Aaron Miller Email & Phone Number

Waterloo, ON, CA

Cambridge, Ontario, CA

Guelph, On, CA

• Oversees the development and successful implementation of U of G’s marketing plans, strategy and strategic positioning
• Mentors and collaborates with communications colleagues across campus in creating productive working relationships and a shared and consistent vision in support of the institution’s public identity and reputation
• Serves as the resident expert and provides marketing leadership and support to units across campus with particularly in support of student recruitment, advancement, international rankings and government relations
• Leads development of U of G’s positioning in the market place and key institutional messaging
• Develops ‘best in class’ strategies in advancing U of G’s digital engagement strategies and provides critical thought leadership and expertise to drive improved marketing results related to digital investments.
• Oversees the digital marketing strategy and digital user experience for U of G in order meet marketing targets, increase awareness of U of G as part of an integrated approach in marketing the institution

Waterloo, Ontario, CA

• Responsible for creation and implementation of University wide social media strategy and University wide guidelines, best practices and policy
• Created and act as chair for the campus wide social media committee that brought together all social media practitioners around campus to share ideas, integrate campaigns and identify new opportunities
• Increased participation and engagement in central Twitter account by 120% and central Facebook brand page by 80%
• Introduced and managed the social media presence for the Office of the University President, including content creation, strategic planning and issue management
• Managed relationships with third party app developers, social media marketers, content creators, legal departments, website designers and UX specialists
• Created and launched audience specific accounts with @uWaterlooNews, @uWaterlooLIVE and @uWaterlooPres resulting in an increase in overall engagement and reach

Waterloo, On, CA

• Responsible for annual revenue stream of over $4 million
• Created and developed integrated customer marketing plan
• Managed all media buys, website content delivery and social media platforms
• Responsible for business development to achieve University sales targets
• Redesigned MBA website to create a more user-friendly interface with more accessibility
• Increased lead generation and revenue through recruitment fairs, conferences and other market specific events

• Provided management, coaching and training to a staff of 50
• Planned and executed a variety of events. This included site selection, logistical design and layout, budget planning and programming needs
• Acted as the representative to Humber College administration and media outlets to ensure the department was transparent in operations and budgeting
• Conducted staff performance evaluations and professional development
• Acted as the director of campus clubs and associations offering them financial and logistical support. This included creating and developing all policies, procedures and forms for club and association operations
• Oversaw the design, ad sales and production of the 18,000 unit Humber College Day Planner

Toronto / Sault Ste. Marie, Ontario, CA

Post Grad Certificate, Social Media For Business Performance

Post Grad, Event Management

B.A. Hon, Sociology And History