team of 4 members (training and guide their career path direction)- Develop a online PR platform http://belle.net.vn/ (translation, media allocation, copywriting…), now it gets 5 millions view per month- In charge of marketing activities of vietnam office from budget planning to execution operating including both B2C and B2B marketing campaigns from offline to online channels.B2C marketing- Maintain and develop Monipla community – one of the most… Show more Scope of works- Manage a team of 4 members (training and guide their career path direction)- Develop a online PR platform http://belle.net.vn/ (translation, media allocation, copywriting…), now it gets 5 millions view per month- In charge of marketing activities of vietnam office from budget planning to execution operating including both B2C and B2B marketing campaigns from offline to online channels.B2C marketing- Maintain and develop Monipla community – one of the most active facebook community in Vietnam with more than 350,000 active users.- Enrich and ensure the quailty of Monipla community to support the online research project of headquarter Dream Incubator in Japan.B2B marketing- Develop digital channels for new business online market research in SEA (Website, Facebook Fanpage, Linkedin, Google…)- Prepare content for email marketing, optimize for the best CTR and lead generation- Optimize the traffic into wesbite by using digital media technique: SEO, SEM and Facebook Ads.- Planning and execute the performance based marketing plan with the main object to convert the traffic into real lead (customer contact for business deal).- Support sales team for digital proposal to pitching with other agencies.- Support operation team for managing advise the running campaigns to ensure the KPI commitment as well as the project quality- Support creative team for content and art direction Show less

Residence Place, Nguyen Du Street, District 1, Hcmc

First global digital agency I have joined, be senior here and of course tons of chances to work with a lot of big clients from many famous brands. Currently, be main in charge with Pepsi - Suntory and support other brands from diffrent industry if they fit in my ability. Do planning and strategy for new pitch if neccessarySince joined JWT Vietnam, the harder the challenges are, the faster i grow my skillsScope Of Work- Work and co-operate with account planning team to build… Show more First global digital agency I have joined, be senior here and of course tons of chances to work with a lot of big clients from many famous brands. Currently, be main in charge with Pepsi - Suntory and support other brands from diffrent industry if they fit in my ability. Do planning and strategy for new pitch if neccessarySince joined JWT Vietnam, the harder the challenges are, the faster i grow my skillsScope Of Work- Work and co-operate with account planning team to build up digital social plan for pitching- Understand the project to brief and manage work quality of production house (Website,banner , mobie app, viral clip...)- Work closed and directly communicate with brand for advising communication plan on digital social channel- Do research to updated trends fro brand to enhenace performance and one step ahead competitors - Main in charge of content production - Manage external resourece (suppliers and freelancer) to support the on-going campaigns- Self-monitor and report directly to Social DirectorClients1/ Pepsi Suntory: C.C. Lemon, TEA+ Plus and 7Up Revive: digital social media strategy, content marketing strategy, digital campaign execution2/ Chevrolet Vietnam: digital social media partner of Chevrolet Vietnam: in charge of digital creative strategy, manage online community, campaign execution...3/ Others: Dulux, Popeyes, Nivea... Show less

RESPONSIBILITY: in charge of client service management, together with team brainstorm to form and finalize the idea, then do the proposal based on that outcome idea and propose it to clients. When the plan is successfully sold, I will supervise and manage the execution of the whole plan. Also in charge of content planing for fanpage/forum seedings. CLIENTS: - Kirin Food-Wonderfarm (10 year-anniversary established in Vietnam digital plan, in charge with website contest management… Show more RESPONSIBILITY: in charge of client service management, together with team brainstorm to form and finalize the idea, then do the proposal based on that outcome idea and propose it to clients. When the plan is successfully sold, I will supervise and manage the execution of the whole plan. Also in charge of content planing for fanpage/forum seedings. CLIENTS: - Kirin Food-Wonderfarm (10 year-anniversary established in Vietnam digital plan, in charge with website contest management, Facebook management, Forum seedings) - Frieslandcampina-Ovaltine (Ad-hoc campaign - Convertible Straw - Social plan for awareness)- Nestle-Cerelac (Full social plan) - Bayer-Canesten (Manage forum seeding) - Air-France (Website and fanage management) - Coke-Coca-Cola (Coke summer 2013 social execution) - Sprite (Facebook Fanpage management and content creation)- Cif - Unilever (Tet Campaign "Mom brings Spring home")- Cetaphil (New launching Fanpage, manage and content creation, social analysis..) - Kao (New launch Fanpage, manage and content creation, social analysis...)SKILLS LEARNT: project management, better communicate with clients, solid powerpoint skill, strategic idea formulation and content planning. Show less

Centre Point Building

It’s my first job after graduating with an international environment in educational institute that promotes US education chances to local VietnameseRESPONSIBILITY: manage the marketing campaign, together with team brainstorm the idea for anual fair and do promotion for push the amount of student applying for US education. Communicate with US schools to develop the programe for Vietnamese, and bring this plan to local schools for further co-operation. ACHIEVEMENTS: successfully… Show more It’s my first job after graduating with an international environment in educational institute that promotes US education chances to local VietnameseRESPONSIBILITY: manage the marketing campaign, together with team brainstorm the idea for anual fair and do promotion for push the amount of student applying for US education. Communicate with US schools to develop the programe for Vietnamese, and bring this plan to local schools for further co-operation. ACHIEVEMENTS: successfully organize Press Conference for the birth of Vetec in Vietnam. Well organize 2 Usa Education Fair (with 12 attended well-known universities) and attract about 500 visitors. Nicely organize a warm meeting for Vietnamese students with representatives of University of California Irvine.SKILLS LEARNT: great improved English communication with foreigners of school partners, event management, persuasion skill, in-deep knowledge about US education systems. Developing sense of culture adaptation when working with representatives of US education schools. Great manner in international working environment. Show less

-It’s my first job – a part time job-Earn my very first money here, and learn very first practical lessons about sales & customer services. -In charge of presenting company products and new campaign or events to customers via email as well as mobile. -Also do some translation for product description and other types of papers which needed to be translated from Viet to Eng and in return.- It would be the very first fantastic job in my life if I were the most active salesman, but… Show more -It’s my first job – a part time job-Earn my very first money here, and learn very first practical lessons about sales & customer services. -In charge of presenting company products and new campaign or events to customers via email as well as mobile. -Also do some translation for product description and other types of papers which needed to be translated from Viet to Eng and in return.- It would be the very first fantastic job in my life if I were the most active salesman, but in reality, I turned out to be a very good product consultant at the showroom. Show less

-Check attendance of classes, prepare materials for teachers as well as marking assignment of students-Answering all confusion related to course of students, and advise them the best method to learn the subject-Discuss with the lecturer to provide the most effective method to reach the student & help them to understand the lessons

Bachelor, Marketing, 3.64/4

High School, Class D (Specialized In Math, English And Literature)