Howdy! I'm Bernard, a creative based in Singapore, passionate about observing life in all its forms.As a freelancer, my journey has been & still is a thrilling ride, allowing me to delve deep into diverse projects spanning branding, strategy, and web design.Beyond commercial projects, I'm often drawn to self-initiated endeavors like Those'Good'Fellas, where I explore the intersection of business and design or refurbishing forgotten furniture that crosses my path.Currently, I'm immersing myself in any projects that come my way, while tinkering with personal exploratory works. And who knows? You might spot me giving old objects a new lease on life in unexpected places!
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Graphic DesignerThe Candidate Jun 2024 - PresentSingapore -
Founder / Creative DirectorThose'Good'Fellas Oct 2022 - PresentSingaporeThose'Good'Fellas was established in 2022 by a team driven by a shared passion for exploring the dynamic relationship between business and design. With a firm belief in the boundless creative potential of everyday life, we set out to infuse our products and creative direction with these unique perspectives.Since its inception, the brand has forged fruitful collaborations with renowned local entities such as Dumpling Darlings, Ugli Sabi, Drips Bakery, and many more.
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Freelance DesignerFreelance Oct 2018 - Jun 2024Singapore• Conceptualizing and crafting compelling brand identities across diverse industries, ensuring alignment with each client's distinctive brand persona, vision, and goals. • Implemented strategic brand initiatives to elevate brand awareness, positioning, and differentiation in competitive markets, driving long-term success for clients.• Deploying comprehensive brand touchpoints to reinforce brand consistency and resonance across all customer interactions, enhancing brand recognition and loyalty.• Proposing visionary ideas to stretch project boundaries and unlock new growth opportunities for brands.
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Creative InternCwo Industries Pte. Ltd. Mar 2023 - Jul 2023Singapore• Initiated a comprehensive brand refresh, strategically refining the company's brand identity to showcase its diverse portfolio and bolster brand recognition.• Crafted graphic social assets for prominent commercial brands such as JAL and Redmart.• Contributed to the collaborative development of pitch decks, providing creative input and support to ensure effective communication and presentation. -
Graphic DesignerFable Mar 2022 - Jul 2022Singapore• Spearheaded the visual branding for 'HEY HEY HEY' and 'UGLI SABI X BASHEER BOOKS' subsections of the STATE OF PRINT exhibition.• Coordinated and facilitated the 'Risograph Workshop', overseeing the creation of workshop assets and collaterals.• Managed the entire risograph production process for 'HEY HEY HEY' Postcards, including communication with various collaborators & suppliers, budget control, and print production. -
Design InternshipPublic Service Division Mar 2022 - Jun 2022Singapore• Crafted intuitive wayfinding infographics to streamline the utilization of upcoming meeting equipment, ensuring seamless navigation for users.• Generated captivating bi-weekly internal EDMs, featuring newsletters showcasing colleagues' achievements and milestones.• Enhanced existing collateral for award-winning certificates and assets, giving them a fresh appeal.• Contributed creative insights during brainstorming sessions for ongoing career development projects spearheaded by the team.
Bernard Foo Education Details
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Design And Visual Communications
Frequently Asked Questions about Bernard Foo
What company does Bernard Foo work for?
Bernard Foo works for The Candidate
What is Bernard Foo's role at the current company?
Bernard Foo's current role is Graphic Designer at The Candidate.
What schools did Bernard Foo attend?
Bernard Foo attended Nanyang Polytechnic.
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2flowserve.com, flowserve.com
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2yahoo.com, jp.com.sg
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