Finding an industrial marketing specialist can be hard work, but I'm here to help. As your regular tradesman, dad, copywriter and marketing specialist, I've distilled what I enjoy into a business and now spend my productive time working with cutting-edge industrial companies.You might have worked with a marketing manager or technician before, but your experience with me will be as down-to-earth as your business and those you engage with in the industrial sector. As a qualified tradie and on the tools for the first half of my life, when it comes to my marketing efforts, I believe the best way to build a system is by hand, just like assembling an engine.Whether you need to identify market opportunities, raise brand awareness, produce a content strategy or design a complete marketing campaign from the ground up, I'm here to give you an edge. As the founder and leading specialist with InSpec Marketing, I can help you cover the roles of strategist, copywriter, designer and digital marketing manager in one place. Contact me for a chat about a fresh approach to industrial marketing without the hype and a minimum of BS.Still here?Thanks for getting this far!As a reward, here's an excerpt from a piece I put together outlining my (unusual) life journey from tradesman to copywriter and industrial marketer: I've spent years, almost two decades, in the mechanical trades.Back in the day, this involved showing up to work in a tin shed on frosty mornings and handling metal and tools cold enough to make me seriously rethink my career choices.Usually, though, as the day warmed up, so did my mood, and with it, a powerful sense of satisfaction, one you can only get from working with your hands and a tangible product to show at the end of the day.My journey began at a small engine reconditioning shop in Bendigo. From there, it wound through a V8 Supercar team in Melbourne (where I became qualified) before wandering off for some outback mining adventures and a new home in WA.From my base, living with a bunch of mates during a boom in the West in the 2000s, I worked on many remote mine sites, LNG plants, and a handful of other weird and wonderful industrial outposts across Australia. These are the bits I remember anyway and cherish a little, if I'm honest. I was young, in my early 20s, and the world was full of mystery and promise, with a mountain of exciting opportunities to explore.After being in love with books as a kid, I could also put pen to paper in a way that translated well into writing and b2b marketing. And here we are!
