Clients include: Formula 1Samsung International Olympic CommitteeBPMastercard

Servicing Wunderman Thompson, focusing on B2B portfolio, communications strategy, journey mapping, and account based marketing.

Playroll is a global employer of record, enabling businesses to hire in over 170 countries through their SaaS platform. I played a crucial role in establishing and enhancing the inbound marketing buyer journey. As the manager of a marketing team comprising both in-house resources and external suppliers, I improved the quality of inbound leads, maximized the potential of HubSpot for effective results and crafted a distinctive digital corporate identity.Resultso Generated… Show more Playroll is a global employer of record, enabling businesses to hire in over 170 countries through their SaaS platform. I played a crucial role in establishing and enhancing the inbound marketing buyer journey. As the manager of a marketing team comprising both in-house resources and external suppliers, I improved the quality of inbound leads, maximized the potential of HubSpot for effective results and crafted a distinctive digital corporate identity.Resultso Generated 162,000 USD in revenue through inbound marketing effortso Gained 6,000 new followers on LinkedIn, representing a 200% increaseo Achieved an impressive average lead to meeting conversion rate of 60% Show less

Freelance projects in this period included sports-betting pitch strategy, B2B campaigns, and an Effie Awards case study.

Joe Public is South Africa's largest, 100% independently owned advertising and communications groups. I played a pivotal role in driving digital transformation within the organization. I developed and presented a comprehensive digital transformation strategy and 5-year implementation plan. I conducted a thorough organization-wide skills audit to align digital marketing roles effectively and developed a data-driven resource planning model to optimize hiring decisions and drive growth in… Show more Joe Public is South Africa's largest, 100% independently owned advertising and communications groups. I played a pivotal role in driving digital transformation within the organization. I developed and presented a comprehensive digital transformation strategy and 5-year implementation plan. I conducted a thorough organization-wide skills audit to align digital marketing roles effectively and developed a data-driven resource planning model to optimize hiring decisions and drive growth in key digital disciplinesResultso Successfully drove digital transformation with executive support and investmento Increased digital team efficiency by 50% through skills audit and role alignmento Strengthened key digital disciplines with three strategic director-level appointments Show less

Wunderman Thompson is a global creative, data, and technology agency, with 20000 employees in 90 countries. I established and led the customer experience department at Wunderman Thompson South Africa. As part of my responsibilities, I delved deeper into the realm of Customer Experience, enhancing my expertise in the field. I managed a hybrid team comprising experience strategists and designers, and adapted Wunderman Thompson’s global CX methodology to suit the local market's diverse… Show more Wunderman Thompson is a global creative, data, and technology agency, with 20000 employees in 90 countries. I established and led the customer experience department at Wunderman Thompson South Africa. As part of my responsibilities, I delved deeper into the realm of Customer Experience, enhancing my expertise in the field. I managed a hybrid team comprising experience strategists and designers, and adapted Wunderman Thompson’s global CX methodology to suit the local market's diverse industries and use cases.Results: o Four major project wins achievedo Generated revenue of >$500ko Accomplished within the first year of establishing the new offering. Show less

Wunderman, part of WPP, was a global digital agency with 200 offices in 70 markets. I developed an integrated digital strategic offering by merging three distinct departments and building a 12-person multi-faceted team. I led a reporting automation project, unlocking 50% of resources for strategic insights. I played a key role in multiple new business pitches and proposals.Resultso Secured BMW Group account, adding >$1 million in annual revenue.o Automated 40 monthly… Show more Wunderman, part of WPP, was a global digital agency with 200 offices in 70 markets. I developed an integrated digital strategic offering by merging three distinct departments and building a 12-person multi-faceted team. I led a reporting automation project, unlocking 50% of resources for strategic insights. I played a key role in multiple new business pitches and proposals.Resultso Secured BMW Group account, adding >$1 million in annual revenue.o Automated 40 monthly reports, unlocking 50% resource capacity for strategic focus.o Expanded agency capabilities with a skilled 12-person digital strategic team. Show less

3 Way Marketing delivers high quality consumer leads to consumer-facing businesses in Africa.I spearheaded the creation of a creative advertising unit focused on supporting full-funnel lead generation through content marketing and digital creative advertising. As part of this role, I managed a diverse cross-functional team comprising community managers, digital designers, and front-end developers. Additionally, I took on various strategic consulting projects for different companies… Show more 3 Way Marketing delivers high quality consumer leads to consumer-facing businesses in Africa.I spearheaded the creation of a creative advertising unit focused on supporting full-funnel lead generation through content marketing and digital creative advertising. As part of this role, I managed a diverse cross-functional team comprising community managers, digital designers, and front-end developers. Additionally, I took on various strategic consulting projects for different companies, including campaign development, content marketing strategy, and SEO presentations.Resultso Developed a creative campaign generating 19,000 unique opt-ins.o Obtained 3,500 qualified leads for insurance products from creative marketing activitieso Achieved a Gross Profit of 67% on the total investment in creative campaigns. Show less

I served as the lead digital campaign strategist for various global and local brands. Additionally, I took charge of creating, producing, and hosting a successful agency podcast, contributing to its growth and recognition.Resultso Achieved 2 promotions in 6 years o Over 13 award wins from South Africa's top digital marketing award shows for the executed campaigns.o The agency's podcast, with over 50 live and pre-recorded episodes, received significant acclaim and became the… Show more I served as the lead digital campaign strategist for various global and local brands. Additionally, I took charge of creating, producing, and hosting a successful agency podcast, contributing to its growth and recognition.Resultso Achieved 2 promotions in 6 years o Over 13 award wins from South Africa's top digital marketing award shows for the executed campaigns.o The agency's podcast, with over 50 live and pre-recorded episodes, received significant acclaim and became the first podcast to win an IAB Bookmark award Show less

Converse was management consultancy focused on large scale organizational change in the public sector and parastatals.I designed and drafted materials for business simulation games, including narrative design, challenge information, facilitator and role-player guides, and all necessary correspondence. Additionally, I handled drafting, copywriting, and ensuring quality in communiqués and other materials for various clients. Project management was part of my responsibilities, overseeing… Show more Converse was management consultancy focused on large scale organizational change in the public sector and parastatals.I designed and drafted materials for business simulation games, including narrative design, challenge information, facilitator and role-player guides, and all necessary correspondence. Additionally, I handled drafting, copywriting, and ensuring quality in communiqués and other materials for various clients. Project management was part of my responsibilities, overseeing projects like multimedia creation, leadership conferences, and printed materials delivery.Resultso Designed and implemented business simulation games for over 1000 participants.o Managed a range of successful communication projects for key clients of the consultancy. Show less

As a Senior Supervisor at Exclusive Books, I delegated tasks to the team, trained new staff, managed book orders for the Graphic Novel section, handled customer complaints, oversaw till operations, and actively engaged in bookselling with in-depth knowledge of the shop's stock and layout.

Investec is a global financial services company based in South Africa. During my two-month internship in the Operational Risk division, I undertook a project focused on investigating the existing Internal Communication situation within the Private Bank. The objective was to provide recommendations for a new and improved internal communications strategy.