Antriksh Sharma Email & Phone Number

Chandigarh, Ch, In

Chandīgarh Area, India

Mohali

Chandigarh Area, India

Developing PPC, CPA, CPL, CPM, CPV campaigns for an event-planning portal.Managing Google AdWords, Microsoft adCenter and Yahoo Search Marketing campaigns including 2-tier search engines like Miva, 7search, Abcsearch, Exoclick, Looksmart, Search123, Marchex, Klik Advertising and CPV Campaigns (Mediatraffic and Zango)Buying and Selling Traffic via Banner Ads, Pop-ups, Pop unders, Text Link Ads, TGP Traffic, and Search FeedsResearching keywords to find underutilized and low-bid keywords for a given topical community.Analyzing ad text to determine the highest performing ad copy, including detailed analysis of ad titles, ad body and displayed domain names.Optimizing advertising campaigns by adjusting budgets based on conversions by geographical region to maximize earnings for each advertising dollar spent.Optimizing AdWords bidding by placing ads at page positions that were most likely to be clicked while reducing spending to improve ROI.Analyzing Google Analytics data to determine optimum ad positioning based on CTR within Google Search results.Managing outside copywriters and proof-reading work to ensure high-quality standards.Analyzing site structure and rebuilding information hierarchy to improve user work-flow and sales conversions.Analyzing web site data based on traffic patterns, order volume, conversion funnel, navigation behavior, and product selection.In-depth knowledge and experience of various Web 2.0 technologies and their relationships to Online Marketing strategies, Social Media and Search Marketing. Experience in leveraging Web 2.0 for corporate marketing efforts for projects and websites.Having strong experience of web metrics and experienced in producing captivating reports and presentations to internal clients to show them how the sites are performing & how they can be improved upon.

Chandigarh Area, India

• Understanding Client's marketing objectives and fully analyzing their online sector and competitors.• Creating a complete Search Engine Optimization strategy for clients, taking into consideration their marketing objectives, current positioning in their online sector, usability and design issues, and any technological restraints they may have.• Implementation of our SEO strategies, involving: building web pages, constructing XML/RSS feeds and sitemaps, suggesting copy changes and recommending Meta data.• Improving SEO standings for a prominent attorney in a highly-competitive market.• Achieved Rankings for various keywords as per Geo targeting domains like Google.com, Google.co.uk, Google.de• Developing a custom contact page to improve visitors experience and increase conversions• The ongoing monitoring and re-evaluation of Client's strategies to maximize their results across all major Search Engines, involving Web Analytics, re-optimization of client's site and content, and the sourcing of new and relevant links for client's sites.• Developing a custom contact page to improve visitors experience and increase conversions.• Implementing Google Analytics tracking to allow the client to review site performance.• Creating a XML based site map to improve search engines ability to index and crawl the site.• Verifying that all code is W3C.org compliant and cross-browser compatible.• Using ethical "white-hat" Search Engine Optimization techniques to produce solid high rankings for numerous keywords.• Worked with the team of marketing professionals and developed sales suites such as web sites, sales pages, order forms, banner ads, pop up windows, newsletters, and various online affiliate resource pages.• Managed multiple projects with regards to cost-benefit analysis, milestones and deadlines.

Master Of Science (Msc), Information Technology

Bachelor'S Degree, Information Technology