Andrew Long Email & Phone Number

Alpharetta, Ga, Us

Tracy, California, Us

Responsible for product development, brand strategy, and channel execution of complete mattress assortment for Zinus.

Thomasville, Nc, Us

Doraville, Ga, Us

After successfully building the Channel Marketing capability for SSB, returned to brand management in an expanded role as team lead; challenged to grow market share of a billion-dollar brand in a heavily disrupted category requiring transformation to agile, omnichannel, consumer focused growth. Owner of P&L, DTC business, brand strategy, positioning, and communications strategy, reporting to Chief Marketing Officer. ✅ Overhauled an obsolete 150-year-old premium brand to a <$500 price point ‘mattress in a box’, targeting Gen Z and achieving 1st-year sales with critical Big Box distribution.✅ Launched completely new DTC-enabled dotcom business in 120 days, accountable for marketing funnel, product portfolio, UX, CX, and tech-stack partners.

Doraville, Ga, Us

Promoted from Brand Director to build Channel Marketing capability at SSB, reporting to CMO. Conducted in depth channel assessment and developed comprehensive strategy incorporating Brand and Sales objectives focused on profitability and sales growth across key channels. Created new processes, identified best practices, and put them into action improving market share for SSB in a time of flat category growth.

Doraville, Ga, Us

Hired by EVP of Marketing to develop and execute strategic direction for Beautyrest luxury brands, with focus on innovation and updated brand positioning born from comprehensive market analysis and consumer insights. Grew most profitable line in the portfolio 3x in two years by expanding the assortment, increasing ASP, doubling distribution at retail, and overhauling brand positioning from old world luxury to modern luxury feel across all consumer touch points.

Atlanta, Ga, Us

Recruited by former colleague at Philips to design and execute marketing campaigns to grow retail channels, build loyalty and drive attendance to nine annual wholesale marketplace tradeshows in home, gift, and apparel industries. With a team of 12 direct reports, led comprehensive business situation analysis and process review. Reorganized the department to reflect a focus on analytics, retailer acquisition and retention, which resulted in record year over year attendance growth.✅ Achieved record YoY attendance growth in 2011 by conducting comprehensive business situation analysis and process review, authoring department's mission and annual sales strategy, obtaining board-level approval for quotas, incentive funding, and proposed business measure improvements.

Atlanta, Ga, Us

Pursued marketing role after learning the core business as District Sales Manager, still reporting to the Area Vice President. Responsible for increasing sales and local/regional share of voice for 60 Porsche dealerships in the northeast. With newly implemented CRM capability, the primary focus became executing highly targeted driving experiences building qualified leads across the region, helping to achieve corporate wholesale and retail targets.✅ Advised dealers on regional advertising, hosting events, driving programs, motorsport activations, direct marketing, new product launches, and customer retention marketing activities, leading to 20% YoY East Region increase in new vehicle sales.✅ Orchestrated dealer launch events for all new product, including 911 Carrera, Boxster, Cayman, Panamera, and Cayenne, achieving 96% dealer participation.

Atlanta, Ga, Us

Promoted to Area Sales supporting regional team and 60 Porsche dealers in the northeast by aggregating and communicating monthly and annual sales volume forecasts, allocation of new vehicles, advising on brand initiatives and necessary dealer facility improvements. This role is designed to teach high potential employees the core business of Porsche Cars North America.

Atlanta, Ga, Us

Quickly promoted to Product Manager after exceeding sales goals and achieving first profitable year for Porsche accessories business in history of PCNA.

Atlanta, Ga, Us

Hired to turnaround Porsche luxury accessories business, owning P&L, defining product assortment, and determining pricing and promotion of items wholesaled to dealers and sold DTC.

Amsterdam, Noord-Holland, Nl

Reporting to Director of Digital Audio, tasked with increasing market and shelf share of digital audio products at key national and regional accounts through focus on customer insights, retail floor execution, pricing management, product training, and events.