Thays Ceciliano Guerra Email & Phone Number

Rio De Janeiro, Brasil

Distance Learning Product leader: launch of Kroton/Cogna Group and Descomplica partnerships. Product growth and creation of the company's 1st Business Squad (SCRUM methodology), forming a multidisciplinary and transversal team for definition and achievement of the OKRs.- Business model assessment- Alignment of the strategy and mission of the product and its reviews/improvements- OKRs definition - Backlog management/prioritization and planning- Roadmap definition- Ensuring the best customer journey with as little friction as possible- Hypothesis testing- Determination and discovery by researches

Rio De Janeiro E Região, Brasil

• New Businesses Development, Leader and responsible for the innovative partnership with C6 Bank from scounting, through contract signatures to the implementation of the partnership through the creation of multidisciplinary Squads in both companies involving IT, Collection, Compliance, Legal, Mkt, Customer Service , and others.• The partnership allowed banking and telco benefits to the customer, enabling digital accounts with easy access to credit, in addition to accelerating the bank's growth, and creating a new source of revenue for TIM, without a financial upfront.

Rio De Janeiro E Região, Brasil

- Product leader;- Acting in projects to generate new business opportunities; - Acting with the team to a E2E understanding of the role of each project in directing the marketing plan to guarantee the strategy; - Coordination of projects priorities with IT team to ensure deliveries;- Briefing and economic evaluation of new offers next to the Pricing team; - Follow-up of market research’s KPIs, acting together with the team in the results; - Interface with the parent company in Italy to monitor actions and guide next steps;Performance oriented to guarantee revenue and the best customer experience through an efficient marketing strategy and business upgrowth;

Rio De Janeiro

Responsible for TIM's Affordability and buy back(Trade-In) program;Devices Go to Market Coordination;Negotiation with mobile vendors to develop go to market projects .

Rio De Janeiro E Região, Brasil

- Coordination of CEM Project (Customer Experience Management): Creation of tools, KPIs and KQIs focused on improving the customer's perception and experience in cross-cultural activities throughout the company;- Resource management and specialized consultancy on the theme for project development;- Working groups to identify GAPs and implement action plans (Improvement of courts and public regulatory agencies KPIs, like JEC, Procon and Anatel).

Rio De Janeiro

Program management of strategic initiatives focused on transparent execution, constraints removal, risk mitigation, setting deadlines and motivating of teams for the top management of the organization.

Rio De Janeiro E Região, Brasil

Operations and Projects of retail own stores: - Responsible for the Retail’s channel coordination, content and strategy for the Nacional Sales Convention;- Creation of projects focused on improving customer experience, creation and analysis of KPIs.- Conducted with BCG Consulting of strategic project to implement a new Model of customer satisfaction survey; - Creation of Communication Project with Sales Force (Endomarketing) - Management of Merchandising projects;

Rio De Janeiro E Região, Brasil

- Startup of the franchisor, brand and visual identity, Go to Market and Business Plan development;- Management of the Marketing team (2 people), Communication agencies and Public Relations Office.- New business at Expo Franchising ABF Rio;- Marketing Plan, Actions and Events;- Management and analysis of KPIS sales, flow and online environment;- Sales performance and orientation to the franchisee;- Implementation and management of control and research system;- Negotiations of partnerships and suppliers.

- Participation in approval and development of advertising campaigns and budgets with agencies and regional affiliates;- Experience in National and Regional Pre-Paid area;- Assistance in the implementation of special and strategic projects focused in turnaround of specific areas.

Brasil

- Field Research through in-depth and explorations interviews, according to established research goals. - Fieldwork, analysis of interviews and insights.- Clients: Johnson & Johnson and others.

Rio De Janeiro E Região, Brasil

Retailers and Malls Clients like: LASA, Shopping Tijuca, Via Parque, FAVO.

Fusões E Aquisições Na Prática

Bacharel Em Comunicação Social, Publicidade, 9,1

Activities and Societies: - Full Scholarship; - 1 year participation in student’s monitoring; - 2 years participation in Scientific.

Intercambista, Comunicação Social, 9

– Interchange in 2012.2. Development of monograph and Scientific Initiation article research, under the guidance of Teacher Dr. Cláudia.

Bacharel Em Ciências E Letras

Activities and Societies: Grêmio Estudantil Teatro Esportes- 24th place in the admission exam; - Participation in the student body.