Thao Thanh Ho Email & Phone Number

France

Paris, Île-De-France, France

- Develop a product-prioritized content roadmap, conduct SEO technical audits, enhance blog site optimization, and schedule monthly articles - Collaborate with product and communication teams to produce audience-aligned content and resources, including white papers - Work with third parties for high-quality backlinks, resulting in key business keywords surpassing over 100 competitors on Google search within 1 year, achieving 117 top 1 SEO rankings in France and 80 in the US - Increase domain rating to 65, an 11.36% increase in CTA conversion rate, and a 20.94% page view to submission rate within a year - Train in-house copywriters by integrating product input, market insights, and SEO strategies into the content framework to develop in-house talent at a fraction of the cost - Negotiate with freelance copywriters, resulting in annual savings of up to €7,100 - Collaborate with the growth team on Google Ads, reducing cost per conversion by 84%, achieving a conversion rate of 8.8%, and improving it by 427.5% compared to the last period - Create regular email nurturing sequences with open rates ranging from 25.48% to 31.98% - Conduct data analysis and enrichment using Excel, working closely with sales and account manager teams to gain insights on potential and existing clients, categorizing prospects to streamline sales and aid marketing strategy planning

Paris, Île-De-France, France

Smart Tribune is Europe's leader in bespoke digital customer self-service solutions that enable online brands to increase the customer experience for their users via Chatbots, Knowledge Bases & Support widgets and drive business growth.Key achievements:• Increased international blog traffic: users up by 167.8%, sessions up by 163.7%• Improved marketing email open rates from 9-13% in 2022 to 25-30% in 2023• Developed and led a comprehensive content strategy, significantly boosting customer awareness• Enhanced search-ability and user experience, prepared and reviewed content for the international blogMissions:• Acquiring marketing qualified leads and advancing them down the sales funnel• Building a product positioning roadmap for new target markets by defining personas and gathering insights• Managing the international blog: content planning, SEO optimizations, visuals, and analysis• Overseeing email marketing campaigns and communications (newsletters, email automation workflows) on HubSpot• Creating resources such as lead magnets, guides, checklists, and white papers• Creating and optimizing landing pages

Paris, Île-De-France, France

- Launched Campaygn's Linkedin page, created monthly content roadmap and Digital Marketing materials (graphics, video, content); managed Linkedin ad campaigns which increased more than 300 followers. - Made monthly newsletter which raised over 2600 website visits per month.- Coordinated post-campaign review on Google Analytics, Linkedin Campaign Manager, and Mailchimp.- Motivated existing customers to increase referral sales and support upselling.- Create initiatives that align with industry strategy in close collaboration with the Sales team to attract numerous partners globally.- Managing and executing marketing activities to maximize the ROI.- Created and wrote appealing marketing collaterals (articles, case studies, guides, emails, landing pages) that increased 50,2% sessions and 35% users on the main website (WordPress site).- Prepared Ykone's webinars and represented as one of the main speakers on the conference. - Did weekly content calenders, created all Linkedin content, and ran advertising campaigns which increased more than 300 followers. - Led sales demonstrations with luxury brands, and signed a contract with Lynk & Co automobile valued more than €21 500 within 2 months.

Hanoi, Hanoi, Vietnam

Merchize provides All-in-one Print on Demand Solution and an eCommerce platform that helps sellers scale their online business from zero to hero.Missions:- Created contents for advertisement campaigns, Youtube videos, website's blogs to promote Merchize's fulfillment new products and Merchize platform's new features- Wrote weekly Marketing emails- Led big projects (events, campaigns) including coming up the ideas, designing backdrops, flyers, catalogs, landing pages to pay tribute to loyal customers and attract new potential customers. Projects I used to lead increased averagely 120% company's monthly profit- Performed benchmarks on competitors to constantly search for new marketing strategies- Researched markets in the US and UK where the majority of customers are located- Use tools (Photoshop, Canvas...) to provide post-engagement which helps to improve ads running efficiency- Worked directly with Fulfillment team, Design team, Account Manager team to research the market and seek new customers- Was CEO's secretary who helped the to arrange work, came up with ideas for campaigns, worked with other teams on behalf of the boss

Hanoi, Hanoi, Vietnam

LitExtension is the world's leading shopping cart migration expert tool that helps transfer all the data from one eCommerce platform to a more robust one. Missions:- Wrote blogs and tutorials on LitExtension's main website that helped to increase 15% income traffic to the website- Represented as one of the main Youtube representatives on LitExtension's eCommerce field that provided support to eCommerce platforms users- Prepared and managed Youtube scripts content- Performed outstanding SEO marketing techniques on multiple eCommerce platforms- Led LitExtension's social media channels (Facebook, Instagram)- Consulted online customers around the world on knowledge related to eCommerce platforms, company's products about eCommerce platform migration expert solutions

Master'S Degree, International Marketing & Business Development

Bachelor'S Degree, International Finance & Banking