Carla Pacheco Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Full-stack software engineering immersive student in an intensive, 24-week, 450+ hour program focused on product development fundamentals, object-oriented programming, MVC frameworks, data modeling, and team collaboration strategies. Developed a portfolio of individual and group projects.

New York, Ny, Us

As Co-Leader of Somoskind, the Employee Resource Group (ERG) dedicated to the Latinx community at Wunderkind, I spearheaded our mission to enhance cultural awareness and promote inclusivity within the organization. Leading a diverse leadership team of 10 individuals, I diligently ensured the successful execution of initiatives and the organization of events.Additionally, I took charge of bi-monthly leadership team calls and orchestrated a monthly ERG meeting open to all members and employees at Wunderkind. These efforts were aimed at fostering cultural awareness among our members and throughout the entire Wunderkind community.

New York, Ny, Us

Led client onboarding, developed strategic plans, and conducted business reviews for digital e-commerce clients leveraging performance marketing technology; coordinating with cross-functional teams to establish program protocols. Provided top-tier service through in-person, text, and email campaigns. Maintained vigilant oversight of client relationships and objectives and harnessed customer data to deliver tailored solutions, maximizing ROI.Managed a diverse business portfolio spanning multiple industries/sectors, including fashion, accessories, pet care, and health, generating $800k+ AAR across diverse products and tech stacks. Reported on performance, providing actionable recommendations, and achieved significant results: improved metrics, enhanced product usability, and secured a 90% account renewal rate. Executed data-driven marketing strategies across multiple channels, resulting in a substantial 25% revenue increase and an impressive 15% customer Lifetime Value (LTV) boost.Collaborated with UX/UI, Engineering, and Product teams, playing a pivotal role in troubleshooting internally and externally with clients, resulting in product innovation and enhanced education/documentation. Partnered with product management to define business requirements and assess feasibility, streamlining implementation turnaround time.

New York, Ny, Us

Joined the leadership team of Somoskind, the Employee Resource Group (ERG) dedicated to the Latinx community, within the Diversity & Inclusion department at Wunderkind. Focused on enhancing cultural awareness and promoting inclusivity within the organization.

New York, New York, Us

Grew online presence in international markets by 40% through SEO and paid campaigns (LinkedIn, Twitter, Publications), increasing brand awareness and a 25% boost in sales conversions.Redesigned company website: 50% more sessions, a 40% rise in qualified sales leads, and a 30% reduction in bounce rate. Utilized data to guide digital campaigns, achieving a 200% boost in audience growth and a 60% increase in marketing leads.Partnered with c-suite executives to create objectives and KPIs for lead-generation projects and other marketing initiatives. Built out the data and reporting infrastructure from the ground up for new lines of business and geographic regions.

New York, New York, Us

Orchestrated project phases, including kickoffs, stakeholder reviews, and metrics/reporting, improving project efficiency by 30% and consistently delivering projects on time and within budget.Executed highly successful digital revenue programs for theweek.com, resulting in a significant 35% revenue boost from sponsored content and native advertising partnerships.

Ba Communication And Media Studies, Mass Communication/Media Studies

Computer Software Engineering