Casey Richardson Email & Phone Number

San Francisco Bay Area

NEW WEBSITE: Owned the visual direction and worked cross-functionally to successfully relaunch and re-platform the corporate website. Took the lead internally on learning the new platform tool, Webflow, including training and enabling content managers on CMS functionality. BRAND EVOLUTION: Completed a full design audit across the corporate website, existing marketing collateral, and current brand templates. Standardized illustration and product UI styles. Implemented a process for systematically updating and standardizing imagery in all instances. ANIMATIONS: Evolved the brand system by integrating dynamic product UI animations that resonated with a more sophisticated target audience. This approach helped to modernize the Envoy aesthetic on all digital platforms without digressing from the core principles of the brand. DESIGN SYSTEM: Oversaw the Envoy visual system in order to meet business needs with a holistic consideration on the future of the brand. Conducted a monthly new hire orientation to ensure brand adherence across company. Presented to exec staff and company when needed on updates and progress of brand guidelines.

San Francisco Bay Area

The brand steward for Skybox Security. REBRAND: Oversaw, developed, and implemented a new, modern, and bold brand identity for Skybox Security. Continued to evolve and improve the brand systems post-launch in order to provide flexibility and scalability for all collateral representing Skybox both externally and internally. NEW WEBSITE: Provided art direction, guidance through collaboration, and hands-on image production to inspire and develop the overall look and feel of the completely redesigned corporate website. Produced flexible design systems, aspirational graphic treatments, scalable image templates, and new marketing collateral that elevated the digital brand experience.VIDEO: Brought the production of promotional videos in-house, saving the company valuable budget dollars by reducing the need for external agencies.

San Francisco Bay Area

Art Director lead: Went from individual contributor to developing the organization design, building and overseeing the design team. Overall responsibility for driving and implementing the creative and brand expression for the company globally across all routes to markets, verticals and personas. This involved establishing processes and managing, mentoring, and empowering young designers plus maintaining quality and stability in a fast-paced, ever-changing environment.Creation of microsite, inspired brand refresh: Collaborated with thought leadership to create the brand system for the Modernization Index, a resource designed to drive brand awareness and engagement with senior executives within our client accounts. This included an interactive microsite and numerous pieces of digital collateral. This work then informed a new brand refresh and its scope and processes drove valuable lessons.Event branding continuity: Established and built a consistent theme for events (Intapp and Third-Party), ensuring we had an impactful, modern presence wile supporting brand consistency and continuity everywhere Intapp shows up in the market. This was crucial for the business in 2020 as virtual events became the main source of leads and opportunities.

San Mateo, California

Creative lead on branding and theming of annual user-conferences (JiveWorld17 & Aurea Experience 18), attended by customers, analysts and partners. Created themes for each individual conference, produced branding guidelines, all signage, videos, main stage keynotes for CEO, plus digital assets for web, email and social.Worked with CEO and other members of the executive leadership team to produce presentations and keynotes for both internal and external audiences.Helped produce What is Jive video, a short video that clearly explains the benefits of Jive to customers. Worked with the Jive internal team and an external agency on storyboard, script, look-and-feel, and provided direction on edits and post-production to ensure project remained on brand and within scope.Increased web traffic by producing a series of videos for YouTube and jive software.com. Collaborated and worked side by side with internal creative team on Fragmentation to Connection videos from concept to final. Executed all of the videography and editing internally to save money and enable quick turnaround.

Houston, Texas Area

Led the digital publishing team in the development of a 60 foot, interactive, multi-touch wall, showcasing the Cameron products. Won a BMA Houston Lantern award for Best of Oil & Gas 2016.My team was responsible for all of the digital content within a 5,000 square foot booth at the 2016 Offshore Technology conference, attended by over 65,000 oil & gas professionals. Developed world class digital marketing communications tools for both internal and external audiences. Led Schlumberger digital design efforts and set the standard for projects across the corporation. Responsible for maintaining a current understanding of cutting edge trends to provide solutions based on customer and industry insight and data.

Houston, Texas Area

Won a Business Marketing Association Houston, Lantern Award for Overview Video.Brought almost all of Cameron's corporate video production in-house, potentially saving the company hundreds of thousands of dollars. Increased internal video production by 800% from 2012 to 2014. Led the design team in the layout and implementation of Cameron's new internal Jive site, called Linx. Worked with the developers at Jive to ensure Cameron branding guidelines were incorporated throughout. Designed and developed a Cameron digital publication that can be used on mobile devices, including the iPad.Produced print materials to support trade shows, including banners and posters for the Offshore Technology Conference and Global Petroleum Show.

Houston, Texas Area

Increased monthly traffic on LeTourneau web site by 12% using unpaid, grassroots SEO tactics.Developed web pages and maintained the LeTourneau website as well as other graphic design work to support the Marketing Department.Designed print materials to support trade show and promotional events in addition to marketing support for all LeTourneau divisions.Assisted with daily operation of the marketing group, ensuring smooth and efficient workflow.

Houston, Texas Area

Developed and designed corporate website and initiated SEO tactics for EKLS Construction. Designed marketing and tradeshow materials for SuperShuttle, including a corporate folder, ads for travel publications, tradeshow banner and miscellaneous ad specialties. Designed a tri-fold mail piece for the non-profit organization Texas Cattle Dog Rescue.

Coordinated, implemented and tracked marketing projects developed for print and electronic delivery promoting Edge suppliers with an emphasis on increasing overall ROI.Maintained a comprehensive marketing project list and assigned tasks as needed.Directed fellow designers in the development of high-impact, customer-friendly designs/layouts consistent with Edge graphic guidelines.Responsible with keeping market department on track to achieve on-time and effective projects.Scheduled email broadcast dates, gathered contact lists, distributed broadcast emails and tracked campaign effectiveness.

Successfully implemented email marketing program for thirty Edge distributors using email templates that were designed for optimal view in various email clients.Provided copywriting for print and electronic marketing projects.Maintained the company web site and designed web and print marketing materials.