Trade Marketing
CurrentRoles & Responsibilities: 1. Trade Marketing Calls – Trade Marketing Focus - Develop TM Daily Call Plan to meet/deliver brand objectives (SQ/HQ & key NQ) - Mapping brand focused (SQ/HQ) by brand and by Khan – Improve Merchandising Visibility - Build and enhance trade relationship with outlet owners and affluent smokers who patronize the outlets - Penetrate SOB SQ/HQ outlets in an attempt to increase trial for both M7 & Winston - Keep track and report on outlets progression eg. Smokers age group, sales off-take, RSP2. Merchandising and Quality product display – Trade Marketing Focus - Identify and arrange to sign exclusivity for merchandising to lock out competitor opportunities. Secure all potential outlets through good relationship - Assure good visibility bases on brand focus (right brand targeting the right consumer profile) at all times3. Distribution and Visibility - Ensure that there is sufficient and fresh stocks at all focused outlets at all times - Ensure that all NQ outlets are carrying enough stocks and minimum visibility - Help AEs/Salesmen to do Area Demarcation, Call Plan to improve Call Productivity (grow sales)4. Programs - Work closely with both Ou team and Indobest teams to ensure smooth execution5. Nurture field force selling skills –Work closely with both AEs and salesmen in each channel. Provide:• On-The-Job (market attachment)• Off-The-Job (Weekly/Monthly meeting and in-house training)