Conduct comprehensive UX research and competitor page analysis to gain deep insights into user behavior and product usage naming conventions, driving data-informed design decisions.Design engaging website layouts and user interfaces using Adobe Commerce (Magento), leveraging research findings to enhance user experience and optimize conversion rates.Create visually appealing and on-brand faux creative assets with Canva, ensuring cohesive and compelling visual storytelling.Develop high-quality product mockups for e-commerce products utilizing Adobe Creative Cloud, incorporating AI tools to enhance realism and drive customer engagement.Perform advanced photo manipulation techniques to produce lifelike product imagery, significantly improving the visual appeal and perceived value of products.Source high-quality photos for product imagery from Getty Images, ensuring a consistent and professional look across web pages.Manage web design and administration tasks, including building page layouts, ensuring seamless integration of graphic, web, and visual design principles such as visual hierarchy, whitespace utilization, and consistent branding to optimize user journeys within CMS constraints and FedEx Office brand guidelines.Design and build informational content pages to effectively communicate FedEx Office products and services, enhancing the online customer experience through clear and engaging visual communication.

Spearheaded creative direction, overseeing customer research, web design, and a range of graphic projects for digital and print, driving cohesive brand development and impactful digital marketing strategies.

Successfully conceptualized and launched a comprehensive campaign from the ground up, encompassing strategic planning, design, and execution - all while adhering to budget constraints and optimizing resource allocation.