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A dynamic techno-functional professional with 10+ years of rich experience in email Marketing, Demand Generation Programmes, Digital Marketing, Marketing Automation & Transformation.E-Mail Marketing Specialist - Spearhead, develop and implement processes in line with the pre-set guidelines. Focus on planning, testing and reporting results of e-mail campaign.Gained rich domain, market and business experience in all upgrades, implementations of the product.Rich Experience in Client Services, Process Management, capturing Client Requirement, Project Management, Time Management, Account Management, Presentations and Workflow.Working experience in MRM tools like returnpath and senderscore.Strong knowledge in HTML and CSS.Expertise in analysing & determining the requirements in real-time environments.Possesses leadership skills in driving & managing projects & campaigns by handling teams of specialists/SME.Personal attributes include: Quick learner, team player, flexible and process oriented.
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Growth Marketing ManagerFelloBengaluru, Ka, In -
Senior Digital Campaign Strategist - Associate DirectorUseready Apr 2023 - PresentGreater Bengaluru Area -
Digital Campiagn StrategistThoughtworks Aug 2020 - Apr 2023Bengaluru, Karnataka, India -
Marketing Automation Lead - AuThoughtworks Dec 2018 - Aug 2020Bengaluru Area, India
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Lead – Marketing AutomationUseready Mar 2017 - Nov 2018Bengaluru Area, India
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Team Lead - Marketing Automation ServicesPosition² Aug 2015 - Mar 2017Bengaluru Area, IndiaCreating end - end campaign strategy, plan, design, process, QA, execution, integration & ROI reportingStrategic planning, Process documentation, Using best practise and industry guidelinesWorking/supporting in Marketing Automation system like 'Marketo, Pardot, Eloqua, Hubspot’ as per client requirementProvide consultation for change in business processes & Facilitate increase in pipeline Drive effectiveness of sales and marketing alignmentCreating DNS and customizing CNAME, Setup DKIM/SPFCreating tokens/Tags, Profile attributes, Integration of Website to Marketing Automation Systems, Integration to CRM systemsSEO/PPC ,Website Visitors, Social Media Tracking system Adwords , Webinars, CRM, and webhooks IntegrationsCreating Landing pages templates, Purl page, Forms (2.0), dynamic content in various MA systemsWorking on eNurture and customized NurtureMarketo RTP campaigns and the segmentationAccount Based Marketing fundamentals and the setupCreating Lead scoring formats, Lead Scoring programsStandard and Advance reporting for Emails, LP, Forms and Lead Life Cycle reporting using Sales Insight and ROILearning & working on other Digital Marketing like SEO/PPC : creating campaigns, bidding, bidding monitoring, tracking the leads through LPs/Forms -
Marketing Automation SpecialistPosition2 Oct 2013 - Aug 2015Bangalore, India
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Email Marketing SpecialistTibco Software Apr 2012 - Oct 2013Pune Area, IndiaUnderstand the business, campaign planning/budgeting as per the worldwide team/management.Supporting/accountable all Digital Marketing campaigns for TIBCO brands across EMEA and APJ regions.Provide consultant role in each and every campaign to leverage industry best practice and guidelines.Plan and build (Functional and Technical) campaigns as per project requirement Understanding the campaign objective, campaign plan, process and providing suggestions to improve the effectiveness.Using Marketo, pardot campaign, collaborate and setup campaign execution.Creating flow charts, templates and triggers in Marketo Campaign.Ensure the leads are triggered in CRM and flow to SFDC.Evaluate and identify the responses based on tactic level, and identify the best practices to increase the response rate.Tactics planning, execution, testing, and deployment.Working closely with creative task and issues.
Tharun Kumar Skills
Tharun Kumar Education Details
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Badruka Institute Of Information TechnologyFinance, General -
Marketing -
Coursera
Frequently Asked Questions about Tharun Kumar
What company does Tharun Kumar work for?
Tharun Kumar works for Fello
What is Tharun Kumar's role at the current company?
Tharun Kumar's current role is Growth Marketing Manager.
What is Tharun Kumar's email address?
Tharun Kumar's email address is th****@****on2.com
What is Tharun Kumar's direct phone number?
Tharun Kumar's direct phone number is +165061*****
What schools did Tharun Kumar attend?
Tharun Kumar attended Badruka Institute Of Information Technology, Pondicherry University, Coursera.
What are some of Tharun Kumar's interests?
Tharun Kumar has interest in Children, Roaming On Bike, Education, Environment, Dance, Studying, Music, Health.
What skills is Tharun Kumar known for?
Tharun Kumar has skills like Eloqua, Pardot, Marketo, Webex, Mailchimp, Salesforce.com, Html Emails, Marketing, Digital Marketing, Email Marketing, Marketing Management, Adobe Creative Suite.
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Tharun Kumar
Sales Compensation @Freshworks| Data Science - Iit Madras | Valedictorian |Ex-Forma| Ex-FiservChennai1forma.ai -
Tharun Kumar
Building Restomart A B2B Restaurant Procurement Platform | Iim Kozhikode | Ex-Amazon & Ex-ZinnovChennai
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