Aaron Miller Email & Phone Number

Waterloo, On, Ca

Cambridge, Ontario, Ca

Guelph, On, Ca

• Oversees the development and successful implementation of U of G’s marketing plans, strategy and strategic positioning• Mentors and collaborates with communications colleagues across campus in creating productive working relationships and a shared and consistent vision in support of the institution’s public identity and reputation• Serves as the resident expert and provides marketing leadership and support to units across campus with particularly in support of student recruitment, advancement, international rankings and government relations• Leads development of U of G’s positioning in the market place and key institutional messaging • Develops ‘best in class’ strategies in advancing U of G’s digital engagement strategies and provides critical thought leadership and expertise to drive improved marketing results related to digital investments including high impact marketing solutions for enterprise-wide marketing initiatives • Oversees the digital marketing strategy and digital user experience for U of G in order meet marketing targets, increase awareness of U of G as part of an integrated approach in marketing the institution• Leverage digital vehicles to increase retention and penetration rates in various market segments• Aligns digital programming with the U of G brand – Improve Life.

Waterloo, Ontario, Ca

• Responsible for creation and implementation of University wide social media strategy and University wide guidelines, best practices and policy• Created and act as chair for the campus wide social media committee that brought together all social media practitioners around campus to share ideas, integrate campaigns and identify new opportunities • Increased participation and engagement in central Twitter account by 120% and central Facebook brand page by 80%• Introduced and managed the social media presence for the Office of the University President, including content creation, strategic planning and issue management• Managed relationships with third party app developers, social media marketers, content creators, legal departments, website designers and UX specialists • Created and launched audience specific accounts with @uWaterlooNews, @uWaterlooLIVE and @uWaterlooPres resulting in an increase in overall engagement and reach• Played vital role in strategic social media planning for events such as the Chris Hadfield live downlink from the International Space Station, Leadership Innovation Conference (featuring Premier Kathleen Wynne), Canada Day Celebration, Opening of the Quantum Nano-centre (featuring Stephen Hawking)• Launched University’s presence in Google+, Linkedin brand pages, Pinterest, the new Myspace, Vine and many others

Waterloo, On, Ca

• Responsible for annual revenue stream of over $4 million • Created and developed integrated customer marketing plan• Managed all media buys, website content delivery and social media platforms• Responsible for business development to achieve University sales targets • Redesigned MBA website to create a more user-friendly interface with more accessibility• Increased lead generation and revenue through recruitment fairs, conferences and other market specific events• Managed external communications, including media requests, speaking engagements and public relations with clients• Responsible for preparation of departmental budget• Planed and organized marketing events to promote the brand

• Provided management, coaching and training to a staff of 50• Planned and executed a variety of events. This included site selection, logistical design and layout, budget planning and programming needs• Acted as the representative to Humber College administration and media outlets to ensure the department was transparent in operations and budgeting• Conducted staff performance evaluations and professional development• Acted as the director of campus clubs and associations offering them financial and logistical support. This included creating and developing all policies, procedures and forms for club and association operations• Oversaw the design, ad sales and production of the 18,000 unit Humber College Day Planner• Managed a $700,000.00 operational budget

Toronto / Sault Ste. Marie, Ontario, Ca

Post Grad Certificate, Social Media For Business Performance

Post Grad, Event Management

B.A. Hon, Sociology And History