Ben Melton Email & Phone Number

London, Gb

Leading teams across:- Brand strategy, management & measurement.- Creative identity & creative services including in-house design and video production teams.- Brand, use-case and promo campaigns across enterprise, SMB and OT.

Led Cisco brand for EMEA including: brand strategy and campaigns, with a strong regional focus on sustainability; brand management, including naming, training and enablement; creative, visual and verbal identity, agency management and in-house creative team. Also led sponsorships, including country, regional and global sponsorships and product placements. Additional responsibilities in strategy and planning: led culture and communications across EMEA marketing. Built country and architecture reporting as well as QBR process for tighter alignment across a highly matrixed organisation. * Identified the need for, created and launched Cisco’s first Sustainability campaign. Developed campaign strategy and creative focusing on customer’s net zero goals. After one quarter, social engagement on campaigns is 3x higher than the global average. Campaign adopted globally.* In 2020, ran Cisco’s global COP 26 £1M value-in-kind sponsorship.* Created Heathrow’s first 3D anamorphic ad in Terminal 5.

London, United Kingdom

Led brand for EMEAR. Also led the customer and partner advocacy team in region including customer advocacy platform “The Gateway” and customer stories.* Built in-house creative production team. Developed in-house in-region creative production team to add to our agency roster saving $500k in the first year and $750k in the second year on creative costs.* Transformed the creative process. Changed the way the marketing team briefed their agencies and created a tiered, prioritised system for dividing our creative work to ensure the right work goes to the right agency. * Designed, built and launched Cisco’s global partner advocacy program “Marketing Velocity Voice” changing the way we engaged with our partner audience

London, United Kingdom & San Jose, California

Sitting in the global brand team, initially with responsibility for acquisition integration I grew the role to transform the brand of the brand team, while developing the legal governance and partner identity side. * NDS Brand acquisition integration. Led brand acquisition integration of NDS from NDS side, transitioning the NDS brand into Cisco, closing and redirecting all brand touchpoints. Communicated the brand transition both externally and internally, educating the NDS workforce on the Cisco Brand and being the internal face of the new identity.* Designed and led the brand ambassadors employee advocacy program. Engaged employees around the Cisco brand through storytelling workshops. Moved perception of brand team from police force to creative partner through activities such as brand language office hours.

London, United Kingdom

Managed both the in-house studio and our agency relationships globally * Project lead and creative strategist on complete revamp of brand platform. Strategy and creative direction for the complete look and feel across all brand touchpoints. I had responsibility for all brand management and governance of NDS and its products.

Learned how to tell stories, get people comfortable in front of camera and direct. Learned about editing videos, motion graphics and how to light interviews. Learned ActionScript and built interactive flash applications. Designed everything from websites to exhibition stands.

Btec, E-Media, Triple Distinction

Education record