Thea Le Fevre Email & Phone Number

Twin Falls, Id, Us

Boise, Id, Us

United States

Partnered with the product teams/SMEs to develop content to support SEO, the buyer journey, and social engagement. Created and implemented the LegitScript Employee Influencer Program for LinkedIn content. Created templates, copy docs, and processes for all public-facing content. Collaborated closely with Demand Gen to monitor our Google Ads keywords strategy alongside a consultancy. And ensured more consistent branding across organic and paid channels.Responsible for social media, the blog, guides, the LinkedIn Newsletter, LegitNews monthly newsletters, and tracking key metrics for the website and social media performance. Additionally, I own the promotion of webinars, guides, testimonials, and blogs. Furthermore, I am responsible for written website content updates in collaboration with design. Accountable for copyediting, blog, and guide strategy and oversight including concept ideation, writing, and promotion.

Remote

Blog: Expanded the reach of our blog posts by creating a LinkedIn Newsletter that now has roughly a 50% weekly readership. Included the use of our 2023 Master product messaging and SEO best practices. Included more Contact Us CTAs in the blog post format. Created a template for blog posts, and an explanatory slide deck, and assisted with an instructional video for others to use when writing blog posts. Linked and submitted for company-wide use.Social Media: Acquired new LinkedIn followers organically over the last 365 days via organic social campaigns. Re-designed our YouTube channel to place our content onto playlists and organized based on metrics. SEO: Re-categorized our published Resources into topic clusters. Then began scoping the project to re-design our blog with the new topic cluster structure to better optimize our content for SEO including pillar pages. Reporting: Built a template for monthly reporting while working closely with my team to build more reports in GA4. Learned how to build reports in Looker Studio for Semrush position tracking and Google Search Console.Market Research for our New Product: I wrote a Content and SEO roadmap for our new product. In the process of researching into its keyword universe and other related keyword universes to pin down commonly searched-for use cases, the associated audiences, and their associated topic clusters.

Remote

Social Media ManagementBlog CopyResources for Founders

Remote

I was in charge of a team of content writer's for GAOTek's drones pillar page. I led a team chat and attended two skype meetings a week. I also kept track of my teams attendance, reported problems to HR, and rated performance.

I was responsible for email marketing, blog posts and social media.

Virtual

I am excited to work with so many distinguished and talented volunteers!I write Press Releases for The Lint Center.

Bachelor'S Degree, Communication And Media Studies, Junior

Activities and Societies: Honor Role Fall 2019My emphasis is in Emerging Media Strategy. Relevant Coursework: COMM 141 - Intro Writing.

Bachelor’S Degree, English, Writing Emphasis, Sophomore